A Year 9 task: find and analyse ads you think are appropriate for a specified part of the 'WAG' demographic categories...

1. -diet is normally associated with women
-Successful woman to represent the product that mostly girls like and aspire to be like
-looks different because it is quite blank and White which makes the model stand out
-the diet in diet coke looks very hand written which would appeal to women rather than
girls who don't spend a lot of their life on the Internet
- almost clean and tidy looking advert with not a lot happening so it focuses more on the
product and model

2. -motivational and feminist which appeals to women
-healthy food and weight loss is usually associated due to todays societies expectations
-bold colours that stand out against the background as if the product makes the
ordinary outstanding.
-clear font that emphasises the confidence achieved by trying the product.
-colours are less appealing to women but the model chosen is a confident happy
woman which will Make them want to buy it to feel the same

3. -colours are very feminine shades such as pink and purple
-the font of the product is bold and looks like it would appeal
to girls more than boys
-good looking model that makes the product look better than
it actually is due to photoshop and editing programs

4. -classically feminin colours such as pink purple and red are used a lot
-a mum is referred to proving it is for women of her age and the model looks happy to be
wearing it and confident in it which would make women want to buy it to feel the same way
-the font is very girly and thin and not too bold or demanding and very handwritten which
would appeal to women rathe than girls

5. -expensive looking furniture which would appeal to older more Successful people than young adults
and teenagers
-female model of around the same age as target audience possibly slightly younger and she looks like
a very confident successful person which some women like in their style.
-women's clothing scattered around and the colours are very subtle and formal which older women
would like as they get less interested in bright adverts young adults and teenagers would like and like
things more classy.
-font is bold and stands out against the background

6. -confident woman for a
model that's attracted
the attention of a man
which implies you will
get the same if you
wear the perfume
which women will like
-they use very dark
formal colours for older
richer audiences than
young adults
-the slogan is 'secret
code for women' which
supports the idea that it
is for women and men
can buy it for their wife/
girlfriend

7. -it is usually mums at home that cook and they are
associated with healthy eating and cooking
-in the advert their is a man giving a woman a balloon
made of salad
-the font is very handwritten and scrawled which
would appeal to older women who use less
technology than the younger generation

8. -advert for handbags which is classically a woman's accessory
-the model is a woman of a similar age to the target audience
-the model looks very rich and formal due to the jewels in her headband and
earrings which women aspire to be like so if you had one of the handbags you
would look very successful.

9. -minis are quite a feminine car due to their size and shape
compared to other cars
-if they have children it would appeal to them because of the
Star Wars theme and they would pester their mum to buy it

10. -it has 30% less fat and is healthy which is usually associated with women more than men
-very simple design for a household product that mums would buy so it doesn't need to be
over-exaggerated