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Digital Transformation of citizen engagement

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Software and methods for delivering digital transformation of citizen engagement. Making engagement with a council more effective and convenient.

Published in: Government & Nonprofit
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Digital Transformation of citizen engagement

  1. 1. Niall McKeown, John Briggs, Eleanor Gill, Kuldip Sandhu Digital Transformation Training Digitally Transforming Community Planning
  2. 2. 79%7% 14% UK Digital Inclusion Recent BBC/Go On UK Survey ๏Basic digital skills ๏Confident ๏Expert ๏Task specific ๏Learning the ropes ๏Reluctantly online ๏Never have, never will ๏Was online but no longer ๏Willing and unable
  3. 3. “The current public services setup today is broken, largely because it used technology to automate - not redesign current services.” Digitising government by Alan Brown, Ferry Fishenden & Mark Thompson
  4. 4. Crying baby Kitchen fire Some calls Interruptions Distractions Most calls Trivia Busy Work Browsing Planning Strategy Exercise Change Urgent Not Urgent ImportantNotImportant The Right Mindset
  5. 5. 1999 2007 2010 2015 Our Own Transformation Journey
  6. 6. “digital first” or “digital by default” Websites, e-Commerce or “Citizen Portals” Engaging of Citizens via Social Media The Implementation of Technology Digitisation of Existing Services 05 04 03 02 01 What is Digital Transformation? NOT ^
  7. 7. What is Digital Transformation? Digital Transformation
  8. 8. Digital The word “digital” is a synonym for the pace of change that’s occurring in today’s world, driven by the rapid adoption of technology. Transformation How an organisation is built to change, innovate and reinvent rather than simply enhance and support the traditional methods. What is Digital Transformation?
  9. 9. The Principle Disciplines Leading Digital Transformation Digital Transformation Communication Technology Leadership Technology Support Rapid Solution Builders Marketing Tactics Communications Leadership Short Term Management Leading Step Change
  10. 10. Strategy creates a transformed organisation People and a culture of innovation sustains it Technology & Communications is the means by which it is delivered Digital Business Strategy Technology & Data Capability Organisational Alignment Customer Engagement Culture & People Agile Innovation Transformed Council Purpose Mastery Autonomy Actionable Strategy Data Enabled Decisions Measurable Progress Collaboratin g Co-Creating Innovating Happier Staff Guiding Leaders Engaged Citizens
  11. 11. Digitally Transforming Community Planning
  12. 12. “Suffers from Engagement Apathy” • EU Funding Consultation • Public Realm Schemes • Economic Strategy • All Departmental Strategy • PSNI Citizen Engagement • BIDS Engagement Strategy • Plus many many more…. “Lots of work, little in the way of visible return”
  13. 13. The 4 Key Stakeholders Council Councillors AgenciesCitizens Community
  14. 14. CouncilCouncilers AgenciesCitizens Community The 4 Key Stakeholders
  15. 15. CouncilCouncilers AgenciesCitizens Transformation of Community Planning Community Connect Strategy CampaignsAnalysis
  16. 16. CouncilCouncilers AgenciesCitizens Transformation of Community Planning Community Connect Strategy CampaignsAnalysis
  17. 17. Connect
  18. 18. Connect 0 4000 8000 2000 6000 Jan Feb Mar Apr May June July Norwich Sheffield Birmingham Derry~Londonderry 21st May 2010
  19. 19. Connect ๏ Connectors ๏ Context ๏ Content ๏ Mavins ๏ Salesmen Councillors Digital Connectors Context Content Citizen Council
  20. 20. Connect ๏ Connectors ๏ Context ๏ Content ๏ Mavins ๏ Salesmen Councillors Digital Connectors Context Content Citizen Council
  21. 21. ๏ Identify ๏ Understand ๏ Communicate ๏ Community ๏ Leadership The Digitally Transformed & Thinking Council The Community Builder Bringing The Citizen Into The Conversation Using Communication Theory Your Council Building a Community Councillors Digital Connectors Context Content Citizen Council
  22. 22. ๏ Identify ๏ Understand ๏ Communicate ๏ Community ๏ Leadership The Digitally Transformed & Thinking Council The Community Builder Bringing The Citizen Into The Conversation Using Communication Theory Your Council Building a Community Councillors Digital Connectors Context Content Citizen Council
  23. 23. Identify Your Connectors Sports Religious Political Education Music 1. Connector/Reach 2. Connector/Reach 3. Connector/Reach 4. Connector/Reach 5. Connector/Reach Totals Grand Total 15 Minutes to Find Your Connectors
  24. 24. CouncilCouncilers AgenciesCitizens Transformation of Community Planning Community Connect Strategy CampaignsAnalysis
  25. 25. CouncilCouncilers AgenciesCitizens Transformation of Community Planning Community Connect Strategy CampaignsAnalysis
  26. 26. CouncilCouncilers AgenciesCitizens Transformation of Community Planning Community Connect Strategy CampaignsAnalysis Context Citizen Council Councillor Super Connectors Connectors Mavins Salesmen ContentEngagement
  27. 27. CouncilCouncilers AgenciesCitizens Transformation of Community Planning Community Connect Strategy CampaignsAnalysis
  28. 28. CouncilCouncilers AgenciesCitizens Transformation of Community Planning Community Connect Strategy CampaignsAnalysis
  29. 29. Strategy Corporate Plan Health Economy Social E Obesity Men’s Health Mental Health Ageing Population
  30. 30. Strategy Corporate Plan Health Economy Social E Obesity Men’s Health Mental Health Ageing Population
  31. 31. Strategy Council Purpose Validated Outcome Councillors Who Desired Outcome Message Map Citizens Target Context Tasks Agencies Responsible Consulted Informed Strategic Tasks To-Do List Men’s Health Get citizens to on-board 200 To test if we can create campaigns, find connectors and be engaging with citizens Swimmers >> Sport >> Wider Community
  32. 32. CouncilCouncilers AgenciesCitizens Transformation of Community Planning Community Connect Strategy CampaignsAnalysis
  33. 33. CouncilCouncilers AgenciesCitizens Transformation of Community Planning Community Connect Strategy CampaignsAnalysis
  34. 34. Community Planning Campaigns
  35. 35. CouncilCouncilers AgenciesCitizens Transformation of Community Planning Community Connect Strategy CampaignsAnalysis
  36. 36. CouncilCouncilers AgenciesCitizens Transformation of Community Planning Connect Strategy CampaignsAnalysis Community
  37. 37. Campaigns Value Proposition 1.Empathy with Pains 2.Vision of Pain Relievers 3.Additional council Gain Creators 4.Which result in citizen Gains 5.That enable completion of Tasks Male Health
  38. 38. Campaigns Pains (context) Pain Relievers Gain Creators Male Health Pleasures Message Map TasksOutcomes CitizenCouncil Value Proposition Canvas
  39. 39. Campaigns 15 Second Message Map Male Health Their Pain Our Planed Pain Reliever Our Gain Creators Their Gain Their Jobs Done
  40. 40. Campaigns Digital Assets & Onboarding Male Health Digital Survey Strategic Tasks To-Do List
  41. 41. CouncilCouncilers AgenciesCitizens Transformation of Community Planning Connect Strategy CampaignsAnalysis Community
  42. 42. CouncilCouncilers AgenciesCitizens Transformation of Community Planning Community Connect Strategy CampaignsAnalysis
  43. 43. Community Planning Engagement & Analysis
  44. 44. The Changing Relationship With Community Awareness Onboard Engagement Leadership Ambassadors Community
  45. 45. Community
  46. 46. Community Question asked • 12m Getting Ards & North Down men moving to reduce diabetes Help clean tow path The creation of a tech hub Leisure centre upgrades or community formed exercise classes supported by the council? Community recycling Planning permission misconceptions Ards centre regeneration Parking in town centre New roundabout @ Main St What exhibition would benefit the area most? Question asked • 12mHealth Top Citizen Contributors Top Councillor Contributors <more> Question asked • 1d Question asked • 1w Patrick McGuinness Joseph Lennon Gareth McKeown Jim Jackson Mary Stokes | DUP Jim Plant | SF Tom Goodfellow| Indy <follow> <follow> <follow> <follow> <follow> <follow> Jim Plant | SFEnvironment Claire Celea | Top Citizen Contributor June 2015 We’d like a cleaner towpath free from dog mess and litter. The Council spends over £63,000 p.y. in upkeep. How could the public work with Council to reduce this cost and create a cleaner… <more> “I’d be all in favour of becoming a member of a citizen lead cleaning project. If the council provided signs, extra bins and collects the rubbish I know a few friends that would walk that path every week. If it get’s enough upvotes, I’d work with the council to lead a project…” <more> Economy Clare Jackson John Briggs The Council is considering inviting inspirational speakers to help Can the Ards FC create an over 40s team? We need 15… <more>
  47. 47. Community Question asked • 12m Getting Ards & North Down men moving to reduce diabetes Help clean tow path The creation of a tech hub Leisure centre upgrades or community formed exercise classes supported by the council? Community recycling Planning permission misconceptions Ards centre regeneration Parking in town centre New roundabout @ Main St What exhibition would benefit the area most? Question asked • 12mHealth Top Citizen Contributors Top Councillor Contributors <more> Question asked • 1d Question asked • 1w Patrick McGuinness Joseph Lennon Gareth McKeown Jim Jackson Mary Stokes | DUP Jim Plant | SF Tom Goodfellow| Indy <follow> <follow> <follow> <follow> <follow> <follow> Jim Plant | SFEnvironment Claire Celea | Top Citizen Contributor June 2015 We’d like a cleaner towpath free from dog mess and litter. The Council spends over £63,000 p.y. in upkeep. How could the public work with Council to reduce this cost and create a cleaner… <more> “I’d be all in favour of becoming a member of a citizen lead cleaning project. If the council provided signs, extra bins and collects the rubbish I know a few friends that would walk that path every week. If it get’s enough upvotes, I’d work with the council to lead a project…” <more> Economy Clare Jackson John Briggs The Council is considering inviting inspirational speakers to help Can the Ards FC create an over 40s team? We need 15… <more>
  48. 48. Community Question asked • 12m Getting Ards & North Down men moving to reduce diabetes Help clean tow path The creation of a tech hub Leisure centre upgrades or community formed exercise classes supported by the council? Community recycling Planning permission misconceptions Ards centre regeneration Parking in town centre New roundabout @ Main St What exhibition would benefit the area most? Question asked • 12mHealth Top Citizen Contributors Top Councillor Contributors <more> Question asked • 1d Question asked • 1w Patrick McGuinness Joseph Lennon Gareth McKeown Jim Jackson Mary Stokes | DUP Jim Plant | SF Tom Goodfellow| Indy <follow> <follow> <follow> <follow> <follow> <follow> Jim Plant | SFEnvironment Claire Celea | Top Citizen Contributor June 2015 We’d like a cleaner towpath free from dog mess and litter. The Council spends over £63,000 p.y. in upkeep. How could the public work with Council to reduce this cost and create a cleaner… <more> “I’d be all in favour of becoming a member of a citizen lead cleaning project. If the council provided signs, extra bins and collects the rubbish I know a few friends that would walk that path every week. If it get’s enough upvotes, I’d work with the council to lead a project…” <more> Economy Clare Jackson John Briggs The Council is considering inviting inspirational speakers to help Can the Ards FC create an over 40s team? We need 15… <more>
  49. 49. Community Question asked • 12m Getting Ards & North Down men moving to reduce diabetes Help clean tow path The creation of a tech hub Leisure centre upgrades or community formed exercise classes supported by the council? Community recycling Planning permission misconceptions Ards centre regeneration Parking in town centre New roundabout @ Main St What exhibition would benefit the area most? Question asked • 12mHealth Top Citizen Contributors Top Councillor Contributors <more> Question asked • 1d Question asked • 1w Patrick McGuinness Joseph Lennon Gareth McKeown Jim Jackson Mary Stokes | DUP Jim Plant | SF Tom Goodfellow| Indy <follow> <follow> <follow> <follow> <follow> <follow> Jim Plant | SFEnvironment Claire Celea | Top Citizen Contributor June 2015 We’d like a cleaner towpath free from dog mess and litter. The Council spends over £63,000 p.y. in upkeep. How could the public work with Council to reduce this cost and create a cleaner… <more> “I’d be all in favour of becoming a member of a citizen lead cleaning project. If the council provided signs, extra bins and collects the rubbish I know a few friends that would walk that path every week. If it get’s enough upvotes, I’d work with the council to lead a project…” <more> Economy Clare Jackson John Briggs The Council is considering inviting inspirational speakers to help Can the Ards FC create an over 40s team? We need 15… <more>
  50. 50. Community
  51. 51. CouncilCouncilers AgenciesCitizens Transformation of Community Planning Community Connect Strategy CampaignsAnalysis
  52. 52. CouncilCouncilers AgenciesCitizens Transformation of Community Planning Community Connect Strategy CampaignsAnalysis
  53. 53. Analysis
  54. 54. 1397 22 104 11 7 Day Citizen Participation 7 Day Councillor Participation 7 Day Council Participation 7 Day Agency Participation View More View More View More View More New Participants Citizen Councillor Council Agencies 6430 28 45 16 Analysis
  55. 55. Analysis
  56. 56. Analysis
  57. 57. CouncilCouncilers AgenciesCitizens Transformation of Community Planning Community Connect Strategy CampaignsAnalysis
  58. 58. CouncilCouncilers AgenciesCitizens Transformation of Community Planning Community Connect Strategy CampaignsAnalysis Build Plan Create Deliver & Reward
  59. 59. Niall McKeown, John Briggs & Eleanor Gill Digital Transformation Experts Digitally Transforming Community Planning
  60. 60. Analysis 1397 22 104 11 7 Day Citizen Participation 7 Day Councillor Participation 7 Day Council Participation 7 Day Agency Participation View More View More View More View More New Participants Citizen Councillor Council Agencies 6430 28 45 16

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