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Confidential - Dubit
Immersed in Play and Learning:
Kids and Virtual Reality
David Kleeman, SVP Global Trends
Confidential - Dubit
This is an abridged version of Dubit’s
“Casual Connect” presentation.
For the full deck, contact
stephanie.whitley@dubitlimited.com
Confidential - Dubit
Strategy
5 People
Product design sprints,
business modelling
and lean canvas,
market sizing, and
distribution strategy.
Digital
38 People
Development of
beautiful apps, fun
games, virtual reality
experiences, websites,
and SVOD platforms.
Research
8 People
Qualitative and
quantitative research,
product testing,
global media tracking
report, and
evaluation.
Confidential - Dubit
But…
virtual reality
isn’t for kids.
Right?
Confidential - Dubit
New technology often is sold on
the basis of how good -
educational - it’ll be for children.
Once the market is saturated,
kids become secondary.
Virtual Reality:
For Once Kids Follow
Confidential - Dubit
Dubit Three-Prong Approach
Research
• UX, Engagement, Interest, Best Practices
Production
• Animation & live action
Distribution
• WEARVR.com
• 1st kids VR aggregator, bogglebox.com
Confidential - Dubit
Done: Oculus Testing for
• Comfort, Ease, Usability
• Engagement and Enjoyment
• Differentiation from Other Gaming Platforms
• Kids’ Own Game Concepts
In Process: Establishing Best Practices with
• Optometrists, Pediatricians
• Child Development Experts
• Dubit’s Engagement Benchmarking Model
Dubit’s VR Research Agenda
Confidential - Dubit
Kids & Virtual Reality: Physiology
Prolonged use should be avoided, as this could negatively
impact hand-eye coordination, balance, and multi-tasking ability.
Gear VR Health & Safety Warnings
Confidential - Dubit
Inter-pupillary Distance
Need adjustable gear for kids
Nearsightedness
What’s the effect of simulated depth?
Motion sickness
Need fast gear and guidelines
for knowledgeable production
What We Need to Know
Confidential - Dubit
Kids & Virtual Reality: Psychology
Telepresence replaces television.
Frank Biocca & Mark R. Levy
Confidential - Dubit
At what age can children distinguish reality from virtuality?
How do experiences in the virtual world influence empathy?
What is the potential of VR for supporting kids with
autism and other social-communication disorders?
Can virtual reality promote focus and meditation?
What We Need to Know
Confidential - Dubit
Kids & Virtual Reality: Play Patterns
Child development doesn’t change over time;
the context in which children develop does.
Confidential - Dubit
What can you do in VR that isn’t possible in
another medium…or better in the real world?
How much agency can you give kids
in the virtual world?
How do you safely incorporate movement?
What will co-play be in virtual reality?
What We Need to Know
Confidential - Dubit
Kids & Virtual Reality: Creative Models
VR is a canvas of space as video is a canvas of time.
Seth Shapiro
Confidential - Dubit
Kids & Virtual Reality: The Marketplace
If you show me 20 ideas, I'll say 19 of them
would be better in another medium
Jeremy Bailenson, Stanford
Dubit -Dubit -16
David Kleeman
SVP Global Trends
david.kleeman@dubitlimited.com
@davidkleeman
VR Downloads:
wearvr.com
VR Downloads for Kids:
bogglebox.com

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Dubit's Casual Connect Presentation: Kids and Virtual Reality

  • 1. Confidential - Dubit Immersed in Play and Learning: Kids and Virtual Reality David Kleeman, SVP Global Trends
  • 2. Confidential - Dubit This is an abridged version of Dubit’s “Casual Connect” presentation. For the full deck, contact stephanie.whitley@dubitlimited.com
  • 3. Confidential - Dubit Strategy 5 People Product design sprints, business modelling and lean canvas, market sizing, and distribution strategy. Digital 38 People Development of beautiful apps, fun games, virtual reality experiences, websites, and SVOD platforms. Research 8 People Qualitative and quantitative research, product testing, global media tracking report, and evaluation.
  • 4. Confidential - Dubit But… virtual reality isn’t for kids. Right?
  • 5. Confidential - Dubit New technology often is sold on the basis of how good - educational - it’ll be for children. Once the market is saturated, kids become secondary. Virtual Reality: For Once Kids Follow
  • 6. Confidential - Dubit Dubit Three-Prong Approach Research • UX, Engagement, Interest, Best Practices Production • Animation & live action Distribution • WEARVR.com • 1st kids VR aggregator, bogglebox.com
  • 7. Confidential - Dubit Done: Oculus Testing for • Comfort, Ease, Usability • Engagement and Enjoyment • Differentiation from Other Gaming Platforms • Kids’ Own Game Concepts In Process: Establishing Best Practices with • Optometrists, Pediatricians • Child Development Experts • Dubit’s Engagement Benchmarking Model Dubit’s VR Research Agenda
  • 8. Confidential - Dubit Kids & Virtual Reality: Physiology Prolonged use should be avoided, as this could negatively impact hand-eye coordination, balance, and multi-tasking ability. Gear VR Health & Safety Warnings
  • 9. Confidential - Dubit Inter-pupillary Distance Need adjustable gear for kids Nearsightedness What’s the effect of simulated depth? Motion sickness Need fast gear and guidelines for knowledgeable production What We Need to Know
  • 10. Confidential - Dubit Kids & Virtual Reality: Psychology Telepresence replaces television. Frank Biocca & Mark R. Levy
  • 11. Confidential - Dubit At what age can children distinguish reality from virtuality? How do experiences in the virtual world influence empathy? What is the potential of VR for supporting kids with autism and other social-communication disorders? Can virtual reality promote focus and meditation? What We Need to Know
  • 12. Confidential - Dubit Kids & Virtual Reality: Play Patterns Child development doesn’t change over time; the context in which children develop does.
  • 13. Confidential - Dubit What can you do in VR that isn’t possible in another medium…or better in the real world? How much agency can you give kids in the virtual world? How do you safely incorporate movement? What will co-play be in virtual reality? What We Need to Know
  • 14. Confidential - Dubit Kids & Virtual Reality: Creative Models VR is a canvas of space as video is a canvas of time. Seth Shapiro
  • 15. Confidential - Dubit Kids & Virtual Reality: The Marketplace If you show me 20 ideas, I'll say 19 of them would be better in another medium Jeremy Bailenson, Stanford
  • 16. Dubit -Dubit -16 David Kleeman SVP Global Trends david.kleeman@dubitlimited.com @davidkleeman VR Downloads: wearvr.com VR Downloads for Kids: bogglebox.com