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The slide deck we used to raise half a million dollars

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This is the pitchdeck we used to raise half a million dollars from Angel investors. More here: …

This is the pitchdeck we used to raise half a million dollars from Angel investors. More here:
http://onstartups.com/tabid/3339/bid/98034/The-Pitch-Deck-We-Used-To-Raise-500-000-For-Our-Startup.aspx

Published in: Technology, Business
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  • @AAron EvaNS haha do you have any idea of buffers current numbers? Better check it out...
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  • Classic case of stupid VCs. They have no idea what social media is -- and that scheduled tweets is a trivial task. And they can't even do the math to see that 200 customers does not equal $1.5 million. Everyone has phenomenal growth when they go from 1 user to 2 (100% growth per day !) but they don't have a business model or sustainability. But hey, great deck, and cool trick using green to show "projected" (e.g. wished for) numbers mixed with black (real) numbers.
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  • With those figures I guess they would rise 500K for 1% of the company today...
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  • Great usage of Milestones and Team slide
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  • I Got The Full File, I Just Wanna Share to You Guyszz.. It's Working You Can The Download The Full File + Instructions Here : http://gg.gg/setupexe
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Transcript

  • 1. “the amount a user sharestoday is twice the amountthey shared a year ago”- Zuckerberg’s Law“it won’t be long before Social Media Marketing willsurpass SEO” - DonanzaSocial, the mostimportant trend
  • 2. How do you use socialto drive traffic?
  • 3. Queue your updates
  • 4. Traction• 800 Paying Users• $150,000 annual revenue run rate• 97% margins• 55,000 users, growing 40% per month• 1.5 million updates Buffered
  • 5. Milestones- Launched web appJanuary 2011- 55,000 users ($150K revenue)October 2011- Launch the APIOctober 2011- Integrated in 50 appsDecember 2011- 100,000 users ($288K revenue)January 2012- 1 million users ($3.6M revenue)January 2013
  • 6. Business Model• Freemium model with consistent 2% conversionfrom Free to Paid plans• 5% churn equates to a LTV of $240 and allows usto pay up to $5 to acquire a free user• At 1M users, our projected revenue is $3.6M
  • 7. Social MediaLandscape• Of 200M daily Tweets, 55% contain links• 4 billion items shared on Facebook per day• Zuckerberg’s Law shows exponential growth ofsharing• Traffic through social is soon to surpass trafficfrom search
  • 8. The effect of Buffering“Buffer Finds Tweet SchedulingCan Increase Clicks by 200%”
  • 9. A sharing standard- 6 integrations so far- in talks with Reeder,Pocket and Feedly- We plan to becomethe default sharingstandard in any app
  • 10. Competition• Dashboards: Hootsuite, CoTweet, TweetDeck,Seesmic• Intelligent sharing: CrowdBooster, SocialFlow,Timely, Buffer• Publishers: Shareaholic, AddThis, yoono, Buffer• Scheduling apps: SocialOomph, Twaitter,LaterBro, Twuffer• Our differentiation: a platform approachCompetitiveLandscape
  • 11. TeamJoel GascoigneCo-Founder, took the idea to revenue in 7 weeks, Masters in CSLeo WidrichCo-Founder, marketeer, took Buffer from 200 to 55,000 usersAdvisorsGuy KawasakiFormer Chief Evangelist of Apple. Co-Founder of Alltop. Author of ten booksHiten ShahCEO / Co-Founder of KISSmetrics.Previously started CrazyEgg & ACSPrevious Investors
  • 12. founders@bufferapp.com

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