DIGITAL TRANSFORMATION
STRATEGY
How to be a business fit
In a time of 4IR AI Blockchain Fintech
by Dinis Guarda,
author, CEO founder ztudium - openbusinesscouncil.org - fashionabc.org - intelligenthq.com

About author, editor, publisher:
Dinis Guarda:
author, CEO and founder
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collaborating /
advising
the likes of
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techabc

by @DinisGuarda
Digital Transformation Touches us all

4
74% of U.S. small businesses
have no ecommerce website
2016
http://www.bizreport.com/2016/06/74-of-us-small-businesses-have-n
o-ecommerce-website.html
According to a study by B2B research firm Clutch.co:
Less than two-thirds (64%) of small businesses have
a website
2 Oct 2018
https://www.bluecorona.com/blog/29-small-business-digital-marketing-statistics
Two-thirds of all businesses survive at least two years,
half of all businesses survive at least five years, and
one-third of all businesses will survive at least 10 years
(Fundera, 2017)
Microbusinesses (those that employ
fewer than 10 employees) make up 75.3%
of private-sector employers and employ
10.5% of all employees (SBA, 2017)
While only 11% of SMBs currently
use AI, 51% believe AI is an
important factor when choosing
new technologies
(Salesforce, 2017)
96% of SMBs say they use social media
in their marketing strategy
(Social Media Examiner, 2017)
50% of small business owners
use two or fewer software
platforms or applications in their
marketing.
https://www.bluecorona.com/blog/29-small-business-digital-marketing-statistics
93% of online experiences begin
with a search engine.
https://www.bluecorona.com/blog/29-small-business-digital-mark
eting-statistics
by @DinisGuarda
Problem: businesses are still not digital

How to digital transform businesses?
What is digital transformation and why
does it matter?
What does a digital transformation
framework, road map look like?
What role does culture, change
management play in digital
transformation?
What drives digital transformation?
What are the key trends in digital
transformation?
How can I measure ROI on digital
transformation?
How can I get started on digital
transformation?

According to a World Bank Study* there are over 400 to 500
million SMEs & startups in the world & this number continues to
grow.
In India alone, there are over 50 million SMEs & startups that
employ over 110 million people. The government, recognizing
the potential of this segment, has launched a number of
initiatives aimed at furthering the cause of SMEs such as
‘Startup India’, ‘Make in India’ as well as a number of schemes
such as credit guarantee for collateral free loans, loan subsidies
on technology upgradation, & so on.
In the UK alone over 5.7 million
In the USA the US Census Bureau says there are 32m SMEs.
While their growth & potential are enormous, a vast majority of
these businesses face complex & often insurmountable
challenges: a lack of business connections, limited awareness of
digital tools & best practices, limited staff, lack of timely
information, & poor funding & economies of scale.
* Source: http://www.worldbank.org/en/topic/financialsector/brief/smes-finance
Business ecosystem 500m SMEs & startups
by @DinisGuarda

by @DinisGuarda
Differing priorities / legacy infrastructure
top challenges for businesses digital transformation.
IDC's Measuring DX
Through CX and EX
Survey, June 2019

Business transformation last 300 years
by @DinisGuarda

Last 4 Industrial Revolutions
by @DinisGuarda

“At least 40% of all businesses will die in the next 10 years… if they don’t figure out how to
change their entire company to accommodate new technologies.”
— John Chambers, Cisco System
“When digital transformation is done right, it’s like a caterpillar turning into a butterfly, but
when done wrong, all you have is a really fast caterpillar.”
— George Westerman, MIT Sloan Initiative on the Digital Economy
“There is no alternative to digital transformation. Visionary companies will carve out new
strategic options for themselves — those that don’t adapt, will fail.”
— Jeff Bezos, Amazon
Growth in our era of disruptive technologies is being willing to 'change, learn and relearn'
even if what you knew previously brought you success.
The Fourth Industrial Revolution is not about new Tech Apps or new technologies is about
change relearn and keep transforming.
Open Business = Digital Transformation 4IR 360
by @DinisGuarda

2. PREPARE EDUCATE & ALIGN
CULTURE CHANGE
MANAGEMENT - DATA
ANALYTIC DRIVEN
1. DIGITAL TRANSFORMATION IS 360 &
CRITICAL - DEFINE / ALIGN BUSINESS &
VALUES ON WHY
3. SMART SMALL WITH 360
STRATEGY THAT EVERYONE
UNDERSTANDS AND LEAD BY
EXAMPLE
4. MAP OUT REQUIREMENTS
TECH TOOLS, ADAPTED /
ALIGNED TO YOUR
ORGANISATION
5. ENGAGE IN INDUSTRY
NETWORKS AND GET RIGHT
PARTNERS & ECOSYSTEMS
6. START PILOTS, LEARN AND
ALIGN FEEDBACK AND
ADJUST ACCORDINGLY
7. SCALE / TRANSFORM 360
MAKE SURE IT CREATES
VALUE TO YOUR TEAMS,
CULTURE & BUSINESS NEEDS
Digital Transformation 7 pillars
4IR AI
BLOCKCHAIN FINTECH
VALUES
CULTURE
by @DinisGuarda

4IR
AI
ROBOTS
FINTECH
BIG DATA
BLOCKCHAIN
CLOUD
COMPUTING
IOT
SENSORS
NANO
TECH
SMART
CITIES
AR VR
SMART
VEHICLES
3D
PRINTING
5G
CYBER
SECURITY
@DinisGuarda
Mapping 4IR tech ecosystem

New Society Value = Data (new oil) Flows - Human vs Machine
by @DinisGuarda

4IR DNA Tech and Tools are creating a tsunami
To navigate / surf
this tsunami we
need to change,
learn and reskill
continuously

Smart Business ecosystem
abc
BUSINESS
SMART
ECOSYSTEM
SMART
ENVIRONMENT
SMART
MOBILITY
SMART
TRANSPORTATION
SMART
GOVERNMENT
SMART
ECONOMY
SMART
INFRASTRUCTURE
SMART
DATA
SMART
IOT
by @dinisguarda
Continuous
digital
transformation
Learn relearn
Change
reskilling

SOCIETY
4.0
Society 4.0 Smart DNA
by @DinisGuarda

Society 5.0
by @DinisGuarda
From Society
4.0 to 5.0
economic
social smart
innovation
human 4IR AI
evolution
Redefinition
of work
economic /
business
models

SOCIETY
4.0
Human
Social
index
Tech data
Infrastructure
index
By @dinisguarda
Society 4.0 DNA
Disruption
& Social
impact
Digital
transformation
change
management
velocity
AI ID
human
machine
narrative
by @DinisGuarda

Economic impact - engagement inclusivity - safety & security
4IR Technology - big data, AI, Blockchain, IoT
Smart Cities Society DNA architecture
Social Impact - Sustainability - Digital Transformation
Policy and regulation
by @DinisGuarda

Understand and start using AI 360 now

SMART CONTRACTS
CRYPTOGRAPHY
REGTECH ML
DLT TECH
BLOCKCHAIN
TOKEN ECONOMICS
TRUST
TRANSACTIONS
ID SUPPLY CHAIN
LEDGER TRUST TECH
TOKENOMICS
DIGITAL ASSETS
IDEOLOGY
DATABASE
ID - VALUE
BITCOIN
CRYPTO
CURRENCIES
DISTRIBUTED CLOUD
COMPUTING NODES
by @dinisguarda
Understand and start using blockchain 360 now

Integration with 4IR, AI, IoT
ENVIRONMENTAL
DAMAGE
ANIMAL
ABUSE
TRANSACTION PAYMENTS
SUPPLY CHAIN
Transactions, Materials,
product and Services
Physical supply
chain
Digital ID
Proof of provenance
BUSINESS ISSUES
Financial Regulation -
certificates
4IR Blockchain
AI IoT solutions
Producer
register
Process
register
Distribute
Product
Design IP
Certificat
e
Retailer Registrations
Directories
Consumer
HUMAN RIGHTS AND
BUSINESS TRANSPARENCY
IP TRADEMARK COUNTERFEITING
SMART CONTRACTS
TECH SOLUTIONS
by @dinisguarda
Blockchain cycle

Technology
Finance
Money
Banks
Financial institutions
Central Banks
Regulators
Governments
Businesses
Create
Change
Optimise
Disrupt
Apply tech
Create competition
New services
New products
New processes
New business models
4IR digital transformation - AI Blockchain
Data - open banking - digital assets - tokenisation
Fintech tools critical for businesses
by @dinisguarda

Technology lack of adoption
Automation
Digital transformation
Industry sustainability issues
Lack of Transparency
Consumer demands
Increasing costs of production
Investment in production & tech
Protectionist trade policies and
geopolitics tensions &
competition
Pervasive Surveillance
Security
End to Privacy
HR
Talent retention
Reskilling
Supply chain
transparency
Counterfeiting
Political tensions
Shifting emerging markets
Businesses Industry Major Challenges
by @dinisguarda

Become a Platform business
by @DinisGuarda

A business model 10x growth base on JV
Innovation is all about the process of taking ideas from
inception to impact while solving problems.
Businesses have to focus in an impact for 10x rather
than 10%,
The method we have found most successful in
catalyzing this level of value creation and
transformation for a traditional corporate is to partner
with proven tech entrepreneurs within a joint venture
(JV) vehicle to rapidly grab new market opportunities.
Entrepreneurs are unlikely to want to work directly for
an incumbent corporate, but they value their assets
(customers, cash, IP, networks).
So, incentivized by an equity-based JV structure,
entrepreneurs can leverage these assets to rapidly
grab new, strategically relevant market opportunities
before others do.
by @DinisGuarda

Digital transformation framework and ROI strategy
by @DinisGuarda

Redesign your whole business “system”
with platform thinking.
All aspects of your business have to
support and reinforce each other.
All your business dynamics need to keep
changing, adapting and learning.
Be problem solving and adapt and
change continuously.
There is no other way!
A digital transformed business model fit for
the Fourth Industrial Revolution
by @DinisGuarda

1. Increasing adoption of JV digital operating models, including integrated
cross-functional teams.
2. Executive education, network, digital change management increasingly
more important.
3. Big data governance and analytics players leapfrog their competitors and
absorb industry sectors.
4. Increase use of blockchain, AI and machine learning tools.
5. Continued centralisation of merger and acquisition activity in the tech
outsourcing industry.
6. Consultancies forming new digital partnerships.
7. Expanding public cloud and blockchain solutions adoption.
8. New digital transformation success metrics based on .
9. More attention to long-term value of integration of digital IP & initiatives.
Key digital transformation trends
by @DinisGuarda

The future of all businesses and related industries is
all about disruption – and that’s a good thing
Disruption across all industries is inevitable, but
rather than bracing for the change, businesses
should be confident to accept and embrace it.
This is the only way to be fit in a digital
transformation 4IR time.
How to be a business fit for the Fourth Industrial
Revolution?
by @DinisGuarda