This document discusses effective and ineffective infographics. It notes that infographics with images get nearly double the views of those without images and the brain can consume visual content much faster than text. Among the "sins" of bad infographics are including too much data, unnecessary 3D effects, graphs that don't make logical sense, and lack of simplicity. Good infographics use pictures, icons, clean designs with space, simple color schemes, and motifs related to the topic. They should also be accompanied by a relevant article rather than repeating the graphic's information.