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SearchLeeds 2018 - Oliver Brett - Screaming Frog
The document is a recap of a presentation by Oliver Brett, a senior SEO consultant at Screaming Frog, discussing the importance of user testing in SEO and drawing humorous parallels with 'The Lord of the Rings.' It highlights insights on SEO practices, preferred tools, and user perceptions, emphasizing the need for effective user engagement and continuous improvement in web design. The document also showcases various SEO methodologies, community engagement through social media, and the peculiarities of the SEO community.
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SearchLeeds 2018 - Oliver Brett - Screaming Frog
- 1. Thursday 14th June2018 Hosted By: Search Leeds First Direct Arena Oliver Brett- Senior SEO Consultant Screaming Frog Why SEO Wizards Need User Testing Hobbits
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- 11. “Just a qualityupdate, bro…”
- 12. Why SEOs areweirdos:
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- 19. SEO Is JustLike LOTR
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- 36. How Do WeDefine “Wildly Successful”?
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- 43. Slide in theDMs
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- 64. What does @LordOfTheSERPs tell usabout SEO?
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- 67. Methodology (Retweets x3) +Likes TRUTH No. of Tweets about the thing = (Unless it’s a weird outlier, then get rid.)
- 68. SEO’s Favourite Character 0 2 4 6 8 10 12 14 16 18 AragornSam Théoden Bilbo Gandalf Frodo Arwen Orcs Legolas Gimli Gollum Saruman Boromir Pippin Elrond Interactions Per Tweet
- 69. Would Aragorn bea good SEO? Good at stalking and tracking journalists Thinks their content is king Comes up with stupid plans that rely on Google’s AI Algorithms Can generate bot traffic when all else fails Good at stalking and tracking Thinks he is king Comes up with stupid plans that rely on Frodo Can summon ghost armies when all else fails
- 70. SEO’s Most Loved/HatedThing 0 2 4 6 8 10 12 14 16 18
- 71. SEO’s Favourite Conference SearchLeeds Brighton SEO Pubcon Search Love
- 73. Technical vs Content Preferredtype of SEO Content Technical
- 74. SEO’s Favourite Tool FavouriteTools Screaming Frog Keywords Everywhere SEMRush Moz
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- 80. Ninjas, Growth Hackers,Wizards…
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- 94. Logo goes here Logogoes here
- 95. Logo goes here Logogoes here
- 96. Logo goes here Logogoes here
- 97. Logo goes here Logogoes here
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- 100. Logo goes here Location,email, phone, etc.
- 102. “Y’all need morelinks.”
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- 106. “Feels quite clunkyand amateur compared to a high-street brand.”
- 107. “It doesn’t feelchic.”
- 108. “All this crapat the top is horribly distracting.”
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- 111. Homepage After New Logogoes here Logo goes here
- 112. Category Page Before Logogoes here
- 113. Category Page After NewLogo goes here
- 114. Product Page Before Logogoes here
- 115. Product Page After NewLogo goes here
- 116. Basket Page Before Logogoes here Address/ Contact Details
- 117. Basket Page After NewLogo goes here Address/ Contact Details
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- 119. Site Update inOctober ‘17
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- 123. Out of DateSocial Media Icons
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- 131. Aggressive Calls toAction
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- 138. Length of Forums/Sign Ups
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- 143. Conclusions Screaming Frog’s namedafter a screaming frog User Testing is great Make sure you’ve seen Lord of the Rings before going to New Zealand SEOs are weird because they like Lord of the Rings memes SEO’s favourite SEO tool is Screaming Frog Users have insight we lack from the cognitive bias of being in the industry You can massively boost your conversion rate by following user testing Update your social media icons Please follow my dumb LOTR Twitter account
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