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THE NEW REALITY
A research study about how technology will create
the next step-change in social impact
54 interviews with executives from non-profit and commercial
organisations, digital tech experts and commentators in this
field
The landscape has changed
Jonathan Simmons, Zone
The only comparable time to this is
the industrial revolution”
“
Credit: Arup
Credit: Worldbulleti
Credit: PriestmanGoode
Credit: CityAM
Big Small Shallow Deep
Digital transformation can be:
And it takes 4 things to achieve it
Big Small Shallow Deep
Why aren’t
we further
along?
Lack of
examples
Lack of
understanding
Distractions
Department
silos
Maturity
Economic
climate
THIS IS A JOURNEY
Source: G2G3’s interpretation of the classic change curve
Themes from
The New Reality
Leadership
Culture
Funding &
business models
1
2
3
4
5
6
IT & infrastructure
Innovation models
Service delivery
To realise digital transformation we need to change…
If there was one thing
we could change - it
would be for CEO’s to
be braver and more
open to this change.”
Vicky Browning,
Director, CharityComms
“
LEADERSHIP
HR people are
under delivering
for this
transformation”
Lucy Semmens,
Strategy & Performance Director,
Cystic Fibrosis Trust
“
CULTURE
Create an umbrella
that protects people
and let them
experiment with trying
to break your
business.”
Jonathan Kingsbury,
Head of Digital Economy
Knowledge Transfer Network
“
INNOVATION
The best
technologies are
the ones that you
stop noticing”
Chris Thorn,
Head of Digital,
British Heart Foundation
“
IT
In successful
transformation a lot of
changes aren’t about
asking for new money…
but spending it
differently”
Owen Pringle,
Director, Therein
“
FUNDING
This is Service
transformation - partly
enabled by digital –
not digital
transformation”
Sarah Prag,
Digital transformation coach
For local, UK & European government
“
SERVICES
Having a digital strategy will
soon look as ridiculous as
having an electricity strategy.”
Kay Boycott, CEO, Asthma UK
“
What more can you do?
JulieDodd
julie@digitalforgood.co.uk@
Full online report available
from 28 May
Visit the CharityComms website to
view slides from past events, see what
events we have coming up and to
check out what else we do.
www.charitycomms.org.uk
Digital
transformation
Conference
21 May 2015
London
#charitydigital
Sponsored by

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