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Biddable World: Why social and why now? - Laura Crimmons
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Biddable World: Why social and why now? - Laura Crimmons

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This presentation covers the benefits of social media advertising over traditional PPC and the latest developments in social media advertising that make now the right time to be taking it seriously.

This presentation covers the benefits of social media advertising over traditional PPC and the latest developments in social media advertising that make now the right time to be taking it seriously.

Published in: Marketing

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  • 1. @lauracrimmons#biddableworld Why Social and why now?
  • 2. @lauracrimmons#biddableworld
  • 3. @lauracrimmons#biddableworld Source: Adobe Digital Distress 2013
  • 4. @lauracrimmons#biddableworld Source
  • 5. @lauracrimmons#biddableworld On average, 33% of people say that the number of social shares on a product is likely to influence their purchase decision
  • 6. @lauracrimmons#biddableworld Facebook is the third most popular internet property Source
  • 7. @lauracrimmons#biddableworld Source …and comes second for amount of time spent
  • 8. @lauracrimmons#biddableworld Source
  • 9. @lauracrimmons#biddableworld Source Twitter Ads have been one-third the cost of other paid channels we use. -Cameron Uganec, Hootsuite
  • 10. @lauracrimmons#biddableworld StumbleUpon: Get rewarded for good paid content with free organic stumbles
  • 11. @lauracrimmons#biddableworld
  • 12. @lauracrimmons#biddableworld Twitter: Only pay for the action you want
  • 13. @lauracrimmons#biddableworld Objective-based campaigns: •Followers •Website clicks or conversions •Tweet engagement •App installs or engagement •Leads on Twitter (data capture)
  • 14. @lauracrimmons#biddableworld Source Facebook ad revenue showing significant growth
  • 15. @lauracrimmons#biddableworld
  • 16. @lauracrimmons#biddableworld Source
  • 17. @lauracrimmons#biddableworld Facebook benefits Unpublished posts Custom & Lookalike Audiences
  • 18. @lauracrimmons#biddableworld Twitter benefits Custom Audiences Steal competitors’ followers Only pay for actions that meet objectives
  • 19. @lauracrimmons#biddableworld LinkedIn benefits Target by job title, industry etc
  • 20. @lauracrimmons#biddableworld
  • 21. @lauracrimmons#biddableworld Instagram introduces better analytics
  • 22. @lauracrimmons#biddableworld Source
  • 23. @lauracrimmons#biddableworld Facebook launches cross-device reporting
  • 24. @lauracrimmons#biddableworld Source
  • 25. @lauracrimmons#biddableworld Snapchat working on snapchatdiscovery
  • 26. @lauracrimmons#biddableworld Source
  • 27. @lauracrimmons#biddableworld Facebook ad revenue showing significant growth
  • 28. @lauracrimmons#biddableworld Source
  • 29. @lauracrimmons#biddableworld Pinterest testing self-serve ads
  • 30. @lauracrimmons#biddableworld Source
  • 31. @lauracrimmons#biddableworld
  • 32. @lauracrimmons#biddableworld Use social insights and demographic data
  • 33. @lauracrimmons#biddableworld Display can learn from PR/SEO activity
  • 34. @lauracrimmons#biddableworld Retargeting can leverage content marketing
  • 35. @lauracrimmons#biddableworld Thanks! Laura Crimmons Social & PR Manager @lauracrimmons laura.crimmons@branded3.com