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Jonathan MacDonald
3 Elements
Purpose - clarity of objective
3 Elements
Purpose - clarity of objective
Bravery - taking the chance
3 Elements
Purpose - clarity of objective
Bravery - taking the chance
Movement - using change as fuel
3 Elements
Today is the
slowest rate of
change we will
ever experience
Change Management
Management of Perpetual Change
Business
Society
Technology
Interconnected
Variable Speed
"Progress is impossible without
change, and those who cannot
change their minds cannot change
anything”
!
George Bernard Shaw
Playwright & co-founder of the London School of Economics
Capability and
Affordability of
Technology
The
Digital
Revolution
Democratising The Value Chain
Evolution of funding models
Evolution of retail models
7 million storefronts
Evolution of new
media channels
Evolution of
empowered
citizens
Evolution of
experience
Evolution of
consumer
behaviour
120
14,400
1,728,000
Evolution
1,000,000,000
1 billion
minutes ago
1 billion months ago
Evolution in the
requirement for
meaning
Purpose - clarity of objective
Bravery - taking the chance
Movement - using change as fuel
3 Elements
Where Are The
Biggest
Opportunities?
3D Printing &
Desktop Factories
4D Organic Printing &
Kinetic Architecture
Smart Fabrics
& F-Commerce
Digital Smart
Medicine
…
What missions
would enable the
greatest positive
change?
Personal
Success
Global
Success
Macro Change
Micro Change
10 things I wish I had
known back then
1. Everything costs twice as
much, makes half as much,
and takes 3 times as long
2. Don't bother convincing non-believers
3. Nothing is unique,
it's how it's executed that counts
4. Opinion polls lie
5. 0% of nothing = nothing
6. Reward effort as much as results
7. You know you have a good
idea when people start hating you
8. Being 2nd costs more than
being 1st
9. A gap in the market doesn’t
always mean there’s a market for
the gap
10. The main thing is to keep the
main thing, the main thing
Purpose - clarity of objective
Bravery - taking the chance
Movement - using change as fuel
3 Elements
thoughtexpansion.net
jonathanmacdonald.com
me@jonathanmacdonald.com

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WARP #2 - Jonathan MacDonald - The future of communication and technology