OKRs are a goal-setting, strategy execution tool that involves setting ambitious goals that lead to measurable results. The thing is, over the years, OKRs have gotten too complicated - they need to be put on a diet - and that’s where Lean OKRs step in. They are hyper-focused on one single OKR to rule all others. Often, OKRs are not set up for success and thus tossed aside.
There are four (and a half) common reasons why your OKRs aren’t working. Among them, the importance of finding a rhythm for making OKRs part of your way of working, leading teams with trust, and getting the foundation in place so teams aren’t running before they learn how to walk.
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B. den Haak. How to make OKRs Lean Again
1. Making OKRs Lean
Again
Agile Lithuania 2021, December 14th
By Bart den Haak
Founder of Moving the Needle.
Author of Lean OKRs.
2. Objective and Key Results (OKRs)
•40+ year old goal-setting system
•10X growth
•Boomed since 2019
•Innovation and next level growth
However…
3.
4. “[...] there are just goals!”
John Cutler. Product Evangelist & Coach - Amplitude
5. Why is it that organizations are failing to Move the
Needle with OKRs today?
6. Today you are going to learn…
PART 1
A story to illustrate
the road to failing
with OKRs
PART 2
Five things to pay
attention to ensure
success
PART 3
Why it’s time to Make
OKRs lean again
7.
8. PART 1: The Journey
(The road to failing with OKRs…a short fable)
37. Metrics not moving…
Poor check-ins…
Little feedback…
No top down alignment…
No horizontal coordination...
No learning from mistakes…
Zero experimentation…
40. “After all this investment, OKRs have proven to not work.
Yesterday I had a meeting with one of our investors, and he
talked about V2MOM ( Vision, Values, Methods, Obstacles, and
Measures), let’s try that instead! I it’s definitely a better fit or us.”
CEO at
Business Finder Co.
47. Where to be bold?
LTV
Churn
Rate
NPS
CSAT
Match
Speed
App
store
rating
Rule of
40
CXi
MRR
EBIT Revenue
Growth
Onboar
ding
Speed
Magic
No.
CAC
CES
MQL
57. How to make OKR Lean Again?
1. Foundation 2. System 3. Mindset
Mision,
Vision,
Strategy
Measure,
Metrics,
Indicators
Single OKR
Writing
Great OKRs
Empowered
Teams
Behavior
Change
Setting Alignment
Weekly
Check-ins
Kick-Off Review Retrospect
Scientific
Thinking
Obstacles Experiment
Dashboard
Approaching
OKRs
Measuring
Performance
58. How to make OKR Lean Again?
1. Foundation 2. System 3. Mindset
Mision,
Vision,
Strategy
Measure,
Metrics,
Indicators
Single OKR
Writing
Great OKRs
Empowered
Teams
Behavior
Change
Setting Alignment
Weekly
Check-ins
Kick-Off Review Retrospect
Scientific
Thinking
Obstacles Experiment
Dashboard
Approaching
OKRs
Measuring
Performance
59. A lightweight system (for extraordinary results)
Set
Align
Kick-Off
Execute
Review
Start
Strategy
60. Business Finder OKR Q1
Objective: Find new quality business matches faster
KR 1: Increase # of profiles that exchange messages with a new contact within 24h or less
KR 2: Increase average accuracy of business matches from 52 to 85%
KR 3: Increase max time to find 10 new business contacts, matching the profile, from 120 to under 4 hours
Because…
• we want to have statisfied customers that talk about us positively
• satisfied customers stay with us longer
movingtheneedle.com
61. A lightweight system (for extraordinary results)
Set
Align
Kick-Off
Execute
Review
Start
Strategy
62. KR1: Profile completion rate > 95%,
Current: 75%
KR2: Onboarding competion rate > 60%
Current: 52%
Objective: Boost business completion rate of
SMB profiles
The power of weekly check-ins
Obstacles
#1 . How can we find out why customers
don’t complete their profile?
#2. …
Health Metrics
Learning every week
Throughput of critical APIs
Customer are happy
To Try Trying Review