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Mark Runco

Mark Runco

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  • Today’s talk, cover some of those differences with emphasis on complexity and variation.
  • New!
  • 1100 patents! But also, malevolent. Also, persistent.
  • Some key differences between OLD and NEW


  • 1. Creativity: Old theories, new findings Mark Runco, PhD University of Georgia, Athens, USA
  • 2.  Creative studies, scientific but uniquely so ◦ Subject matter varies from culture to culture, era to era, domain to domain, person to person, situation to situationCreativity is no rock
  • 3. Rhodes (1960) Annual Review (2004) Person  Behavioral Process  Cognitive Product  Clinical Place (or press)  Developmental  Educational Persuasion(2000)  Historical Potential (2008)  Social  Organizational  etcPerspectives (old)
  • 4. Hierarchical Framework for the Study of CreativityCreative Potential Creative PerformancePerson Products Personality Traits, Idiosyncrasies, & Inventions, Patents, Publications Characteristics IdeasProcess Persuasion Cognitive Systems Social Individual-Field-Domain Historical InteractionsPress Person X Environment (PxE) Distal State X Trait Evolution Zeitgeist Culture Immediate Places & Environments
  • 5. Product approach Thomas Edison
  • 6. Thomas Edison "Because ideas have to be original only with regard to their adaptation to the problem at hand, I am always extremely interested in how others have used them....I readily absorb ideas from every source, frequently starting where the last person left off." "Genius is one per cent inspiration and ninety-nine per cent perspiration. Accordingly, a genius is often merely a talented person who has done all of his or her homework." (Source: http://www.thomasedison.com/edquote.htm)
  • 7. Ideas as products? Divergent thinking  Fluency, flexibility, originality of ideas  List things that move on wheels  How are a potato and carrot alike?  List uses for a shoe
  • 8. Person approach
  • 9. Process
  • 10. The Creative Process (Wallas, 1926) 1. Preparation 2. Incubation 3. Illumination 4. Verification (Recursion)
  • 11. Associative Theory (Mednick, 1962)Creativity = “remote associates”Creativity Test = RAT Examples from the RAT (American): money:river:blood:: cookies:sixteen:heart:: out:dog:cat:: standard DT (these 2 from Wallach) 1. List all of the things you can think of that are square. 2. List all of the things you can think of that move on wheels
  • 12. Places
  • 13. Places
  • 14. Old Theories Domain specificity  Verbal, Mathematical, Musical, Spatial, Bodily, Inter- and Intrapersonal, Naturalistic
  • 15. Nature & Nurture “Hereditary Genius” Cultural, SES differences Very recently, genetic basis of creativity
  • 16. Split Brain Left (language & logic) and right (simultaneous and holistic) Prefrontal (higher order judgment) and networks