I mostly deal with my clients’ dull Twitter accounts; they have roughly 100-500 followers, but no one has truly been investing in them. This forces me to create scalable methods to reactivate them and I want to share which activities I have found truly effective.

1. Reactivating Twitter Accounts:
Proven Methods and Techniques

2. Twitter? What’s the point?

3. It’s working! Amazing!

4. Twitter is for business!
We can’t ignore it!

5. How can you activate your
dormant Twitter and
expand its effectiveness?

6. 1. Build
your
audience
3. Check
results
2. Establish
effective
engagement
The Wheel of Twitter Success

7. Build an Audience

8. My current audience is small

9. But it’s a relevant audience

10. Build a RELEVANT
audience

11. Getting relevant followers:
• Your subscribers database (leads and
clients)
• Searching for new followers
• Analyzing competitors’ followers

12. How to turn your clients
emails into Followers?

13. Full Contact API

14. Use this simple tool to get the
Twitter Handles:
http://bit.ly/brightonseo_tool

15. Use Listpedia to add Twitter
handles to a list:

16. Pro Tip
Use Twitter API
to speed up the
process!

17. Searching for new Followers with
Buzzsumo:

18. Searching for new Followers with
Followerwonk:

19. Analyzing competitors’ Followers:
• Crowdfire
• Followerwonk
• Buzzsumo
• RivalIQ

20. Pro Tip
Find and copy
only relevant
users!

21. Engage your audience

22. Should I
Tweet about
Boobs or
Cats?
I have no
idea…

23. Here are some options for tweets:
• Industry news
• Posts from tops sites in my niche
• My company products/services
• My company news
• Content where your company/services were
mentioned
• Content on my site
• Content produced by my company, but not on my site
• Content that was generated by your
partners/clients/friends
• Live Tweeting from events

24. How do I find about what I
should tweet in my industry?

25. Analyzing rivals and industry
leaders with Followerwonk:

26. Analyzing rivals and industry
leaders with RivalIQ:

27. Check results

28. Here are my results:

29. Hold on!

30. Do you
remember what
was our final
goal?

31. My goal was to bring traffic
to my blog.

32. Here are my results:

33. 1. Build
your
audience
3. Check
results
2. Establish
effective
engagement
Conclusion

34. Join us at Digital Olympus!
DigitalOlympus.net

35. Thank you!
bit.ly/alex-linkedin
@AlexTachalova
Facebook.com/alexandra.tachalova
alextachalova@gmail.com
Alextachalova.com