The slide deck we used to raise half a million dollars
 

The slide deck we used to raise half a million dollars

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This is the pitchdeck we used to raise half a million dollars from Angel investors. More here:

This is the pitchdeck we used to raise half a million dollars from Angel investors. More here:
http://onstartups.com/tabid/3339/bid/98034/The-Pitch-Deck-We-Used-To-Raise-500-000-For-Our-Startup.aspx

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  • If you liked this, you'll love BillionairesBrain.com..
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  • Great deck? Well — I dunno. Layout: lousy. Imagery: amateurish. Granted I'm an outsider in this world — but shouldn't this convey some implicit understanding of what the point is?
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The slide deck we used to raise half a million dollars The slide deck we used to raise half a million dollars Presentation Transcript

  • “the amount a user sharestoday is twice the amountthey shared a year ago”- Zuckerberg’s Law“it won’t be long before Social Media Marketing willsurpass SEO” - DonanzaSocial, the mostimportant trend
  • How do you use socialto drive traffic?
  • Queue your updates
  • Traction• 800 Paying Users• $150,000 annual revenue run rate• 97% margins• 55,000 users, growing 40% per month• 1.5 million updates Buffered
  • Milestones- Launched web appJanuary 2011- 55,000 users ($150K revenue)October 2011- Launch the APIOctober 2011- Integrated in 50 appsDecember 2011- 100,000 users ($288K revenue)January 2012- 1 million users ($3.6M revenue)January 2013
  • Business Model• Freemium model with consistent 2% conversionfrom Free to Paid plans• 5% churn equates to a LTV of $240 and allows usto pay up to $5 to acquire a free user• At 1M users, our projected revenue is $3.6M
  • Social MediaLandscape• Of 200M daily Tweets, 55% contain links• 4 billion items shared on Facebook per day• Zuckerberg’s Law shows exponential growth ofsharing• Traffic through social is soon to surpass trafficfrom search
  • The effect of Buffering“Buffer Finds Tweet SchedulingCan Increase Clicks by 200%”
  • A sharing standard- 6 integrations so far- in talks with Reeder,Pocket and Feedly- We plan to becomethe default sharingstandard in any app
  • Competition• Dashboards: Hootsuite, CoTweet, TweetDeck,Seesmic• Intelligent sharing: CrowdBooster, SocialFlow,Timely, Buffer• Publishers: Shareaholic, AddThis, yoono, Buffer• Scheduling apps: SocialOomph, Twaitter,LaterBro, Twuffer• Our differentiation: a platform approachCompetitiveLandscape
  • TeamJoel GascoigneCo-Founder, took the idea to revenue in 7 weeks, Masters in CSLeo WidrichCo-Founder, marketeer, took Buffer from 200 to 55,000 usersAdvisorsGuy KawasakiFormer Chief Evangelist of Apple. Co-Founder of Alltop. Author of ten booksHiten ShahCEO / Co-Founder of KISSmetrics.Previously started CrazyEgg & ACSPrevious Investors
  • founders@bufferapp.com