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Biddable World: Why social and why now? - Laura Crimmons

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Branded3
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The document discusses the growing importance of social media for marketing. It notes that 33% of people say social shares could influence a purchase decision. It highlights benefits of paid advertising on Facebook, Twitter, LinkedIn and Instagram. These include targeting custom audiences, unpaid organic reach, and paying only for desired actions like followers or clicks. The document also mentions new features from platforms like Facebook's cross-device reporting and Snapchat's planned snapchatdiscovery. It concludes by suggesting social insights can help display ads, retargeting can leverage content marketing, and display can learn from other online marketing activities.

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@lauracrimmons#biddableworld Why Social and why now?
@lauracrimmons#biddableworld
@lauracrimmons#biddableworld Source: Adobe Digital Distress 2013
@lauracrimmons#biddableworld Source
@lauracrimmons#biddableworld On average, 33% of people say that the number of social shares on a product is likely to influence their purchase decision
@lauracrimmons#biddableworld Facebook is the third most popular internet property Source
@lauracrimmons#biddableworld Source …and comes second for amount of time spent
@lauracrimmons#biddableworld Source
@lauracrimmons#biddableworld Source Twitter Ads have been one-third the cost of other paid channels we use. -Cameron Uganec, Hootsuite
@lauracrimmons#biddableworld StumbleUpon: Get rewarded for good paid content with free organic stumbles
@lauracrimmons#biddableworld
@lauracrimmons#biddableworld Twitter: Only pay for the action you want
@lauracrimmons#biddableworld Objective-based campaigns: •Followers •Website clicks or conversions •Tweet engagement •App installs or engagement •Leads on Twitter (data capture)
@lauracrimmons#biddableworld Source Facebook ad revenue showing significant growth
@lauracrimmons#biddableworld
@lauracrimmons#biddableworld Source
@lauracrimmons#biddableworld Facebook benefits Unpublished posts Custom & Lookalike Audiences
@lauracrimmons#biddableworld Twitter benefits Custom Audiences Steal competitors’ followers Only pay for actions that meet objectives
@lauracrimmons#biddableworld LinkedIn benefits Target by job title, industry etc
@lauracrimmons#biddableworld
@lauracrimmons#biddableworld Instagram introduces better analytics
@lauracrimmons#biddableworld Source
@lauracrimmons#biddableworld Facebook launches cross-device reporting
@lauracrimmons#biddableworld Source
@lauracrimmons#biddableworld Snapchat working on snapchatdiscovery
@lauracrimmons#biddableworld Source
@lauracrimmons#biddableworld Facebook ad revenue showing significant growth
@lauracrimmons#biddableworld Source
@lauracrimmons#biddableworld Pinterest testing self-serve ads
@lauracrimmons#biddableworld Source
@lauracrimmons#biddableworld
@lauracrimmons#biddableworld Use social insights and demographic data
@lauracrimmons#biddableworld Display can learn from PR/SEO activity
@lauracrimmons#biddableworld Retargeting can leverage content marketing
@lauracrimmons#biddableworld Thanks! Laura Crimmons Social & PR Manager @lauracrimmons laura.crimmons@branded3.com

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