Visual information is the artistic representation of ideas or concepts using various media like painting, photography, graphic design, and sculpture. It is created by artists to present information in a creative manner to catch audiences' attention, but teach them to analyze visually. However, visual information can be distracting if its meaning is interpreted differently, and takes more time and effort to produce than plain text. The document discusses various types of visual artists and art forms like painters, photographers, graphic designers, sculptures, paintings, photos, cartoons, graphs, and billboards. It also lists factors like use of color, medium, creativity, subject, and theme that impact visual information.

1. Kristina C. Mangila

2. • VISUAL INFORMATION Is the artistic or
creative representation or interpretation of
an idea, concept, or emotion using
different media. It is created by painters,
photographers, graphic artists or
designers, and sculptors, among others.

3. 1. PAINTER. A painter refers to a person who
produces a work of art with colors, lines, and
shapes using paint as medium. A painter is also
described as an artist because his work is artistic
in nature.
2. PHOTOGRAPHER. Taking pictures or images
using a camera is the photographers primary job.
A photographer can be classified as either an
amateur or a professional. A professional
photographer uses his skills to deliver an image
that would best represent a certain theme.

4. 3. GRAPHIC ARTIST OR DESIGNER. A
graphic artist or designer sets the images,
illusions, charts, and tables on the
manuscript. He is also responsible for the
artwork and design using electronic media.
4. SCULPTOR. A sculptor creates a piece of
art using variety of media, such as clay,
marble, wood, or even ice.

5. • PAINTING is an art form that creates
pictures using a flat mediums, such as
canvas or board, and paint.
1. LANDSCAPE
2. PORTRAIT
3. STILL LIFE
4. ICON

6. • PHOTO/IMAGES a photo is worth a thousand
words. It can tell a story or even let the viewer
feel emotions by just looking at it. Photos are
also used as evidences to document historical
events.
1. PERSONAL PHOTO
2. FAMILY PHOTO
3. PHOTOJOURNALISM
4. YEARBOOK OR GRADUATION PHOTO
5. LANDSCAPE PHOTO
6. NATURE AND WILDLIFE PHOTO

7. 7. FASHION OR BEAUTY PHOTO
8. WEDDING PHOTO
9. TRAVEL PHOTO
10. UNDERWATER PHOTO
11. RELIGIOUS PHOTO
12. PERSPECTIVE PHOTO
13. PANORAMIC PHOTO
14. DIGITAL INFRARED PHOTO
15. TIME-LAPSE PHOTO
16. MACRO PHOTO

8. • SCULPTURE a sculpture is an example of
a three-dimensional artwork that can be
made using clay, stone, metal, or other
materials. A sculpture shows a replica of
the subject or model.
• CARTOON OR COMIC STRIP it shows
illusions or drawings arranged sequentially
in boxes. It usually appears in newspapers
or made as a comic book.

9. • GRAPS AND CHART A graph pertains to a
diagram, which is a series of one or more
points, lines, line segments, curves, or
areas. A curve shows information though
able, diagram, or graph.
• BILLBOARD AND POSTER billboard
refers to a large outdoor board containing
text information and images or designs
posted as a form of advertisement. A
poster is similar to billboard but is much
smaller.

10. 1. USE OF COLOR
2. USE OF MEDIUM
3. LEVEL OF CREATIVITY
4. CHOICE OF SUBJECT
5. CHOICE OF THEME OR MESSAGE

11. • It catches the attention of the audience
because of it’s artistic presentation.
• It teaches the audience to be more
analytical in order to visually process the
message.
• It shows the artist to present the
information and express the massage in a
creative manner.

12. • It can be distracting. The audience might lose
sight of the message in the process of
deciphering or interpreting the visual
presentation.
• Its meaning could be interpreted differently
because of artistic presentation.
• It takes time and effort to produce visual
information, which can be costly, too.