Increase Lead Gen, Engagement & ROI using these tips and tactics from Didit's Social Media Manager, Ana Raynes. Presentation originally given at Market New York Expo, a B2B trade show for small businesses.
How To Avoid Getting Ripped Off By Google AdsPoppy Mace
With Covid-19 causing a cut in marketing budgets, ensuring your PPC campaigns are making the most of your ad spend has never been more critical! Whilst Google have handed out over $340 million in free ad credits since the start of the pandemic, their recommendations on how to spend it are less desirable. I'll be giving some tips and tricks on how you can make sure every penny counts!
How to Build an Annual Marketing Calendar for Your Copier DealershipDarrell Amy
One of the best ways to ensure success in the new year is to create a marketing calendar. This master plan will help make sure you fully optimize your events, promotions, and online marketing throughout the year. Join Darrell Amy and Jon Mitchell from Dealer Marketing as they discuss how they assemble Dealer Marketing's annual plan. You'll leave with a template to build your dealership's 2017 marketing calendar.
Google and Twitter: How to Sing a Sweet Marketing Duet - SMX West 2017 - Mark...Mark Traphagen
Since Google resumed its "firehose access" deal with Twitter in July 2015, tweets have been showing in Google search. But not all tweets are indexed by Google. Learn what we found in a series of massive studies of what tweets show up on Google, and get actionable steps to increase your chances of showing up in search for keywords you might never rank for with your site content.
Google and Sleeping Giant Media event delivering growth through search market...Sleeping Giant Media
Luke Quilter talks through a case study for Spicers of Hythe to explain how Sleeping Giant Media take an integrated approach to marketing online to get good growth and through good marketing practices.
How To Avoid Getting Ripped Off By Google AdsPoppy Mace
With Covid-19 causing a cut in marketing budgets, ensuring your PPC campaigns are making the most of your ad spend has never been more critical! Whilst Google have handed out over $340 million in free ad credits since the start of the pandemic, their recommendations on how to spend it are less desirable. I'll be giving some tips and tricks on how you can make sure every penny counts!
How to Build an Annual Marketing Calendar for Your Copier DealershipDarrell Amy
One of the best ways to ensure success in the new year is to create a marketing calendar. This master plan will help make sure you fully optimize your events, promotions, and online marketing throughout the year. Join Darrell Amy and Jon Mitchell from Dealer Marketing as they discuss how they assemble Dealer Marketing's annual plan. You'll leave with a template to build your dealership's 2017 marketing calendar.
Google and Twitter: How to Sing a Sweet Marketing Duet - SMX West 2017 - Mark...Mark Traphagen
Since Google resumed its "firehose access" deal with Twitter in July 2015, tweets have been showing in Google search. But not all tweets are indexed by Google. Learn what we found in a series of massive studies of what tweets show up on Google, and get actionable steps to increase your chances of showing up in search for keywords you might never rank for with your site content.
Google and Sleeping Giant Media event delivering growth through search market...Sleeping Giant Media
Luke Quilter talks through a case study for Spicers of Hythe to explain how Sleeping Giant Media take an integrated approach to marketing online to get good growth and through good marketing practices.
We’ve all heard it before: events are changing, event marketing is changing, events must “go social” to survive. But what does that really mean? This presentation will examine the Event Marketing Ecosystem, a comprehensive approach to the event marketing process with the belief that an event is a journey rather than a destination. Success stories from previous events will be showcased to demonstrate measured achievements in different situations and various industries.
Gabriela Lungu - Despre marketingul cu rostRevistaBiz
Gabriela Lungu, Fondator, WINGS Creative Leadership Lab: ”Despre marketingul cu rost”
Este unul dintre cei mai cunoscuți experți români în comunicarea creativă de brand, cu 20 de ani de experiență. De aproape 5 ani lucrează în străinătate, mai întâi în Londra și apoi în Praga, pentru firme cu renume, în roluri de senior management cu responsabilități de coordonare europeană. Înainte de plecarea din țară, a fondat și a transformat într-un succes internațional agenția creativă de PR The Practice. Primii 10 ani din carieră i-a petrecut în grupul Ogilvy, unde a urcat toate treptele de la junior creative la top management. În toamna acestui an, a lansat WINGS, un laborator de leadership creativ.
Local Influencer Marketing For Restaurants Neal Miglani
We schedule local influencers with a following of 5000+ followers to visit your restaurant and document your ambiance, food and drinks on Instagram. Influencers can also be used to promote special offers, events, and run giveaways to increase your followers.
Understanding the intricacies of social media for the skydiving industry; a presentation given by James La Barrie of http://DropZone.Marketing at the 2015 PIA Symposium.
We know life gets busy, and sometimes you don’t get around to reading that article you saw on LinkedIn or that blog post your colleague told you about, so we compiled our most popular posts of 2015 into this one handy-dandy list.
How Home Services Contractors Can Join the Conversation & Become a Nextdoor F...Surefire Local
Homeowners in your service area are using Nextdoor to recommend home services contractors to their neighbors…have you been recommended?
Join us to find out how to get more qualified leads by joining your neighborhood conversations. Nextdoor is the only platform that verifies it's users actually live in the area they say they do...meaning you can be sure you're reaching homeowners who are actually in your service area.
Some of the things you'll learn are:
- Ways to use the Nextdoor community to expand your business's reach and play an active role in the areas you serve
- Steps to claim and set up a free Local Page for your business
- Leverage word-of-mouth referrals to build your online reputation
- And an exciting new offering for businesses on the Nextdoor platform!
"Why Building A Brand Is The Single Best Investment You Can Make in 2018" by ...#FlipMyFunnel
"Why Building A Brand Is The Single Best Investment You Can Make in 2018" presented by Dave Gerhardt at the 2018 #FlipMyFunnel B2B Marketing and Sales Conference. To learn more about #FlipMyFunnel, visit flipmyfunnel.com.
Introduction to Digital Marketing | #IntroToDigital +22 Free Tools insideNicolas J. Chevalier
INTRO TO DIGITAL - In this presentation, you will find an introduction to digital marketing / online marketing. Through SEM, Display, Content Marketing, E-CRM, Digital communication, discover 22 free tools to do your own analysis.
How to Get More from Digital PR (Without Mentioning AVE) | Pint Sized Marketi...Laura Hampton
Laura Hampton, Head of Digital PR at Impression, shares her tips on how to get more value from your digital PR campaigns. Laura specialises in user-centric marketing and her background in PR, journalism and SEO all feed into this talk, which was delivered at Pint Sized Marketing in Dublin in July 2019.
How to create digital marketing campaign effectivelyAndri H.
Slide Presentasi Event Web Master Digital 2021 - 19 February.
"How to Create Digital marketing Campaign Effectively"
LIST OF CONTENTS
● DEFINE YOUR MARKETING CAMPAIGN GOALS
● SET YOUR TARGETING AUDIENCE FOR YOUR MARKETING CAMPAIGN
● CREATE DIGITAL MARKETING CONTENT
● PUBLISH THE DIGITAL MARKETING CAMPAIGN
● ANALYZE THE DIGITAL MARKETING CAMPAIGN RESULT
● EVALUATE THE RESULT
● TIPS & TRICK
The 2017 State of Social Marketing Report RevealBryan Blackburn
In this live-recorded webinar, we unveil the findings from our 2017 State of Social Marketing Report.
With responses from nearly 2,800 marketers from 111 countries, this is our biggest report yet. You will get a detailed look into the social media industry in 2017 - including:
Challenges and successes of marketers from across the world
Social media budget forecasts through 2020
The rise of influencer marketing
Paid social and its role in business objectives
We’ve all heard it before: events are changing, event marketing is changing, events must “go social” to survive. But what does that really mean? This presentation will examine the Event Marketing Ecosystem, a comprehensive approach to the event marketing process with the belief that an event is a journey rather than a destination. Success stories from previous events will be showcased to demonstrate measured achievements in different situations and various industries.
Gabriela Lungu - Despre marketingul cu rostRevistaBiz
Gabriela Lungu, Fondator, WINGS Creative Leadership Lab: ”Despre marketingul cu rost”
Este unul dintre cei mai cunoscuți experți români în comunicarea creativă de brand, cu 20 de ani de experiență. De aproape 5 ani lucrează în străinătate, mai întâi în Londra și apoi în Praga, pentru firme cu renume, în roluri de senior management cu responsabilități de coordonare europeană. Înainte de plecarea din țară, a fondat și a transformat într-un succes internațional agenția creativă de PR The Practice. Primii 10 ani din carieră i-a petrecut în grupul Ogilvy, unde a urcat toate treptele de la junior creative la top management. În toamna acestui an, a lansat WINGS, un laborator de leadership creativ.
Local Influencer Marketing For Restaurants Neal Miglani
We schedule local influencers with a following of 5000+ followers to visit your restaurant and document your ambiance, food and drinks on Instagram. Influencers can also be used to promote special offers, events, and run giveaways to increase your followers.
Understanding the intricacies of social media for the skydiving industry; a presentation given by James La Barrie of http://DropZone.Marketing at the 2015 PIA Symposium.
We know life gets busy, and sometimes you don’t get around to reading that article you saw on LinkedIn or that blog post your colleague told you about, so we compiled our most popular posts of 2015 into this one handy-dandy list.
How Home Services Contractors Can Join the Conversation & Become a Nextdoor F...Surefire Local
Homeowners in your service area are using Nextdoor to recommend home services contractors to their neighbors…have you been recommended?
Join us to find out how to get more qualified leads by joining your neighborhood conversations. Nextdoor is the only platform that verifies it's users actually live in the area they say they do...meaning you can be sure you're reaching homeowners who are actually in your service area.
Some of the things you'll learn are:
- Ways to use the Nextdoor community to expand your business's reach and play an active role in the areas you serve
- Steps to claim and set up a free Local Page for your business
- Leverage word-of-mouth referrals to build your online reputation
- And an exciting new offering for businesses on the Nextdoor platform!
"Why Building A Brand Is The Single Best Investment You Can Make in 2018" by ...#FlipMyFunnel
"Why Building A Brand Is The Single Best Investment You Can Make in 2018" presented by Dave Gerhardt at the 2018 #FlipMyFunnel B2B Marketing and Sales Conference. To learn more about #FlipMyFunnel, visit flipmyfunnel.com.
Introduction to Digital Marketing | #IntroToDigital +22 Free Tools insideNicolas J. Chevalier
INTRO TO DIGITAL - In this presentation, you will find an introduction to digital marketing / online marketing. Through SEM, Display, Content Marketing, E-CRM, Digital communication, discover 22 free tools to do your own analysis.
How to Get More from Digital PR (Without Mentioning AVE) | Pint Sized Marketi...Laura Hampton
Laura Hampton, Head of Digital PR at Impression, shares her tips on how to get more value from your digital PR campaigns. Laura specialises in user-centric marketing and her background in PR, journalism and SEO all feed into this talk, which was delivered at Pint Sized Marketing in Dublin in July 2019.
How to create digital marketing campaign effectivelyAndri H.
Slide Presentasi Event Web Master Digital 2021 - 19 February.
"How to Create Digital marketing Campaign Effectively"
LIST OF CONTENTS
● DEFINE YOUR MARKETING CAMPAIGN GOALS
● SET YOUR TARGETING AUDIENCE FOR YOUR MARKETING CAMPAIGN
● CREATE DIGITAL MARKETING CONTENT
● PUBLISH THE DIGITAL MARKETING CAMPAIGN
● ANALYZE THE DIGITAL MARKETING CAMPAIGN RESULT
● EVALUATE THE RESULT
● TIPS & TRICK
The 2017 State of Social Marketing Report RevealBryan Blackburn
In this live-recorded webinar, we unveil the findings from our 2017 State of Social Marketing Report.
With responses from nearly 2,800 marketers from 111 countries, this is our biggest report yet. You will get a detailed look into the social media industry in 2017 - including:
Challenges and successes of marketers from across the world
Social media budget forecasts through 2020
The rise of influencer marketing
Paid social and its role in business objectives
Content marketing 2015: Where Industry Minds Predict Where Content Marketing ...Danny Denhard
I hand picked a number of content marketing industry minds a number of Content Marketing questions.
The industry minds included range from founders of agencies, freelance consultants, publishers and directors of departments so this ensures the best answers possible to make it as relevant to you as possible.
The questions are aimed to help you develop your content marketing strategy for 2015 and is aimed for any marketer, SEO execs or anyone planning to market in 2015.
You Don't Have To Be Einstein To Measure Social Media - #SeriouslyLDNCharlie Southwell
50% of CMOs believe that social media has a below average impact on profitability. I posit that is because these CMOs have not set good business objectives and aligned their digital strategy or social media tactics to meet them.
Here's a different way of looking at going about measuring social media activity.
The [Virtual] B2B Marketing Game Changer Event Demandbase
Most marketers have felt the sting of sales telling them that their thousands of hard earned marketing generated leads are no good. This gap in sales and marketing alignment is a common theme in today’s B2B world. But with an Account-Based Marketing (ABM) strategy, sales and marketing teams can align their efforts and drive revenue together.
In this webinar, Peter Isaacson, CMO of Demandbase will deliver practical advice around aligning your sales and marketing teams and transforming your organization into an ABM machine. Then, Claudia Hoeffner and Evan Britt of Acquia will share how they drove $4MM in Q4 revenue using ABM!
Creating a High Converting Inbound Marketing Strategysemrush_webinars
Is your digital strategy strong enough to tackle the market challenges and deliver growth in this fast-changing consumer landscape?
Andrew Levy and Tony Eades from the BrandManager (Sydney/Perth) will teach you the most important online marketing trends and how you can craft an effective Inbound marketing strategy aimed at increasing web traffic, high qualified leads and sales revenue . You will also discover what the future of marketing looks like.
Social Media Is a Waste of Time (Unless...)Mark Traphagen
Social media marketing is a waste of your time...unless you know its proper place in your overall marketing strategy. In this presentation you'll learn why what you post on social media must flow from an informed awareness of both your brand and your customers, and you'll learn how to create that content and implement a holistic brand social media strategy.
We were to create an IMC plan in order to execute our strategies for H&M. We created a new campaign with a "home sweet home" theme in order to expand their H&M Home line in other major cities. We also made recommendations for H&M in terms of PR, media, advertising, and etc. This is a PDF version of our IMC plan that also includes designs of our H&M Home Loyalty program cards, advertisement, and screenshot examples of social media. Template/designs by Savannah Kuang and loyalty program design by Mekynzi Sotello.
Creating a Social Media Powerhouse - Salesforce World Tour #sfwtPOWERHOUSEKevin Doyle
Find out what leading companies are doing to scale, monetise, and increase the ROI of their social media programs.
Speakers
Kevin Doyle , Marketing Cloud Executive, Salesforce
Eddie Cliff , Principal Solutions Engineer, Salesforce
With the changes in buyer behavior and expectations, marketing is experiencing a huge shift. Sales is no longer the frontline in the buyer journey, instead marketers drive the relationship. 2015 is the year of the marketer! Here are our 2015 predictions from our internal thought leaders:
Mapping Communications Strategies to Resonate With the New Buyerprnewswire
Mapping Communications Strategies to Resonate With the New Buyer
On-Demand Webinar Link: https://vts.inxpo.com/Launch/Event.htm?ShowKey=21552
Presenters:
Adam B. Needles, Chief Strategy Officer and Principal, ANNUITAS
Ken Wincko, SVP, Marketing, PR Newswire
Moderator:
Michael Pranikoff, Global Director, Emerging Media, PR Newswire
The first step is always the hardest: creating leads. Managing traffic and lead generation is a constant struggle for modern marketers, yet one of the most important KPIs for all companies, especially during this fast-changing digital age.
At #SPEAKEASYASIA Edition 5, our respected speakers from Microsoft, LinkedIn and 2Stallions shared their insights and best practices on how they solved the challenge of generating more leads and traffic, in order to seamlessly turn these leads into sales, from the perspectives of both large corporation to rising start-ups.
Twitter party events are one of the most exciting developments in social media. Twitter party events are where a group gathers on Twitter or other social media platform capable of live streaming text in real time.
This offers terrific opportunities for influencers to connect with their followers and for communities to come together to share information. It’s also excellent for creating events that promote individuals, brands and products, while giving to followers terrific, exciting content they can use. Here's how to throw your own!
LinkedIn is a terrific platform to publish blogs on, it’s great for lead generation, it’s even good for outreach and brand building. We've gathered up some quotes about LinkedIn from the experts.
Google has stated that Hummingbird applies to up to 90% of search queries, making its effects nearly universal. Are you feeding the Google Hummingbird? We have some optimization steps.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
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Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
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Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
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5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
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3. Latest Technology development vs Business promotions
4. Creation of Social Branding
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With Regards
Gokila digital marketer
Coimbatore
Mastering Dynamic Web Designing A Comprehensive Guide.pdfIbrandizer
Dynamic Web Designing involves creating interactive and adaptable web pages that respond to user input and change dynamically, enhancing user experience with real-time data, animations, and personalized content tailored to individual preferences.
Google Ads Vs Social Media Ads-A comparative analysisakashrawdot
Explore the differences, advantages, and strategies of using Google Ads vs Social Media Ads for online advertising. This presentation will provide insights into how each platform operates, their unique features, and how they can be leveraged to achieve marketing goals.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
Enhancing a Luxury Furniture E-commerce Store with Expert Shopify ManagementSunTec India
SunTec India's expertise in Shopify store management has been a game-changer for a luxury furniture e-commerce business. Through meticulous optimization of product listings, strategic SEO practices, and an enhanced user experience, this case study details the successful outcomes of their collaboration, including increased traffic, higher conversion rates, and stronger brand presence.
Read more- https://shorturl.at/yl3MU
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
QuickBooks Sync Manager Repair Tool- What You Need to Knowmarkmargaret23
Occurrence of technical errors on QuickBooks is common but it can be resolved with the use of QuickBooks Sync Manager Tool . With the help of this too, users can sync the QuickBooks Desktop company file with the Intuit online server. It is compatible with versions QuickBooks Pro, Premier, or Enterprise. In case a user faces sync-related errors then they simply need this repair tool.
In today's digital world, customers are just a click away. "Grow Your Business Online: Introduction to Digital Marketing" dives into the exciting world of digital marketing, equipping you with the tools and strategies to reach new audiences, expand your reach, and ultimately grow your business.
website = https://digitaldiscovery.institute/
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Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Elevate your trade show game with our comprehensive guide on creating an interactive booth that captures attention and drives engagement! In this presentation, Blue Atlas Marketing shares practical tips and creative strategies to transform your trade show presence. Learn how to use digital displays, interactive demos, and engaging activities to attract visitors and make lasting impressions. Whether you're a trade show veteran or a newcomer, these insights will help you stand out from the crowd and maximize your event success. Dive into our slides to discover how to turn your booth into a dynamic and interactive experience!
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
In the digital age, businesses are inundated with tools promising to streamline operations, enhance creativity, and boost productivity. Yet, the true key to digital transformation lies not in the accumulation of tools but in strategically integrating the right AI solutions to revolutionize workflows. Join Jordache, an experienced entrepreneur, tech strategist and AI consultant, as he explores essential AI tools across three critical categories—Ideation, Creation, and Operations—that can reshape the way your business creates, operates, and scales.This talk will guide you through the practicalities of selecting and effectively using AI tools that go beyond the basics of today’s popular tools like ChatGPT, Claude, Gemini, Midjourney, or Dall-E. For each category of tools, Jordache will address three crucial questions: What is each tool? Why is each one valuable to you as a business leader? How can you start using it in your workflow? This approach will not only clarify the role of these tools but also highlight their strategic value, making it perfect for business leaders ready to make informed decisions about integrating AI into their workflows.
Key Takeaways:
>> Strategic Selection and Integration: Understand how to select AI tools that align with your business goals and how to conceptually integrate them into your workflows to enhance efficiency and innovation.
>> Understanding AI Tool Categories: Gain a deeper understanding of how AI tools can be leveraged in the areas of ideation, creation, and operation—transforming each aspect of your business.
>> Practical Starting Points: Learn how you can start using these tools in your business with practical tips on initial steps and integration ideas.
>> Future-Proofing Your Business: Discover how staying informed about and utilizing the latest AI tools and strategies can keep your business competitive in a rapidly evolving digital landscape.
2. This presentation was
originally given by
Ana Raynes at
Market New York
Expo on
May 29th, 2014.
Market New York Expo is
a business-to-business
trade show, conference
and networking event
focused specifically on
sales & marketing for
small business.
@stylinAna@DiditMarketing
11. are you creating this content?
is reading it?
will they gain by reading it?
WHY
WHO
WHAT
MISSION
STATEMENT
@stylinAna@DiditMarketing
12. CREATE a content
calendar
•A content calendar lays out your content in a
manageable, organized way.
•Have content meetings where this calendar is
created.
@stylinAna@DiditMarketing
14. • In 2012, Didit was receiving an average of
1,500 visits a month
• In recent months, site visits are up to close
to 6,000 a month!
~300%
@stylinAna@DiditMarketing
16. • Didit saw a major lift in the Twitter universe
through both the company handle as well
as the Dan Shure and SMX handle
TACTIC 1 :
Leverage Influencers in
your industry
@stylinAna@DiditMarketing
17. • The article enabled a link back to our site from Searchengineland.com
o This raised Didit’s authority within Google
Social Media & SEO will ALWAYS
follow great content, not the other way
around
@stylinAna@DiditMarketing
18. Tactic 2: Article Syndication or
Guest Blogging
100k / month
Branding
Guest blogging on
larger sites such as
Social Media Today
brought traffic to the
Didit site.
@stylinAna@DiditMarketing
19. • Didit was recently praised in a
Forbes.com article regarding
companies with the quickest
response time to sales leads.
• The mention was quickly
created into a blog post and
promoted through the social
channels
TACTIC 3: Repurpose Content
@stylinAna@DiditMarketing
20. TACTIC 4: Infographics
Trendy and eye-catching infographics drew
in users and allowed us to present content
in a new and interesting way.
@stylinAna@DiditMarketing
21. How do you define social media success?
SHOW ME
@stylinAna@DiditMarketing
22. • Significant increase in website leads in recent quarters
—January, the website leads were up 143% in Q1 vs. last year
0 10 20 30 40 50
Q1 2013
Q2 2013
Q3 2013
Q4 2013
Q1 2014
Leads
Leads
More Site Leads
@stylinAna@DiditMarketing
23. Where Are Opportunities Coming From?
The two leading sources for qualified opportunities since Q3
continue to be our client services referrals as well as the website
leads
71
6
40
5
11
4 3
Where Have the Opportunties
Come From?
Website Lead
Cold Phone Call
CS Referral
SMX
Kevin
Other Execs
Unknown
Where have the Opportunities Come From? %
Website Lead 71 50.71%
Cold Phone Call 6 4.29%
CS Referral 40 28.57%
SMX 5 3.57%
Kevin 11 7.86%
Other Execs 4 2.86%
Unknown 3 2.14%
Total Opps. Since Q3 140
@stylinAna@DiditMarketing
25. IDENTIFY YOUR BRAND
HAVE A CONTENT MISSION
STATEMENT
MAKE A PLAN, RINSE & REPEAT
WEAVE IN TACTICS TO REACH
GOALS
CHA-CHING! THAT’S THE SOUND
OF MONEY!
@stylinAna@DiditMarketing
27. ABOUT THE AUTHOR
ANA RAYNES
Based on education she’s gained across the globe, Ana has a
unique talent for following social trends and introducing new
online marketing concepts After studying at the London College
of Fashion, her creativity and energy led her to an executive spot
in the Internet fashion startup Smart Is Cool. There, Ana was
responsible for social media and information technology. As a
leader within this innovative company, she was featured in
Glamour Magazine, appeared on FOX Strategy Room, and toured
the east coast as a motivational speaker for girls, alongside the
nonprofit Girl’s Take Charge.
Currently, Ana holds a position as the director of social media at
Didit. Her role includes strategic planning for clients’ social media
campaigns, developing blogger relationships and identifying news,
trends and best practices within the digital space.
FOLLOW ANA
FOLLOW DIDIT
SOCIAL MEDIA DIRECTOR, DIDIT
Editor's Notes
Are we delivering this with our content or are we only selling – when creating video blog etc make sure you have done one or more of the above
You may not need all channels you may only need a blog or slideshare or vids