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Automating Account Maintenance

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Automation in social media can be very risky, but also very rewarding. The key is to knowing what to automate and how far to go with your automation.

Automation in social media can be very risky, but also very rewarding. The key is to knowing what to automate and how far to go with your automation.

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  • 1. Automating Account Maintenance www.kairaymedia.com
  • 2. The Social Challenges• Managing 1 account is easy• Managing 5, 10, or more = Not so easy• Content Marketing requires many accounts, with activity• Automating submissions, comments, and the promotion = low quality www.kairaymedia.com
  • 3. The Automation Experience• Examples• The Good, The Bad www.kairaymedia.com
  • 4. Digg: First Hard Lesson• What is Digg?• How it worked• Greasemonkey script to vote for friends = bannings all around www.kairaymedia.com
  • 5. Digg: What We Learned• Automation needed to be more subtle and natural • Sleep • Vote sporadically • Limit activities • Randomize EVERYTHING • FAIL more than WIN• DiggBot www.kairaymedia.com
  • 6. Digg: Massive Success• 5 top 100 accounts, 3 alpha testers• Well over 5000 FPs during height of Digg www.kairaymedia.com
  • 7. Twitter• TweetAdder (Greasemonkey)• RSS Posting www.kairaymedia.com
  • 8. Twitter: @weirdnews www.kairaymedia.com
  • 9. Twitter: @weirdnews• 70% Celebrity Following• 29% Power Users• Followed by many influencers such as: • @aplusk – Ashton Kutcher (692 following) • @goodhealth – Health Magazine (1,180 following) • @tmz – TMZ (750 following) • @anncurry – Ann Curry (838 following) • @joerogan – Joe Rogan (1,675 following) • @menshealthmag - Men’s Health Magazine (550 following) • @bigboi – Big Boi from Outkast (1,659 following) • @rosemcgowan – Rose McGowan (184 following) • @kellyslater – Kelly Slater (791 following) • @funnordie, @richardbranson, @twj, @newscientist, etc etc etc www.kairaymedia.com
  • 10. Twitter: Successes www.kairaymedia.com
  • 11. Twitter Bans and Issues• Banned from search• @apnews issues• @kirtsy issues www.kairaymedia.com
  • 12. Pinterest• Add / Remove Users• Adding people to boards• Can change account and board names• Can bypass account penalties www.kairaymedia.com
  • 13. Network Statistics• Network important, often limited• Good friends, Bad friends• Friends you didn’t know you had www.kairaymedia.com
  • 14. Automation Advice• Automate account maintenance• Don’t over-automate• Know site limits• Know site normal levels so you blend in• Tumblr automation is really tough• Facebook automation can actually hurt you• Be super careful with automating Google+ www.kairaymedia.com
  • 15. Connect With Me… Facebook.com/kairaymedia Facebook.com/brentcsutora s Gplus.to/kairaywww.kairaymedia.com Gplus.to/brent @kairaymedia @brentcsutoras www.kairaymedia.com