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How to make digital everyone’s job: vision, culture and structure | Charity digital conference | 21 November 2018

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Alison Prince, head of digital, Parkinson's UK

Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk

Published in: Government & Nonprofit
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How to make digital everyone’s job: vision, culture and structure | Charity digital conference | 21 November 2018

  1. 1. How to make digital everyone’s job: Vision, culture and structure Alison Prince Head of Digital, Parkinson’s UK
  2. 2. Parkinson’s UK does not have a digital “strategy”* *on purpose
  3. 3. Maximise the potential of digital technologies to improve the lives of people affected by Parkinson’s
  4. 4. Dying Thriving Target maturity: 4.0 by end 2018 Digital: how well are we doing it?
  5. 5. 2016 2017 2018 Director of Digital Digital vision 1st maturity bench- mark First non- central digital Lead Digital team re- structure Digital transformation: a journey 2nd maturity bench- mark New central digital team Digital budgets decen- tralised Commun- ities of practice Modern workforce project
  6. 6. Handing digital over
  7. 7. 8 ways to make decentralisation work 1 Collaborative governance 5 Matrix management 2 Expert central team that enables others* 6 Support local champions 3 Decentralised digital leads 7 Digital as normal (like electricity) 4 Communities of practice 8 Keep it engaging and relevant * and that can / does say no
  8. 8. A note on digital leadership It’s not just about senior buy- in It takes your whole management team to change an organisation In a decentralised and empowered organisation, everyone can be a leader
  9. 9. 2016 2017 2018 Director of Digital Digital vision 1st maturity bench- mark First non- central digital Lead Digital team re- structure Digital transformation: taking stock 2nd maturity bench- mark New central digital team Digital budgets decen- tralised Commun- ities of practice Modern workforce project
  10. 10. Our “modern” workforce project Engagement and culture change Skills and confidence Collaboration People processes
  11. 11. The “making digital everyone’s job” top 10 1 Decentralise 6 Sit ownership firmly with people teams 2 Use all your leaders 7 Maturity = measures 3 Harness what’s happening anyway 8 Rebuild L&D, tools and people processes in support 4 Digital is only a tool 9 Fix broken tech 5 Engaging and plain English communications 10 Have plans for managing “no”
  12. 12. CHALLENGE ALISON!
  13. 13. Thank you! E: aprince@parkinsons.org.uk T: @themissprince
  14. 14. Sponsored by Charity digital conference 21 November 2018 London #charitydigital
  15. 15. Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk

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