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@craigcampbell03
Craig
Campbell
1
Hi there! I’m Craig,based in Glasgow, Scotland. I’ve been in the
SEO industry 16 years, starting out as a freelancer in my bedroom
to building up my own digital agency.
Craig Campbell, SEO
Trainer & Consultant
@craigcampbell03
Training and Events
2
BrightonSEO
SMXL Milan
SEMRush
Other Similar Events
The most common mistakes and how to fix them
TECHNICAL SEO
enjoy!
#searchleeds @craigcampbell03
@craigcampbell03
Auditing Tools
SEMRush
4
SEMRush
Website Auditing
PDF Reports
Send to Trello
Using SEMRush
Basic
Audit
simplicity is a multipurpose powerpoint
template. Minimalistic design makes the
customization extremely easy.
simplicity.
enjoy!
@craigcampbell03
Auditing Tools
SEMRush
7
No SSL
67% Crawlability
2246 Errors
2302 Warnings
simplicity template
explore the world of simplicity
simplicity template
explore the world of simplicity
simplicity template
explore the world of simplicity
ExtrasBasic Fixes
Improved on page SEO, image tagging, missing
meta data, internal links, and much more.
Remove any errors and problems which will
allow Google to crawl your website better.
Implement any other fixes that the SEMRush
audit flags up.
Delegate tasks to your team using Trello.
Site Speed
Page load
Time to First Byte
Data & Testing
SEMRush done a test on over
150,000 random websites, desktop
and mobile.
82% Had Issues
82% of these sites had issues, like
Coca Cola in the previous
example.
44% Critical Issues
44% of the sites analysed had at
least one critical issue with the
website.
SEMRush Blog May 8th 2018
Elena Terenteva
Site Speed
Google doesn’t like slow
websites .
Clients also don’t like slow
websites.
Resolve these issues.
@craigcampbell03
Site Speed Tools
14
Free to use and used by many
others in the industry.
GT Metrix
Free and paid versions of
Pingdom are available.
Pingdom
Nice tool, free to use and gives
you plenty of speed tips.
WebPageTest.org
Page Load
Speed
• Videos
• Images
• Javascript
• CSS
Trim Down
Page Size
@craigcampbell03
Tools to use
17
o JSMin ( Javascript )
o YUI Compressor ( also does CSS )
o Closure Compiler
o Gzip/Deflate Compression
o Wordpress Plugins
o Hire a developer?
Your Site
@craigcampbell03
Wordpress
Plugins
18
Wp Fastest
Cache
SMush BJ Lazy
Loadl
Speed
Booster
Pack
Boost Server
Performance
SEMRush’s analysis out of the 150,000
websites was that 43% of the sites had
more than 1 critical issue.
One reason for slow load speed can be a
large HTML page size.
Only 1% of the 43% of websites with
critical issues are due to large HTML
pages.
So the other 42% come from server
issues.
@craigcampbell03
Common Server
Issues
21
Crap Hosting
Cheap crap hosting can cause your website to
load slow, get a dedicated server if you can.
No Browser Caching
No browser caching means your website loads
every single time for each visitor.
25% with no caching
From the study SEMRush done, 25% of those
42% of sites with server issues have no
browser caching.
High Traffic Websites
Websites that are getting high traffic can slow
down if you are on a small website server.
Excessive Plugin Use
Wordpress users overloading websites with
plugins can also cause a problem.
Too Many Redirects
Using too many redirects again is a common
problem.
Personally for any website I own that
generates revenue, I would look at
dedicated hosting. More expensive but for
speed and many other reasons I would
recommend you do the same.
Craig Campbell
Cloudflare
Another tip would be to use Cloudflare or similar CDN,
this can also improve site speed & it has a number of
other benefits too. It helps speed up websites and
security.
@craigcampbell03
Additional Cloudflare
Benefits
24
Http/2 Protocol
Newly introduced HTTP/2 protocol are two
times faster than HTTP/1.1.
Free SSL
This can never be a bad thing getting
something for Free.
Image Optimisation
Polish helps optimise your images for faster
loading speeds.
Load Balancing
Cloudflare serves your website from the
closest server based on the users location.
DDoS Protection
DDoS protection is important, having your
website protected from these attacks is vital.
Security
Protect your website from online threats with
our enterprise-grade Website Application
Firewall (WAF).
TTFB
Time to First Byte?
When someone clicks on your website, the browser
will request Bytes from your server.
TTFB is the amount of time it takes for the browser to
get the first byte from your web server.
simplicity.
simplicity.
simplicity is a multipurpose
powerpoint template.
Advance, clean and
professional. Minimalistic
design makes the
customization extremely easy.
enjoy!
@craigcampbell03
Reasons for slower
TTFB
28
RAM usage
Ram usage can also cause slow
TTFB.
Network Issues
Issues with your network may
cause problems.
Database
Your database setup can also
pose problems in this area.
Lots of traffic
If you have lots of web traffic it
can slow down TTFB
Shared Server
Cheap shared servers can
cause a problem.
@craigcampbell03
Ways to Improve
TTFB
29
Update
Plugins
Keeping plugins and your theme
up to date also helps.
Loading smaller files also helps
improve website speed.
Load Small
FilesWp Fastest Cache or similar
caching plugins will help.
Caching
Examples
Some examples of the
difference some of these
changes make.
we’re a design studio
focused on PowerPoint
templates.
we like to deliver clean and
fresh hand-crafted
presentations
that help to promote your
business. we make them with
great passion. And now we
present the simplicity!
Enjoy!
simplicity.
by smart
we’re a design studio
focused on PowerPoint
templates.
we like to deliver clean and
fresh hand-crafted
presentations
that help to promote your
business. we make them with
great passion. And now we
present the simplicity!
Enjoy!
simplicity.
by smart
craig@craigcampbellseo.co.uk
Twitter: @craigcampbell03
Thank You
#searchleeds @craigcampbell03

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SearchLeeds 2018 - Craig Campbell - How to fix the most common technical SEO issues

  • 1. @craigcampbell03 Craig Campbell 1 Hi there! I’m Craig,based in Glasgow, Scotland. I’ve been in the SEO industry 16 years, starting out as a freelancer in my bedroom to building up my own digital agency. Craig Campbell, SEO Trainer & Consultant
  • 2. @craigcampbell03 Training and Events 2 BrightonSEO SMXL Milan SEMRush Other Similar Events
  • 3. The most common mistakes and how to fix them TECHNICAL SEO enjoy! #searchleeds @craigcampbell03
  • 6. simplicity is a multipurpose powerpoint template. Minimalistic design makes the customization extremely easy. simplicity. enjoy!
  • 7. @craigcampbell03 Auditing Tools SEMRush 7 No SSL 67% Crawlability 2246 Errors 2302 Warnings
  • 8. simplicity template explore the world of simplicity
  • 9. simplicity template explore the world of simplicity
  • 10. simplicity template explore the world of simplicity
  • 11. ExtrasBasic Fixes Improved on page SEO, image tagging, missing meta data, internal links, and much more. Remove any errors and problems which will allow Google to crawl your website better. Implement any other fixes that the SEMRush audit flags up. Delegate tasks to your team using Trello. Site Speed Page load Time to First Byte
  • 12. Data & Testing SEMRush done a test on over 150,000 random websites, desktop and mobile. 82% Had Issues 82% of these sites had issues, like Coca Cola in the previous example. 44% Critical Issues 44% of the sites analysed had at least one critical issue with the website. SEMRush Blog May 8th 2018 Elena Terenteva
  • 13. Site Speed Google doesn’t like slow websites . Clients also don’t like slow websites. Resolve these issues.
  • 14. @craigcampbell03 Site Speed Tools 14 Free to use and used by many others in the industry. GT Metrix Free and paid versions of Pingdom are available. Pingdom Nice tool, free to use and gives you plenty of speed tips. WebPageTest.org
  • 16. • Videos • Images • Javascript • CSS Trim Down Page Size
  • 17. @craigcampbell03 Tools to use 17 o JSMin ( Javascript ) o YUI Compressor ( also does CSS ) o Closure Compiler o Gzip/Deflate Compression o Wordpress Plugins o Hire a developer? Your Site
  • 20. SEMRush’s analysis out of the 150,000 websites was that 43% of the sites had more than 1 critical issue. One reason for slow load speed can be a large HTML page size. Only 1% of the 43% of websites with critical issues are due to large HTML pages. So the other 42% come from server issues.
  • 21. @craigcampbell03 Common Server Issues 21 Crap Hosting Cheap crap hosting can cause your website to load slow, get a dedicated server if you can. No Browser Caching No browser caching means your website loads every single time for each visitor. 25% with no caching From the study SEMRush done, 25% of those 42% of sites with server issues have no browser caching. High Traffic Websites Websites that are getting high traffic can slow down if you are on a small website server. Excessive Plugin Use Wordpress users overloading websites with plugins can also cause a problem. Too Many Redirects Using too many redirects again is a common problem.
  • 22. Personally for any website I own that generates revenue, I would look at dedicated hosting. More expensive but for speed and many other reasons I would recommend you do the same. Craig Campbell
  • 23. Cloudflare Another tip would be to use Cloudflare or similar CDN, this can also improve site speed & it has a number of other benefits too. It helps speed up websites and security.
  • 24. @craigcampbell03 Additional Cloudflare Benefits 24 Http/2 Protocol Newly introduced HTTP/2 protocol are two times faster than HTTP/1.1. Free SSL This can never be a bad thing getting something for Free. Image Optimisation Polish helps optimise your images for faster loading speeds. Load Balancing Cloudflare serves your website from the closest server based on the users location. DDoS Protection DDoS protection is important, having your website protected from these attacks is vital. Security Protect your website from online threats with our enterprise-grade Website Application Firewall (WAF).
  • 25. TTFB Time to First Byte? When someone clicks on your website, the browser will request Bytes from your server. TTFB is the amount of time it takes for the browser to get the first byte from your web server.
  • 27. simplicity. simplicity is a multipurpose powerpoint template. Advance, clean and professional. Minimalistic design makes the customization extremely easy. enjoy!
  • 28. @craigcampbell03 Reasons for slower TTFB 28 RAM usage Ram usage can also cause slow TTFB. Network Issues Issues with your network may cause problems. Database Your database setup can also pose problems in this area. Lots of traffic If you have lots of web traffic it can slow down TTFB Shared Server Cheap shared servers can cause a problem.
  • 29. @craigcampbell03 Ways to Improve TTFB 29 Update Plugins Keeping plugins and your theme up to date also helps. Loading smaller files also helps improve website speed. Load Small FilesWp Fastest Cache or similar caching plugins will help. Caching
  • 30. Examples Some examples of the difference some of these changes make.
  • 31.
  • 32. we’re a design studio focused on PowerPoint templates. we like to deliver clean and fresh hand-crafted presentations that help to promote your business. we make them with great passion. And now we present the simplicity! Enjoy! simplicity. by smart
  • 33. we’re a design studio focused on PowerPoint templates. we like to deliver clean and fresh hand-crafted presentations that help to promote your business. we make them with great passion. And now we present the simplicity! Enjoy! simplicity. by smart