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OKR-Part-I
Introduction: Objective key
responsibilities - What we had missed.
warning!
Goals may cause systemic problems in organizations due to narrowed focus,
unethical behaviour, increased risk taking, decreased cooperation and decreased
motivation.
Use care when applying goals in your organization.
Management by Objectives-
Peter Drucker
Drucker aimed to map out
A principle of management that will give full scope to individual strength and
responsibility and at the same time give common direction of vision and effort,
establish teamwork and harmonize the goals of the individual with the common
weal.
MBOs vs OKRs
MBO
- “What”
- Annual
- Private and Siloed
- Top-down
- Tied to Compensation
- Risk Averse
OKR
- “What” and “How”
- Quarterly or Monthly
- Public and Transparent
- Bottom-up or Sideways (~50%)
- Mostly Divorced from Compensation
- Aggressive and Aspirational
Ideas are easy.
Execution is
everything.
Intel’s OKR
Objective
Demonstrate the 8080’s superior performance as compared to the Motorola
6800.
1. Deliver five benchmarks.
2. Develop a demo.
3. Develop sales training materials for the field force.
4. Call on three customers to prove the material works.
Key Results
Less is more.
“Innovation means
saying no to thousand
things.” - Steve Jobs
Operation Crush
Intel Corporate Objectives
Establish the 8086 as the highest performance 16-bit microprocessor family, as
measured by:
1. Develop and publish five benchmarks shoving superior 8086 family
performance (Application)
2. Repackage the entire 8086 family of products (Marketing)
3. Get the 8MHz part into production (Engineering, Manufacturing)
4. Sample the arithmetic coprocessor no later than june 15 (Engineering)
Key Results
Engineering Department Objectives
Establish the 8086 as the highest performance 16-bit microprocessor family, as
measured by:
1. Develop and publish five benchmarks shoving superior 8086 family
performance (Application)
2. Repackage the entire 8086 family of products (Marketing)
3. Get the 8MHz part into production (Engineering, Manufacturing)
4. Sample the arithmetic coprocessor no later than june 15 (Engineering)
Key Results
Focus and Commitment
Quantity Goal
- Three New features
- $50M in Q1 sales
- Ten Sales Calls
Quality Goal Result
- Fewer than five bugs per
feature in quality assurance
testing
- $10M in Q1 maintenance
contracts
- Two new Orders
- Developers will write cleaner
code.
- Sustained attention by sales
professionals will increase
customer success and
satisfaction rates.
- Lead quality will improve to
meet the new order threshold
requirement.
Effect and
Counter-effect
Weak
- Objective: Win the indy 500
- Key Result: Increase lap speed
- Key Result: Reduce pit stop
time.
Quality Goal Result
- Objective: Win the indy 500
- Key Result: Increase average
lap speed
- Objective: Win the Indy 500.
- Key Result: Increase average
lap speed by 2 percent.
- Key Result: Test at the wind
tunnel ten times.
- Key Result: Reduce average pit
stop time by one second.
- Key Result: Reduce pit stop
errors by 50 percent.
Next: Focus

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OKR part-I

  • 2. warning! Goals may cause systemic problems in organizations due to narrowed focus, unethical behaviour, increased risk taking, decreased cooperation and decreased motivation. Use care when applying goals in your organization.
  • 4. Drucker aimed to map out A principle of management that will give full scope to individual strength and responsibility and at the same time give common direction of vision and effort, establish teamwork and harmonize the goals of the individual with the common weal.
  • 5. MBOs vs OKRs MBO - “What” - Annual - Private and Siloed - Top-down - Tied to Compensation - Risk Averse OKR - “What” and “How” - Quarterly or Monthly - Public and Transparent - Bottom-up or Sideways (~50%) - Mostly Divorced from Compensation - Aggressive and Aspirational
  • 6. Ideas are easy. Execution is everything.
  • 8. Objective Demonstrate the 8080’s superior performance as compared to the Motorola 6800. 1. Deliver five benchmarks. 2. Develop a demo. 3. Develop sales training materials for the field force. 4. Call on three customers to prove the material works. Key Results
  • 9. Less is more. “Innovation means saying no to thousand things.” - Steve Jobs
  • 11. Intel Corporate Objectives Establish the 8086 as the highest performance 16-bit microprocessor family, as measured by: 1. Develop and publish five benchmarks shoving superior 8086 family performance (Application) 2. Repackage the entire 8086 family of products (Marketing) 3. Get the 8MHz part into production (Engineering, Manufacturing) 4. Sample the arithmetic coprocessor no later than june 15 (Engineering) Key Results
  • 12. Engineering Department Objectives Establish the 8086 as the highest performance 16-bit microprocessor family, as measured by: 1. Develop and publish five benchmarks shoving superior 8086 family performance (Application) 2. Repackage the entire 8086 family of products (Marketing) 3. Get the 8MHz part into production (Engineering, Manufacturing) 4. Sample the arithmetic coprocessor no later than june 15 (Engineering) Key Results
  • 14. Quantity Goal - Three New features - $50M in Q1 sales - Ten Sales Calls Quality Goal Result - Fewer than five bugs per feature in quality assurance testing - $10M in Q1 maintenance contracts - Two new Orders - Developers will write cleaner code. - Sustained attention by sales professionals will increase customer success and satisfaction rates. - Lead quality will improve to meet the new order threshold requirement.
  • 16. Weak - Objective: Win the indy 500 - Key Result: Increase lap speed - Key Result: Reduce pit stop time. Quality Goal Result - Objective: Win the indy 500 - Key Result: Increase average lap speed - Objective: Win the Indy 500. - Key Result: Increase average lap speed by 2 percent. - Key Result: Test at the wind tunnel ten times. - Key Result: Reduce average pit stop time by one second. - Key Result: Reduce pit stop errors by 50 percent.