The objective of Digital Transformation is improve the quality and resilience of digital services to serve customers better, and data is a cruel part of fulfilling that ambition. As the organisation moves forward in pursuit of its strategic ambitions, it will need to remain focused on the stabilisation and improvement of existing technology and data foundations. To succeed, organisations need continuously strive to improve data, systems and processes for people using digital solutions; it is not simply digitising paper processes. The challenge of digital transformation is to work with people, but how can you build systems that serve them well to achieve and deliver more in a customer-focused way? Innovators will relish the opportunity to adopt new technology, but laggars are often waiting for proof that this will help them deliver better services or products. The challenge is that the adoption of digital solutions varies significantly from one person to the next, one team to the next and one organisation to the next. In this keynote, there will be a discussion of the industry landscape followed by takeaways that will help digital transformation in your organization. 1. Do more than get the basics right 2. Build confidence in changes through better use of data 3. How to oversee delivery while considering strategy

1. JENNIFER STIRRUP
Founder, Data Relish UK
JENSTIRRUP.COM
JENNIFER STIRRUP
BUILDING A STRONG
FOUNDATION FOR
SUCCESS WITH BI AND
DIGITAL
TRANSFORMATION
Make Your Data Work
MAKE YOUR DATA WORK
All Rights Reserved, Data Relish Ltd, 2022

2. I'm Jennifer Stirrup, Founder of Data
Relish Ltd
My pronouns are She/Her.
Jennifer is a #1 best selling Amazon
author and recognized leading authority
in AI and Business Intelligence
Leadership, a Fortune 100 global
speaker, and has been named as one of
the Top 50 Global Data Visionaries, one
of the Top Data Scientists to follow on
Twitter, and one of the most influential
Top 50 Women in Technology
ABOUT ME

3. Agenda Takeaways from this session
The importance of a solid data foundation
What’s the objective of digital transformation?
A roadmap to success

5. Digital Transformation != Technology Upgrades

6. Technical Debt and Data Debt

7. Not even the shiniest of shiny tech?!?!

8. The ‘Software Peter’
Principle

9. Who is your MVC?
…. Most Valuable Customer?
Your data can help you to become your
customers best solution and help you to
understand and connect with more of them.

10. Data FOMO?
How do you know where to focus your
efforts well?
– Organisations struggle with the
promise of data as a revenue
generator
Pressure of being ‘the example’ in the
business:
– Who is really in charge, if they can’t
control their data?
– How can you focus your efforts in data
in a nimble fashion, while living in the
reality of keeping the lights on?

11. The Grand Old
Duke of York?
This Photo by Unknown Author is licensed under CC

12. What was your business doing when
it was at its best?
Your organization
at your best

13. Adapt
• Expect to adapt as new business
opportunities and advancements
appear
• Understanding the moving parts
of the onboarding process
• Sharing responsibility for security

14. Well begun is half
done
• Waiting until the next CTO arrives?
• Analysis Paralysis

16. Data as a
change agent
• Great things happen outside of the
comfort zone
• AI as a solution to help manage the
information overload
• Get comfortable with new ways of
thinking about uncertainty

18. A big ball of mud…
…..turns into an big ball
of yarn

19. What are we
trying to
achieve?

20. What about your organization?
OF CEOS HAVE NO DIGITAL
TRANSFORMATION METRIC
Source: Gartner, 2017

21. What’s the objective of digital
transformation?
Optimize
processes and
operations
Increase growth Gain a
competitive
advantage

22. What’s the objective of digital
transformation?
Stabilization Improvement Real Business
value

23. Real business value is only realized
when operational strategies, systems,
assets, and processes experience
measurable, positive Transformative
Change

24. The data foundation is critical as
the basis for digital
transformation

25. What does a
sound, intelligent
data foundation
give you?
LEADERSHIP DURING A CRISIS

26. Stabilizing what you already have

27. Do more than get the basics right

29. Data leading to
wisdom
Insights, actions and ethics
Data on its own is not that
interesting. It needs to be
turned into information,
knowledge, and then wisdom.

30. Continuous
Transformation
Insights, actions and ethics
Continuous transformation
opportunities for the
organization.

31. Data Strategy
Insights, actions and ethics
Business-oriented data strategy
to help drive better business
decisions and ROI

32. Stakeholders
Insights, actions and ethics
Transformation goals require
buy-in from a variety of
stakeholders

33. Consistency
Insights, actions and ethics
Consistent answers leading to
consistent understanding
across the business

34. Competitive
Advantage
Insights, actions and ethics
Data leads to better strategies

35. Symptoms of a
problematic data
foundation
Insights, actions and ethics
Suboptimal business decisions
due to incorrect data and
information

36. Understanding
the data you
have collected
Business data is all the
information that is
related to a company

37. Understanding the
data that you need
The data should be relevant to the
overall vision of the organization.
What is useful to the organization?

38. Achievable Goals
Measure User
Adoption
Productivity
Improvements
Revenue attributed to
digital adoption
What is useful to the organization?

39. Building Blocks of your Data Foundation
digital maturity is the end goal of
transformation—the ability to
continuously adapt and respond
to changing markets and
customer requirements
Whichever metrics you choose
to measure, it’s imperative to
always quantify the results.

40. Look Horizontally across your business
for common goals for commonalities in
problems and solutions.

41. How do you get ready?
• Customers are changing. It's not just value for money any more;
it is also about value for experience
• Think outside the silos. Find a project that has horizontal
impact across the organization
• Listen to the customer voice

42. Making the
Data
Foundation
stronger
Understanding
the different phases of a
successful data foundation.

43. EVALUATE RISKS TO
THE ORGANIZATION.
Mitigate, Manage, Practice
PREPARE FOR
EMERGENCIES.
Governance, DataOps

44. End to end care of your data
DO YOU HAVE A CRISIS RESPONSE PLAN?
Baseline to show improvement
Data Integration
Horizontal across the business
Data quality

45. Communicating
consistently is
vital.
Wishing you every success on
this journey!

46. Be prepared for
hard decisions
If you can't change the people, do
you change the people?

47. Summary The importance of a solid data
foundation
Plan for different situations.
Communication with all stakeholders is
important.
Be proactive rather than reactive.
Look at the crisis as an opportunity to
learn, grow, and adapt in continuous
transformation.

48. Further Thoughts to consider
Connected Tech Autonomous
Tech
Third Party Data

49. Summary
Optimize
processes and
operations
Increase growth Gain a
competitive
advantage
Stabilization Improvement Real Business
value

50. Thank you!
Email us at hello@data-relish.com
if you have more questions.
WWW.DATARELISH.COM

51. Questions?
Email us at hello@data-relish.com
if you have more questions.
JENSTIRRUP.COM

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