Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Creativity Introduction And Exercises

6,953 views

Published on

Creativity with group discussion exercises

Published in: Business, Technology
  • Dating direct: ❶❶❶ http://bit.ly/2F90ZZC ❶❶❶
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Sex in your area is here: ♥♥♥ http://bit.ly/2F90ZZC ♥♥♥
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Excellent slides on need for Creativity....thanks a million for outstanding sharing
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here

Creativity Introduction And Exercises

  1. 1. FOSTERING CREATIVITY Tudor Rickards
  2. 2. Group Discussion <ul><li>In your teams arrive at an agreed definition of creativity </li></ul>
  3. 3. At the heart of culture lies creation myths …
  4. 4. Creativity invades all walks of life
  5. 5. Creativity has been allied to .. <ul><li>Madness </li></ul><ul><li>Mystery </li></ul><ul><li>Muses </li></ul>
  6. 6. Definitions of creativity <ul><li>Discovery processes leading to new and unexpectedly valuable ideas </li></ul><ul><li>‘ Looking where all have looked, and seeing what no one has seen’ </li></ul>
  7. 7. Theories of creativity <ul><li>Insight theories </li></ul><ul><li>Self-actualization </li></ul><ul><li>Transcendence </li></ul><ul><li>Cognitive reframing </li></ul><ul><li>Darwinism </li></ul><ul><li>Creationism </li></ul>
  8. 8. Theories of creativity
  9. 9. Creativity in business <ul><li>Creative leadership </li></ul><ul><li>Creative strategy </li></ul><ul><li>Design, discovery and innovation </li></ul><ul><li>Problem-solving </li></ul><ul><li>Organizational change and transformation </li></ul><ul><li>Entrepreneurship </li></ul>
  10. 10. Creativity: The big questions <ul><li>How can I become more creative? </li></ul><ul><li>How can my team become more creative? </li></ul><ul><li>How can my organization become more creative? </li></ul><ul><li>How can my society or culture become more creative? </li></ul>
  11. 11. The creative individual <ul><li>The elitist view: Special and gifted people are born creative (The gifted and talented school) </li></ul><ul><li>The developmental view: Everyone has the potential to fulfil their creative potential (Carl Rogers) </li></ul>
  12. 12. The creative team <ul><li>Teamwork is increasingly seen as the organizational structure for focusing and targeting collective creativity </li></ul>
  13. 13. Group Discussion <ul><li>Generate a list of ten people you agree have shown creative abilities </li></ul><ul><li>Select names of three people to share with class </li></ul>
  14. 14. Group Discussion <ul><li>Did your list have more men than women? </li></ul><ul><li>More artists than scientists? </li></ul><ul><li>More ‘famous in the past’ than ‘famous in the present?’ </li></ul><ul><li>Few (or no) business people? </li></ul>
  15. 15. Team development: Tuckman’s model Form Storm Norm Perform
  16. 16. Unanswered questions of Tuckman’s model <ul><li>What if a team never escapes from the ‘storm’ stage? </li></ul><ul><li>What if team performs beyond the norm (beyond targets and expectations?) </li></ul><ul><li>Where does creativity come into teamwork? </li></ul>
  17. 17. Answering the questions <ul><li>Researchers at MBS have studied a modification to Tuckman’s stage model </li></ul><ul><li>It proposes two barriers to creativity which teams must overcome </li></ul><ul><li>Only a minority of teams do so </li></ul>
  18. 18. The Two-barrier model of team development (MBS) Form Storm Unexpectedly good (creative) performance Performance barrier Behavioral barrier Norm and Perform
  19. 19. Spam <ul><li>My blog receives 15% of spam messages each year </li></ul><ul><li>Some are computer-generated fishing; Some are gibberish </li></ul><ul><li>Some are seriously pornographic </li></ul><ul><li>What to do about spam? </li></ul>
  20. 20. Ideas for dealing with Spam <ul><li>1 </li></ul><ul><li>2 </li></ul><ul><li>3 </li></ul><ul><li>4 </li></ul><ul><li>5 </li></ul><ul><li>6 </li></ul><ul><li>7 </li></ul><ul><li>8 </li></ul>
  21. 21. Ideas for dealing with Spam <ul><li>1 </li></ul><ul><li>2 </li></ul><ul><li>3 </li></ul><ul><li>4 </li></ul><ul><li>5 </li></ul><ul><li>6 </li></ul><ul><li>7 </li></ul><ul><li>8 </li></ul>
  22. 22. The creative organization <ul><li>Creative industries, and their organizations have increased in importance </li></ul><ul><li>They are fast-growing economically </li></ul><ul><li>They include architecture; arts & antiques: Design, Performing Arts, Electronic games and media </li></ul>
  23. 23. Discussion <ul><li>Suggest an organization you would like to study for its creativity </li></ul>
  24. 24. The creative organization: Toyota
  25. 25. The creative organization: Haier
  26. 26. The creative organization: WordPress <ul><li>WordPress is a good example of an entrepreneurial and creative organization …supplying an easy-to-use service for bloggers </li></ul><ul><li>Its growth supports ‘infection’ theories of creativity </li></ul>
  27. 27. The creative organization: Ideo <ul><li>IDEO created Apple's first mouse ; Microsoft's second mouse, and the Palm V PDA . Other major clients include Procter & Gamble , PepsiCo , and Eli Lilly </li></ul>
  28. 28. The creative culture <ul><li>Culture has always developed around creative hotspots of artistic and scientific discovery </li></ul><ul><li>Athens, London, Cambridge(s), Silicon Valley, ‘Madchester’ .. </li></ul>
  29. 29. The creative climate and Intrinsic motivation <ul><li>Teresa Amabile proposed a theory of intrinsic motivation. </li></ul><ul><li>A creative climate allows intrinsic motivation to flourish. </li></ul><ul><li>‘ The play’s the thing’ (contrary to economic theories). </li></ul>
  30. 30. Creative Clusters* *Source: Richard Florida
  31. 31. And finally <ul><li>When all else fails .. </li></ul><ul><li>there must be other ways.. </li></ul><ul><li>there might be better ways </li></ul>
  32. 32. To go more deeply <ul><li>Journals </li></ul><ul><li>Creativity Research Journal </li></ul><ul><li>http://www.questia.com/library/jp-creativity-research- </li></ul><ul><li>Creativity and Innovation Management http://www.blackwellpublishing.com/journal.asp?ref=0963-1690&site=1 </li></ul><ul><li>Journal of Creative Behavior http://www.creativeeducationfoundation.org/jcb.shtml </li></ul><ul><li>On Line reference sources http://leaderswedeserve.wordpress.com/ explores creativity and creative leadership </li></ul><ul><li>http://www.buffalostate.edu/creativity/pucciogj.xml?username=pucciogj The international center for studies in creativity </li></ul>

×