Bauer Media Group would be well-suited to distribute the author's magazine product. Bauer already publishes Q magazine, which targets a similar demographic of young adults as the author's magazine, though the author's magazine would target females specifically with a pop music genre focus. Bauer has experience distributing Q widely through large retailers and knows how to market to the target demographic through their other media properties. Distributing the author's magazine would allow Bauer to gain new customers and generate more profit while complementing their existing portfolio.

1. Evaluation 3 – What kind of media
institution might distribute your
product and why
By Courtney Park

2. Stages of Production
My media product would go through 5 main stages of production.
1. First stage includes thinking of ideas. What Genre is the magazine going
to be? Who will my target audience be? What is my magazine going to
look like.
2. Second stage includes researching other magazines already on the
market. How are they successful? Who are their target audience? How
are they similar to my product?
3. Third stage includes creating flat plans. These are a visual aid which
shows what the product will look like.
4. Fourth stage includes constructing the product. This is on an industrial
size.
5. Fifth stage includes distributing the magazine. This can be to a large or
niche audience depending on the target audience.

3. Publishing
Mymagazines target audience is young ‘townies’. My audience is similar to
magazines like Q. Q is distributed to be mainstream and not
Niche. Therefore, my magazine would be distributed to a wide audience by
publishing companies like Bauer Media Group. Bauer Media Group publishes
Q magazine which is similar to my magazine because it is distributed to be
mainstream. This magazine is distributed to large retailers like various
supermarkets.

4. Distribute
• Bauer Media Group publish Q magazine. They also have Q Radio
and Q TV which broadcasts towards their target audience of 75%
males and 25% females and their genre of rock/pop. Bauer Media
Group also have a website and a social networking site which
means their audience can reach Q at any time they want. Bauer
Media Group knows their audience and what their audience want.
By knowing this they can produce new products that they know will
sell and make them more profit.
• My product is a little different to Q as my target audience is mainly
directed towards females. My product is also similar because the
genre of my magazine is pop. However Bauer Media Group
currently do not have many pop magazines directed towards
females, so if they were to distribute my magazine it would give
them new customers and therefore making them more profit.

5. Advertising
• Q magazine is advertised on it’s TV
channel, Radio, website and social networks like
Facebook and Twitter. This is very useful as Q’s target
audience is quite young so they will most likely use
Facebook and Twitter regularly. Also they can make
their own page and advertise their magazine for free.
• For my magazine, my audience is also young therefore
advertising on social networking site will directly target
my audience. Also my magazine cold be advertised on
music channels also owned by Bauer Music Group like
Q TV and Kerrang TV.

6. Distributing My Magazine
• My magazine would be distribute to supermarkets
like Sainsbury’s and to music shops like HMV. HMV
sell different genres of music so it would be easy to
place my magazine in the same area as the pop
music CD’s.
• I would also distribute my magazine inline were
people can subscribe so they can read it online or
have it delivered to their house.