Businesses live and dieby hitting their targets
OKRs(objectives and key results)can help you business toachieve its targets!
OKRs is a method developed byIntel and used by Google
“Google sets impossible bodacious goals…and then achievesthem. The engineering mindset of solving the impossible problemis part of the culture instilled in every group at Google. Toughengineering problems don’t have obvious answers. You need toinvent the solution, not just optimize something that exists. Everyquarter every group at Google sets goals, called OKRs, for thenext 90 days. Most big companies set annual goals like improvingor growing something by x%, and then measure performance oncea year. At Google a year is like a decade. Annual goals aren’t goodenough. Set quarterly goals, set them at impossible levels, andthen figure out how to achieve them. Measure progress everyquarter and reward outstanding achievement.”Don Dodge,http://dondodge.typepad.com/the_next_big_thing
Each quarter, every Googler sets their objectives and key results(OKRs). Every team sets OKRs, every practice group, all the way upto company-level OKRs. And at the conclusion of each quarter,those OKRs are all graded (from 0 to 1.0), for the entire companyto see. Anyone who scores too well is suspected of sandbagging;score too low and you’ll need to have good answers for why youdidn’t deliver. It’s not overstating it to say that the OKR process isone of the critical components of Google’s success.http://startuplab.googleventures.com/workshops/objectives-and-key-results-2012-10-24
The company, department, teamset not just their objectives, butidentify the key results for hittingthose objectives.
Goals are clear and measurable, andthere is alignment