Polly Cook, senior digital project manager, Macmillan Cancer Support Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do. www.charitycomms.org.uk

2. Room to fail – encouraging
innovation
The story of Macmillan’s Team Up
Polly Cook
Senior Digital Project Manager
21 May 2015

7. Source: PwC

10. “You can’t localise without a local. You need a physical
presence. You need to have a community to grow and care
for”
– Joe Gebbia, Airbnb founder

13. steps to building trust online
1. Verification
2. Connection
3. Interests and values
4. Ratings and reviews
Trust

28. Trust

30. 1.Spotting opportunities
2. Learning from tech start ups
3.Co-locating
4.Being truly Agile
5.Cross functional teams
6.Iterating fast but having the time and space
to do so
7.Working with pioneering technologies
8.Transitioning a product

33. Visit the CharityComms website to
view slides from past events, see what
events we have coming up and to
check out what else we do.
www.charitycomms.org.uk

34. Digital
transformation
Conference
21 May 2015
London
#charitydigital
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