OKR stands for OBJECTIVE KEY RESULT. It is a system originated at Intel (Andy Grove implementing Peter Drucker’s Management by Objective system) and used by several companies such as Google, Zynga, LinkedIn, General Assembly to promote rapid and sustained growth.

1. OKRs
Achieving our most important goals
Vicente Goetten – Aug 2016
@goetten

2. “Many companies get comfortable doing what they have
always done, with a few incremental changes. This kind of
incrementalism leads to irrelevance over time, specially in
technology, because change tends to be revolutionary not
evolutionary”
Eric Shmidt, Jonathan Rosenberg

3. “Don’t tell people how to do things, tell them what you need
done and let them surprise you with their results”
General George Patton

4. 4
What is OKR?

5. 55
What is OKR?
OKR stands for OBJECTIVE KEY RESULT
System originated at Intel (Andy Grove implementing Peter Drucker’s Management by
Objective system) and used by folks at Google, Zynga, LinkedIn, and General
Assembly to promote rapid and sustained growth. O Stands for Objective, KR for
Key Results. Objective is what you want to do, Key Results are how you know if
you have achieved them. OKRs are set annually and/or quarterly and unite the
company behind a vision.
But it all starts with a MISSION!

6. 66
What is OKR?
Mission
“Our mission is to build unrivaled products adding value for our clients, through the
knowledge, creativity, and dedication of our people, leading to superior results to our
shareholders”

7. 77
What is OKR?
Mission
“Open Happiness”
“Ideas worth spreading”
”Organize the world’s information”
“Positively impact one billion people”
“Connect the world through games”
Uniquely yours
Highly aspirational
Neither narrow nor technology specific
Aimed at Heart & Mind
Declared with sincerity & confidence

8. 88
What is OKR?
Objective
The Objective is inspiring and motivates you and your team. It’s a single sentence, it
should be qualitative and inspirational! Use the language of your team! It’s like a mission
statement, only for a shorter period of time.
”You know you have a good objective when you leap out of bed in the morning eager to
make it happen”.
Examples:
- Build a valuable platform for restaurant suppliers to manage orders
- Launch an awesome MVP for our game to iOS
- Cloud a round that lets us kill it next quarter
- Transform Palo Alto’s coupon using habits

9. 99
What is OKR?
Key Result
Key Result (KR) is about how to meaningfully measure progress. The progress is
measured by output not outcome. It helps to make sure your team are always making
progress toward that desired end state. No matter how many other things are on your plate.
Key Results keep the objective Real. You know you have the right KR when you are a
little scared you can’t make them.
Performance Revenue Quality Growth Engagement
• 25k downloads / day
• Revenue of $50k/day
• Invited users invited 2 more to join the app
• Satisfaction score of 8/10

10. 1010
What is OKR?
This week
P1: Finish comps
P1: Debug order flow
P2: Call customer X
P2: Plan team picnic
Your objective
KR: X acquisition 5/10
KR: X Retention 5/10
KR: X Revenue 5/10
Next 4 weeks pipeline
Item 1
Item 2
Item 3
PS: Only big stuff
Health Metrics
Customer sat
Team health
Code health?

11. 1111
Quick guide to implement
OKRs

12. 1212
OKRs – How to implement (A Quick Guide)
Once you have a GOOD mission statement:
• Collect suggestions for objectives (each leader bring suggestions from the teams)
• Define with the leaders 2 objectives for the period (year or quarter). Not more than 2
• Define 3-4 metrics for each one of the objectives (quality, growth, engagement, revenue, performance)
• Make your OKRs PUBLIC for the entire company (everyone needs to know how they can make a
difference)
• Have the teams to break down the OKRs into their own OKRs (traceability)
• Begin the weekly meetings with OKRs (every Monday?)
• Have weekly celebrations about your achievements (every Friday?)
• Define your OKRs once a year or every quarter
• Don’t forget your Health Metrics!

13. If you shoot for the moon, you may not
make it but it’s a hell of a view!
Christina Wodtke – Radical Focus: Achieving your most important goals

14. /totvs
@totvs
blog.totvs.com
company/totvs
TOTVS Labs
@goettenfluig.com