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How the Charity Digital Code of Practice can help you increase impact | Charity digital conference | 21 November 2018

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Zoe Amar, director, Zoe Amar Digital

Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk

Published in: Government & Nonprofit
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How the Charity Digital Code of Practice can help you increase impact | Charity digital conference | 21 November 2018

  1. 1. How the Charity Digital Code of Practice can help you increase impact 21 November 2018
  2. 2. What we’ll be covering today • What is The Charity Digital Code of Practice • How it can help you • How to measure impact • How to use data to make the case for investment
  3. 3. What’s the biggest challenge you face in measuring impact?
  4. 4. Why do we need a Code?
  5. 5. How we did it • 2 workshops on planning for the code, and putting together principles for the code • User testing undertaken with 40+ charities of different sizes and stages of digital maturity • Consultation undertaken in summer 2018 • Code supported by government in the Civil Society Strategy
  6. 6. The Charity Digital Code of Practice Aims to: • Help charities be relevant and fulfil their purpose in the online age • Raise standards by developing a framework to work towards • Develop charities’ digital skills • Create a level playing field for all organisations by increasing digital motivation and confidence • Create new opportunities for funders to engage with digital
  7. 7. What others are saying
  8. 8. Key points from The Charity Digital Code of Practice 1. Leadership is key 2. Users first 3. Culture eats strategy 4. Strategy is everything 5. Invest in skills 6. Manage risk and ethics 7. Be agile and adapt More at http://www.charitydigitalcode.org
  9. 9. How you can use the Code to measure impact • Use it to understand where your charity is at • Start a discussion with your CEO and board • Understand best practice- whether your charity is large or small • Use the Code’s resources to help you progress
  10. 10. How to measure impact “Data without action is trivia.” Beth Kanter
  11. 11. What does success look like to you?
  12. 12. Tips for measuring impact • Define what success looks like • Establish what you need to measure accordingly • Work out what your key milestones are • Audit your performance on channels- look at data, content, internal reporting • Benchmark yourself against competitors
  13. 13. Tips for using the data to make the case for investment 1. Give them context and the ‘why’ • Give them an overview • How do you want to frame the trends? • Bring it back to your charity’s purpose
  14. 14. Tips for using the data to make the case for investment 2. How to build the business case • Is this business as usual or a big bet? • Short term ROI vs being valued by supporters in long term • Tell the story of increased impact • Data from beneficiaries and supporters • Capacity building • Risk analysis • Roadmap
  15. 15. What are you going to do differently after today?
  16. 16. Please get involved and share www.charitydigitalcode.org
  17. 17. Thanks for listening Zoe Amar MCIM Director, Zoe Amar Digital zoe@zoeamar.com 077 644 98168 @zoeamar www.zoeamar.com
  18. 18. Sponsored by Charity digital conference 21 November 2018 London #charitydigital
  19. 19. Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk

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