Developing Buyer Personas

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If you’re just getting started with your inbound marketing process, we have a helpful guide for creating buyer personas.

Marketing

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On Thursday, November 5th, the experts and LeadGenius and Scripted discussed how to develop data driven buyer personas for better lead generation and content marketing. Throughout the 60 minute webinar, VP of Sales at LeadGenius, Ryan Williams, Co-Founder of Scripted, Ryan Buckley, and Director of Marketing at Scripted, Eric MacColl talked about: Using data from your CRM to build in-depth buyer personas Refining, iterating, and testing your ideal customer profiles Creating effective content for each buyer stage How get started with content creation Lessons learned from LeadGenius customers

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We use these slides to introduce marketers to buyer personas that emphasize buying insights, which are the most actionable part of a buyer persona. This deck explains the 5 Rings of Buying Insight, the unique interview methodology that is needed to discover these insights, and the way buying insights are used to define the content of your message, marketing content, and sales training. If you would like to hear Adele Revella present these slides, contact us through our website at www.buyerpersona.com.

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