Thanks to Agile marketing I published over 200 articles in one year, all without ever sleeping under my desk. Here are the tools and practices that can help you deliver at scale without sacrificing your life outside the office.
Advanced Scrum: Answering the Difficult QuestionsRyan Ripley
Advanced Scrum was presented at the Path to Agility Conference 2017 and was centered around the audiences questions and concerns about their Scrum practices and implementations.
Agile for the Masses: How to Make Any Team More Effective - John WetenhallAtlassian
In this talk, we will demonstrate how Atlassian's Collaboration Product Marketing Team has adopted the agile methodology. We'll cover how we think about "shipping products," how we plan our work with quarterly goals and biweekly sprints, and how we reflect with retrospectives.
Lean Scaling – From Lean Startup to Lean Enterprise - Itamar GoldminzAtlassian
Congratulations! You've found the right product-market fit, and it's now time to scale your business. But growing your organization often means slower decision making, increased complexity, and higher chance for misalignments. How can you grow your business while staying lean? Learn five key lessons on how to use smart integration and process to grow with your Atlassian tools.
Kickass Agile Development - Agile & Beyond ConferenceDan Chuparkoff
Watch Dan Chuparkoff as he shares some of the secrets to kick-ass software development at Atlassian. He gives us a glimpse at a new Agile paradigm. Feedback cycles are short, code quality is awesome, and customers get the features they lust after. Hear how Atlassian uses pull-requests for better code quality; collaborates fast to develop ideas; avoids meetings; tightens feedback loops to fail fast; shortens release cycles and work together happily from different corners of the globe. Sound like paradise? It is!
Introduction to JIRA & Agile Project ManagementDan Chuparkoff
Join me for a brief introduction to JIRA & Agile Project Management. I'll talk about basic Agile concepts. I'll show you basic JIRA planning and working with Scrum and Kanban. And I'll show you the most important reports to master so you can build great software just like Atlassian.
Fourth session in a series of Meetups focussing on Agile transformation.
In this session we focus on the Agile teams - what make a team great and how do you get there.
Advanced Scrum: Answering the Difficult QuestionsRyan Ripley
Advanced Scrum was presented at the Path to Agility Conference 2017 and was centered around the audiences questions and concerns about their Scrum practices and implementations.
Agile for the Masses: How to Make Any Team More Effective - John WetenhallAtlassian
In this talk, we will demonstrate how Atlassian's Collaboration Product Marketing Team has adopted the agile methodology. We'll cover how we think about "shipping products," how we plan our work with quarterly goals and biweekly sprints, and how we reflect with retrospectives.
Lean Scaling – From Lean Startup to Lean Enterprise - Itamar GoldminzAtlassian
Congratulations! You've found the right product-market fit, and it's now time to scale your business. But growing your organization often means slower decision making, increased complexity, and higher chance for misalignments. How can you grow your business while staying lean? Learn five key lessons on how to use smart integration and process to grow with your Atlassian tools.
Kickass Agile Development - Agile & Beyond ConferenceDan Chuparkoff
Watch Dan Chuparkoff as he shares some of the secrets to kick-ass software development at Atlassian. He gives us a glimpse at a new Agile paradigm. Feedback cycles are short, code quality is awesome, and customers get the features they lust after. Hear how Atlassian uses pull-requests for better code quality; collaborates fast to develop ideas; avoids meetings; tightens feedback loops to fail fast; shortens release cycles and work together happily from different corners of the globe. Sound like paradise? It is!
Introduction to JIRA & Agile Project ManagementDan Chuparkoff
Join me for a brief introduction to JIRA & Agile Project Management. I'll talk about basic Agile concepts. I'll show you basic JIRA planning and working with Scrum and Kanban. And I'll show you the most important reports to master so you can build great software just like Atlassian.
Fourth session in a series of Meetups focussing on Agile transformation.
In this session we focus on the Agile teams - what make a team great and how do you get there.
Distributed Teams - Hello? Can anyone hear me?Growing Agile
In the ideal perfect world there will be rainbows and unicorns and teams that all sit together. In reality, most teams have to deal with distribution in one form or another. For some: it’s team members spread across a building, for others it’s team members in other parts of the world in different time zones.
Have you even been on a call where you can hear someone ordering coffee, or a dog barking? My favorite is being told someone is joining the call, after you've spent 5 minutes explaining something in detail. Mostly distributed meetings are boring, and not really worth the time and effort.
As agile coaches we truly value face to face communication and visible boards and sticky-notes, we also value working from anywhere, having pets in the office and not having to travel. So what is possible here? We decided to fully immerse ourselves into the distributed world and see what happened. We were amazed - we managed to build trust, explore and discover great collaborative tools and we improved communication.
We would like to share some of our discoveries and tips with you. Join us to explore how agile can work for distributed teams.
Are you struggling to integrate User Experience techniques with your agile teams? Are any of these patterns familiar?
The UX team works one sprint ahead of the development team.
UX designers spend lots of energy on high fidelity mock-ups which the developers then ignore.
You produce working software each sprint, but recruiting users is time consuming so you only test with users before you release.
There is no time to incorporate changes from user feedback into the sprints before release.
The UX designers and the developers seem to speak a different language.
Developers get annoyed because the UX design work great on iOS, but clashes with Android standards.
If so join us for a fun interactive session where we use Lego to explore how you can overcome challenges like this in your own environment. You’ll work as a team doing both UX design, and development (with Lego), and see how and why these patterns happen, as well as what you can do about them.
This workshop is ideal for people from both the UX world, struggling to understand how to work with developers, and for developers struggling to understand what UX designers are trying to achieve.
Presented at O'Reilly Design 2017 and the 2017 Information Architecture Summit. This talk describes approaches to ensuring that user research findings are taken into account at every phase of design and development and that design team members and stakeholders are involved in those approaches.
Whether your business is a small, fast-growing agile shop, or a larger company that is trying to adopt agile methodologies, success hinges on a proper foundation of roles, responsibilities, and processes. In this talk, we’ll cover how Trulia tackles these areas, and discuss how JIRA Agile helped us expand our agile cycles.
Brisbane Agile Meetup on May 2017 - Mark Arrowsmith sharing his views on Scrum Myths and Misconceptions. He will dispel some of the most common Scrum myths and misconceptions and enlighten you on the realities of Scrum and some useful tips on how to be more successful with Scrum in your organisation from a scrum.org Professional Scrum Trainer.
Mark Arrowsmith is an Agile Coach with Avanade and is based in the Brisbane/Gold Coast region in Australia. He is a Professional Scrum Trainer (PST) with Scrum.org and has extensive experience in executing projects using Scrum as well as 16+ years as a developer across a range of technologies but specializing in Microsoft .NET.
Agile Project Management with Scrum. A buzzword breakfast?
I briefly presented the core values of Agile Project Management and the basics of Scrum to get an idea of how to implement Agile with it.
Food for thoughts and discussion.
Nice meetup by the way. Thanks for having me!
Where can Kanban be embedded in the organizational context? Sounds like an easy question, however, it is not always easy to answer - especially in bigger organizations. In this session I will introduce the Kanban Flight Levels model which provides an overview of the different fields of application of Kanban and helps to understand the implications for the organizational context. Furthermore, the model helps to clarify where to start with your Kanban change initiative: on team level, on the value stream, or on portfolio level - every level has it's own challenges, pros and cons.
Spiking Your Way to Improved Agile Development - Anatoli KazatchkovAtlassian
New feature development in agile should almost always start with a spike. Spikes help to define feature scope, uncover technical unknowns, and provide accurate estimates. In this session we will cover how to introduce spikes into your development cycles and show how Atlassian defines spike goals, focuses spike efforts, and makes feature development more effective.
Enterprise Day 2015 - beyond software teams (Atlassian)Riada AB
Behind every great human achievement, there is a team.
That’s why Atlassian’s mission is to unleash the potential in every team – from Software teams: who are changing how they work and communicate, to IT teams: who are under pressure to enable teams across the business, to business teams: who are quickly adopting the tools that have made Software and IT teams successful.
Distributed Teams - Hello? Can anyone hear me?Growing Agile
In the ideal perfect world there will be rainbows and unicorns and teams that all sit together. In reality, most teams have to deal with distribution in one form or another. For some: it’s team members spread across a building, for others it’s team members in other parts of the world in different time zones.
Have you even been on a call where you can hear someone ordering coffee, or a dog barking? My favorite is being told someone is joining the call, after you've spent 5 minutes explaining something in detail. Mostly distributed meetings are boring, and not really worth the time and effort.
As agile coaches we truly value face to face communication and visible boards and sticky-notes, we also value working from anywhere, having pets in the office and not having to travel. So what is possible here? We decided to fully immerse ourselves into the distributed world and see what happened. We were amazed - we managed to build trust, explore and discover great collaborative tools and we improved communication.
We would like to share some of our discoveries and tips with you. Join us to explore how agile can work for distributed teams.
Are you struggling to integrate User Experience techniques with your agile teams? Are any of these patterns familiar?
The UX team works one sprint ahead of the development team.
UX designers spend lots of energy on high fidelity mock-ups which the developers then ignore.
You produce working software each sprint, but recruiting users is time consuming so you only test with users before you release.
There is no time to incorporate changes from user feedback into the sprints before release.
The UX designers and the developers seem to speak a different language.
Developers get annoyed because the UX design work great on iOS, but clashes with Android standards.
If so join us for a fun interactive session where we use Lego to explore how you can overcome challenges like this in your own environment. You’ll work as a team doing both UX design, and development (with Lego), and see how and why these patterns happen, as well as what you can do about them.
This workshop is ideal for people from both the UX world, struggling to understand how to work with developers, and for developers struggling to understand what UX designers are trying to achieve.
Presented at O'Reilly Design 2017 and the 2017 Information Architecture Summit. This talk describes approaches to ensuring that user research findings are taken into account at every phase of design and development and that design team members and stakeholders are involved in those approaches.
Whether your business is a small, fast-growing agile shop, or a larger company that is trying to adopt agile methodologies, success hinges on a proper foundation of roles, responsibilities, and processes. In this talk, we’ll cover how Trulia tackles these areas, and discuss how JIRA Agile helped us expand our agile cycles.
Brisbane Agile Meetup on May 2017 - Mark Arrowsmith sharing his views on Scrum Myths and Misconceptions. He will dispel some of the most common Scrum myths and misconceptions and enlighten you on the realities of Scrum and some useful tips on how to be more successful with Scrum in your organisation from a scrum.org Professional Scrum Trainer.
Mark Arrowsmith is an Agile Coach with Avanade and is based in the Brisbane/Gold Coast region in Australia. He is a Professional Scrum Trainer (PST) with Scrum.org and has extensive experience in executing projects using Scrum as well as 16+ years as a developer across a range of technologies but specializing in Microsoft .NET.
Agile Project Management with Scrum. A buzzword breakfast?
I briefly presented the core values of Agile Project Management and the basics of Scrum to get an idea of how to implement Agile with it.
Food for thoughts and discussion.
Nice meetup by the way. Thanks for having me!
Where can Kanban be embedded in the organizational context? Sounds like an easy question, however, it is not always easy to answer - especially in bigger organizations. In this session I will introduce the Kanban Flight Levels model which provides an overview of the different fields of application of Kanban and helps to understand the implications for the organizational context. Furthermore, the model helps to clarify where to start with your Kanban change initiative: on team level, on the value stream, or on portfolio level - every level has it's own challenges, pros and cons.
Spiking Your Way to Improved Agile Development - Anatoli KazatchkovAtlassian
New feature development in agile should almost always start with a spike. Spikes help to define feature scope, uncover technical unknowns, and provide accurate estimates. In this session we will cover how to introduce spikes into your development cycles and show how Atlassian defines spike goals, focuses spike efforts, and makes feature development more effective.
Enterprise Day 2015 - beyond software teams (Atlassian)Riada AB
Behind every great human achievement, there is a team.
That’s why Atlassian’s mission is to unleash the potential in every team – from Software teams: who are changing how they work and communicate, to IT teams: who are under pressure to enable teams across the business, to business teams: who are quickly adopting the tools that have made Software and IT teams successful.
The infographic is in danger. Learn what you can do to save it from (insert villain here).
Originally presented at JESS3's UX Week 2012 Infographic Workshop.
JESS3 specializes in the art of data visualization, adding context and meaning to the exponentially growing world of data around us.
Presentation on infographic marketing given 10/17/11 at Brigham Young University, including design, publication, and promotion. Promotion tactics include blog outreach, social media and bookmarking, and SEO. Includes examples of best and worst practices.
12 may 2015
This workshop tends to give the overview understanding of infographic to researchers and teachers. Also it shows the thinking process how to create infographic.
Thanks ChildWatch Ramajitti
Have you ever found yourself in a never ending spiral of edits from a client? Did you or your client assume that making an infographic would be "quick" and "easy"? If you've answered yes to any of these questions, you may want to review this deck and reflect.
Originally presented at JESS3's UX Week 2012 Infographic Workshop.
JESS3 specializes in the art of data visualization, adding context and meaning to the exponentially growing world of data around us.
An introduction to infographic design written for global health and development professionals, including ideas for storyboarding, design tools, and tips and tricks to create fun, meaningful infographics. Lots of links to free web-based tools and great resources.
Material de apoio aos alunos do curso de Office do Projeto Função. Apostila de Word desenvolvida por Cibele Kanegae.
O Projeto Função é realizado na Comunidade da Vila Prudente. Nasceu da motivação de levar cultura e educação social/profissional para dentro da comunidade.
Referências:site da Microsoft Office
How to Create a Narrative for Your InfographicJESS3
Just like your term paper in college, an infographic needs to have a structure: from a clear thesis, to credible evidence to a concise (and even actionable) conclusion.
Originally presented at JESS3's UX Week 2012 Infographic Workshop.
JESS3 specializes in the art of data visualization, adding context and meaning to the exponentially growing world of data around us.
How To Build An Infographic Using Microsoft PowerpointPaul Wilson
For years I've used Powerpoint to build graphic and data rich infographics. It's easy and quick to use and at the same time looks professional. This SlideShare takes you by the hand each step of the way until you have something you're proud of!
Rapid Product Design Using Lean UX Methods [Tradecraft : May 2014]Kate Rutter
Product design starts with framing an idea that will be valuable for real people in the real world. In this 120 minute workshop, Tradecraft members practiced rapid techniques to envision a product concept that is driven by user needs. Using Lean Startup principles and these fun and rapid methods, they created a coherent, lo-fi product concept, including identifying the problem it solves for people and understanding the role it plays in customers’ lives. By identifying a key metric to indicate traction, they explored the idea in full. They wrapped up with practical, actionable (and simple!) next steps to propel the ideas forward. * This deck includes downloadable templates.
These methods were developed at Luxr. Learn more about Tradecraft at http://tradecrafted.com. Learn more about Luxr at http://luxr.co/.
'How do you know that your product works?': Henrik Kniberg @ Colombo Agile Co...ColomboCampsCommunity
Quality Assurance is a common source of confusion in agile development. What is ‘quality’ and how do we ‘assure’ it? There’s more to it than just putting testers on the team. How do we know that we’re even building the right product? How do we avoid building up technical debt? When is it right to sacrifice quality? What is the right level of test coverage? In this presentation, Henrik looks at some common problems, patterns and misconceptions about agile quality assurance
Over the years, I have seen us fall in the same rabbit holes repeatedly, myself included.
This talk will help you spot these holes and avoid them. And if you are in one, then better to know how to get out. Rather save your energy for the real hard yards of transformation, than digging in holes.
Better Living Through Automation: Defeating Time Sucks and Doing Better WorkJesse Lavery
As a small office (or office of one) tasked with managing your institution’s website, social media accounts, and teams of co-workers and work study students, there’s a LOT to keep track of and not enough time in the day to deal with it. What if we could automate the most tedious of our daily tasks using free tools? From task management and delegation, to collecting form submissions, to dealing with email and social media mentions -- and much more -- we can eliminate time sucks and focus on doing better work. This session is equal parts workflows/examples and prompting you to think creatively about how to tie together common apps and tasks into a powerful super-system. Kind of like Voltron for web apps.
Manage client expectations and get sign off for multi-screen, responsive projects with interactive mock-ups. Move away from the traditional use of Photoshop for interface mock-ups for multi-device interface and interaction designs.
Incorporate client involvement for flexible decision making in responsive web design projects and building cost of devices into pricing models, guerrilla usability testing and project deliverables.
Managing Responsive Design Projects
with Andrew Smyk
Presented on September 18 2014 at
FITC's Web Unleashed Toronto 2014 Conference
Please join Andrew Smyk in this session to learn and discuss how to:
Manage client expectations and get sign off for multi-screen, responsive projects with interactive mock-ups.
Move away from the traditional use of Photoshop for interface mock-ups for multi-device interface and interaction designs.
Incorporate client involvement for flexible decision making in responsive web design projects and building cost of devices into pricing models, guerrilla usability testing and project deliverables.
OBJECTIVE
Learn why you should be designing at the very end in the desired devices.
TARGET AUDIENCE
This session is for freelancers, account managers, project managers or anyone who produces deliverables for clients.
ASSUMED AUDIENCE KNOWLEDGE
Attendees should have a working knowledge of project workflows and deliverables.
AUDIENCE MEMBERS WILL LEARN
Wire-framing in the browser
Moving away from Photoshop mock-ups
Flexible decision making using dynamic mock-ups
Guerilla user testing
Building a device lab and device testing
Exposure to new tool sets
Agile Everywhere!
Henrik Kniberg talks about how his journey implementing agile & lean methods at Spotify and Lego helped him apply agility in new & unexpected fields. Henrik will share his vision on how agility may evolve in the future and affect various areas of our lives.
About Henrik Kniberg
Henrik Kniberg is an Agile/Lean coach at Crisp in Stockholm, working primarily with Lego and Spotify. He enjoys helping companies succeed with both the technical and human sides of software development. During the past 15 years he has been CTO of 3 Swedish IT companies and helped many more get started with Agile and Lean software development.
Henrik is former board member of the Agile Alliance and works regularly with Mary Poppendieck, Jeff Sutherland, and other thought leaders. He is the author of “Scrum and XP from the Trenches” and “Kanban and Scrum, making the most of both” and “Lean from the Trenches“. These books are available in over 12 languages, have over 500,000 readers, and are used as primary guide to Agile and Lean software development by hundreds of companies worldwide. Henrik also created the viral animated videos “Agile Product Ownership in a Nutshell” and “Spotify Engineering Culture“.
Achieving Technical Excellence in Your Software Teams - from Devternity Peter Gfader
Our industry has a problem: We are not lacking software methodologies, programming languages, tools or frameworks but we need great software engineers.
Great software engineer teams build quality-in and deliver great software on a regular basis. The technical excellence of those engineers will help you escape the "Waterfall sandwich" and make your organization a little more agile, from the inception of an idea till they go live.
I will talk about my experiences from the last 15 years, including small software delivery teams until big financial institutions.
Why would a company like to be "agile"?
How can a company achieve that?
How can you achieve Technical Excellence in your software teams?
What developer skills are more important than languages, methods or frameworks?
This will be an interactive session with a Q&A at the end.
The development process is hard. You have a beautiful CMS implementation of your redesign and restructuring ready to go, but all of a sudden, you end up with a mess under the hood. What happened? You're frustrated, you question it, but it's too late and the damage is done. As content strategists, we can do a lot to mitigate common pitfalls if we learn to productively and efficiently work alongside technologists to deliver user-friendly CMS experiences. This talk expands on how to avoid common mistakes and increase strong content management strategies across departments.
In this session, learn what content strategists should do to 1) embrace the flexibility of the Agile process while continuing to deliver high-level content management strategies and content models; 2) pivot quickly with a team to build models and schemas that facilitate efficient development, migration and content production work; and 3) become a tech team player by learning database architecture skills to help implement content management strategies alongside developers.
This presentation was given at Information Development World on October 1, 2015.
Flow. The official worst software development approach in historySander Hoogendoorn
As presented as opening keynote to SDD 2019 in London, together with Kim van Wilgen, customer director at Schuberg Philis. Ever since we started writing code in the fifties of the previous century, managers and project managers have tried to discipline and structure the way we work. However, no matter how many consultants and coaches are hired to implement increasingly complex process frameworks and methodologies, developers and testers always come up with new simplistic approaches.
During this talk, Kim and Sander will feal with Flow: the worst software development methodology in the history ever, taking inspiration from the worst principles and practices from methodologies such as waterfall, RUP, Scrum, Kanban, Lean, BDD, LeSS , SAFe, Spotify and of course everything continuous. Don't let project failure take you by surprise, be certain!
What is "Agile"?
Why would someone like to be agile?
What are the 3 pillars for agile software development?
How can you achieve technical excellence in your software teams?
Are developer skills more important than languages, methods or frameworks?
Magento 2 Performance: Every Second CountsJoshua Warren
On the web, every second counts. Studies have shown that a 1 second delay in load time can cost a mid-sized eCommerce company $2.5 million per year in lost revenue. Let’s look at what Magento 2 has done to improve performance and how we can take things a step further to ensure the Magento 2 sites we build and maintain are well designed, well written and very, very fast.
Presented at php[world] 2016.
Design, the Importance of Research, and a Call to ArmsDesignMap
Presentation for Allscripts Developer Partner conference -- Jared Spool's story about the $300m button, a baseline understanding of the difference between interaction and visual design, the importance of feed-back and feed-forward research, and some practical tools to get folks started.
5 Quick JavaScript Performance Improvement TipsTroy Miles
JavaScript is arguably the most important language in the world. It comes included in nearly every desktop and mobile browser. It powers the client-side of apps like Facebook and GMail. It is the language of choice for mobile development environments like Apccelerator's Titanium and Apache's Cordova (aka Adobe's PhoneGap). It is even on the server now in Node.js. Yet when programmer's run into performance issue with JavaScript their first inclination is to blame its interpreted nature, not realizing that simple changes in the structure of their code can result in sometimes significant improvements in performance. In this session I will show five quick changes you can make to your JavaScript code to improve its performance and explain why they work.
Similar to How Agile Marketing Kept Me From Sleeping Under My Desk (20)
How B2B Brands are Applying Agile Marketing (and how you can too)Andrea Fryrear
Learn how small changes can deliver amazing results faster than you expected. Hear about a B2B team that's killing it with Agile, and the three-step process to get started on your own Agile marketing journey. Delivered at B2BMX 2018.
The Agile Marketing [R]Evolution: How to Harness the Power of ChangeAndrea Fryrear
Our belief that we have to "go big or go home" is holding us back from starting down the path towards agility. Instead of making a big bet on agile, we should take the agile approach and embrace incremental expansion and iterative improvement. These are the stories of three first-rate marketers doing just that.
Slides from the 2017 PAICR keynote presentation.
Is It Time for Scrum to Scram? Alternative Agile Marketing MethodologiesAndrea Fryrear
Slides from my 2017 CMWorld presentation on different Agile approaches for content marketing teams. Covers Kanban and Scrumban as well as a quick 4-part rollout you can get done in just a couple of days.
Agile marketing, or the lack thereof, is now officially everyone's problem. If marketers can't become stewards of the customer experience across the organization, we're setting ourselves up for one disaster after another.
This presentation charts where marketers currently find ourselves on the road to greater marketing agility, including 5 tips that non-marketers can use to support the marketers in their organization as they make their way towards a more agile future.
As presented at Mile High Agile 2017 and the Boulder Agile Meetup.
A brief look at the state of Agile marketing as of May 2017, according to multiple studies of adoption levels. You'll also see data on the movement's momentum, as well as some unfortunately mischaracterizations of what Agile really is.
Why combining methodologies may be the Agile marketing magic bullet. These slides from MarTech San Francisco 2017 include a walkthrough of a 4-part Scrumban Kickstart event, along with stats about Agile marketing methodologies and their uses.
We dive into the 7 values that underpin Agile Marketing, as articulated in the Agile Marketing Manifesto. Since these ideals should guide agile marketing teams in their quest for ongoing improvement, a thorough understanding of what they really mean is crucial.
4 Key Elements of Great Infographic DesignAndrea Fryrear
The strict definition of an infographic is deceptively simple: “a visual image such as a chart or diagram used to represent information or data,” but when we hear the word we’re not thinking of a neat little pie chart or line graph.
Instead the term has come to represent really long, visually intriguing graphics.
The trouble is that not all infographics are long, and certainly not all of them are visually intriguing. So what takes an image from graphic to infographic, and what elements separate the boring from the brilliant?
This infographic guide will cover the answers to these burning questions.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Mastering Dynamic Web Designing A Comprehensive Guide.pdfIbrandizer
Dynamic Web Designing involves creating interactive and adaptable web pages that respond to user input and change dynamically, enhancing user experience with real-time data, animations, and personalized content tailored to individual preferences.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Digital Marketing Training In BangaloreHoney385968
https://nidmindia.com/
Landing page optimization is the strategic process of methodically enhancing the various elements and components of a web page with the primary goal of increasing its effectiveness at converting visitors into leads or customers.
In the digital age, businesses are inundated with tools promising to streamline operations, enhance creativity, and boost productivity. Yet, the true key to digital transformation lies not in the accumulation of tools but in strategically integrating the right AI solutions to revolutionize workflows. Join Jordache, an experienced entrepreneur, tech strategist and AI consultant, as he explores essential AI tools across three critical categories—Ideation, Creation, and Operations—that can reshape the way your business creates, operates, and scales.This talk will guide you through the practicalities of selecting and effectively using AI tools that go beyond the basics of today’s popular tools like ChatGPT, Claude, Gemini, Midjourney, or Dall-E. For each category of tools, Jordache will address three crucial questions: What is each tool? Why is each one valuable to you as a business leader? How can you start using it in your workflow? This approach will not only clarify the role of these tools but also highlight their strategic value, making it perfect for business leaders ready to make informed decisions about integrating AI into their workflows.
Key Takeaways:
>> Strategic Selection and Integration: Understand how to select AI tools that align with your business goals and how to conceptually integrate them into your workflows to enhance efficiency and innovation.
>> Understanding AI Tool Categories: Gain a deeper understanding of how AI tools can be leveraged in the areas of ideation, creation, and operation—transforming each aspect of your business.
>> Practical Starting Points: Learn how you can start using these tools in your business with practical tips on initial steps and integration ideas.
>> Future-Proofing Your Business: Discover how staying informed about and utilizing the latest AI tools and strategies can keep your business competitive in a rapidly evolving digital landscape.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
In today's digital world, customers are just a click away. "Grow Your Business Online: Introduction to Digital Marketing" dives into the exciting world of digital marketing, equipping you with the tools and strategies to reach new audiences, expand your reach, and ultimately grow your business.
website = https://digitaldiscovery.institute/
address = C 210 A Industrial Area, Phase 8B, Sahibzada Ajit Singh Nagar, Punjab 140308
[Google March 2024 Update] How To Thrive: Content, Link Building & SEOSearch Engine Journal
March 2024 disrupted the SEO industry. Websites were deindexed, and manual penalties were delivered—all to produce more helpful, more trustworthy search results.
How did your website fare?
Watch us as we delve into the seismic shifts brought about by Google's March 2024 updates and explore strategies to not just survive, but thrive in this dynamic digital landscape.
You’ll learn:
- How to create content that is valuable to users (not just search engines) using E-E-A-T.
- How to build links that can boost rankings and withstand algorithm updates.
- Best practices for content creation and link building so you can thrive during algorithm updates.
With Vince Ramos, we'll examine the implications of the latest algorithm changes on content creation, link building, and SEO practices, and offer actionable insights from businesses like yours that have remained steadfast amidst the volatility.
Using real-life case studies, we’ll also show you the effectiveness of manual link building techniques and person-first content strategies.
Whether you're a seasoned SEO professional, a budding content creator, or anyone in between, this webinar will help you weather the changes in Google's algorithms and capitalize on them for sustained success.
Check out this webinar and unlock the secrets to thriving in the new Google era.
Gokila digital marketing| consultant| Coimbatoredmgokila
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
Enhancing a Luxury Furniture E-commerce Store with Expert Shopify ManagementSunTec India
SunTec India's expertise in Shopify store management has been a game-changer for a luxury furniture e-commerce business. Through meticulous optimization of product listings, strategic SEO practices, and an enhanced user experience, this case study details the successful outcomes of their collaboration, including increased traffic, higher conversion rates, and stronger brand presence.
Read more- https://shorturl.at/yl3MU
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...Demandbase
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...
How Agile Marketing Kept Me From Sleeping Under My Desk
1. My Year of 200 Articles
How Agile Marketing Kept Me From Sleeping Under My Desk
Andrea Fryrear
President and Lead Trainer
AgileSherpas
@andreafryrear
9. How Not to Sleep Under Your Desk
1. Building Your Backlog
2. Visualizing the Workflow
3. Work in Progress (WIP) Limits
4. Sprints and Content Teams
#mpb2b | @andreafryrear
10. #mpb2b | @andreafryrear
Agile is a
Mindset
Described
by 4
Values
Defined
by 12
Principles
Manifested through
Unlimited Number
of Practices
Mindset Values Principles Practices
28. To do Doing
1
Done
WIP Limit Too Low
Zzzzzzzz
People
often idle
Slow flow
(end-to-end)
#mpb2b | @andreafryrear
29. To do Doing
1
Done
WIP Limit Too Low
Zzzzzzzz
People
often idle
Slow flow
(end-to-end)
To do Doing
5
Done
WIP Limit Too High
Slow
flow
Tasks often
idleLack of wall
space...
People
never idle
#mpb2b | @andreafryrear
30. To do Doing
2
Done
WIP Limit Just Right
People
sometimes
idle (slack)
Tasks
rarely idle
Fast flow
#mpb2b | @andreafryrear
47. Want to Learn More?
Let’s talk: andrea@agilesherpas.com
Free resources galore at AgileSherpas.com
I tweet a lot: @andreafryrear
Ask me anything at the
post presentation huddle!