Social Media & Search Marketing.

2. Hannah Lena
Director & Co-Founder Social Media Executive
🙈 ✨

3. 👍

4. ❌

5. 🙈

8. 💀= dead (figuratively)
😭= crying/laughing
🤡/🤠 = iykyk
🙃 = fml
👁️👄👁️ = shock
💅 = just a bit of a slay

9. ✨

11. SPIDERS 2023 Finalists
-Best small agency
-Best in social media

15. What does social search mean?
Why is social search important?
How does social search work?
How to optimise your content for
search

24. It’s not always the highest
viewed or liked videos that show
in searches.
TikTok wants to show the content
that solves a user’s query
TikTok Search Results Page

25. And optimising your social
content for search doesn’t just
mean so it will rank on social
TikToks, Facebook videos &
YouTube shorts are all now
appearing in Google Mobile
Search Results
Google Mobile Results Page

28. Originally appeared on Google:

29. TikTok's 2023 What's
Next Trend report

30. In a poll carried out on
Part Three Digital’s
Instagram, 68% voted
that they prefer using
TikTok for search over
Google.

34. Users want authentic information, from authentic people with authentic experiences &
opinions, who they can connect with

35. TikTok, What’s Next Trend Report, 2023:

36. Social media shows relevant content faster than Google, more on that later…

37. Little to no reading required

39. 👁️👄👁️
🤡

40. 🍸
💃

44. GLIMPSE Google Trends
Chrome Extension
This allows you to find out
what social channel is being
used for discovery for your
chosen keyword

46. “leggings” “glamping” “paris restaurants”

52. Strategic
organic social
media strategy

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73. 💅

88. Type your base
keyword into
Instagram & TikTok
and look at the
suggested keywords
that appear

89. Search these
keywords in TikTok
and look at the ‘others
searched for’ for more
keyword inspo

94. Speak your keyword in first
3secs, using closed captions
Include your keyword in the
text overlay
Include your keyword in your
caption

109. When writing your
alt-text, all you
need to do is write a
concise, descriptive
& relevant sentence
describing what is
in your image.

111. Topics allow you to
add up to 3 key
topics to your Reels.

119. 💅

121. Fancy a chat?
Email hannah@partthreedigital.com