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Small charity focus: developing and implementing a digital-first strategy | Charity digital conference | 21 November 2018

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Gemma Collins-Ellis, communications manager and Sarah Rughoonundon, digital lead, Bliss

Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk

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Small charity focus: developing and implementing a digital-first strategy | Charity digital conference | 21 November 2018

  1. 1. Gemma Collins-Ellis, Communications Manager Sarah Rughoonundon, Digital Lead @Blisscharity Developing and implementing a digital-first strategy at a small charity
  2. 2. For babies born premature or sick
  3. 3. Some of our highlights… New website – with information architecture and improved donate process Virtual event E-learning Facebook chat bot Tracking and analytics Flexible / hot desking (zoom) Adwords Investment in digital marketing New online shop Virtual mile walk at lunch time (with remote workers) Digital Baby Charter / Excellence Network - new planned digital tools for healthcare professionals Centralised mass marketing emails Staff training programme to upskill website editors Social strategy Search engine optimisation
  4. 4. How our culture supports digital • Everyone takes responsibility for digital • Teams owning some digital platforms – e.g. e-learning • Comms team input during project • Valuing expertise • ‘Just do it’ attitude • Scale up approach (if it works) • Accepting that things will go wrong sometimes / it’s better to try • Support from Senior Management to focus on one project really well instead of spreading ourselves too thin • Very few levels of sign off. Small is great! Being trusted.
  5. 5. The impact of our work
  6. 6. Top tips • Start small – but do start • Devolve responsibility for digital • Use your size to your advantage • Learn as you go • Define what digital means to you
  7. 7. Submit your questions to sli.do Include your email and we’ll follow up with you
  8. 8. Peer-to-peer discussion Get into small groups to answer the following questions. Choose one spokesperson to feedback to the whole group. You have 20 mins. • What challenges have you overcome with digital at your organisation? And how did you do it? • What change could you make tomorrow that would help improve digital culture at your organisation? • What resources or free tools do you use that would be helpful to share? E.g. Canva, Slack, Trello, Mail Chimp
  9. 9. Sponsored by Charity digital conference 21 November 2018 London #charitydigital
  10. 10. Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk

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