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Creativity presentation


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Special Report in ENTREP

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Creativity presentation

  1. 1. Janice A. Saraza, MD MBAH 10B
  2. 2. WHAT IS CREATIVITY? •is best described as a human capacity to regularly solve problems orto fashion products in domain, in a way that is initially novel butultimately acceptable in a culture (Gardner 1989) •Is defined as a process of forming mental elements into newcombinations, which either of specified requirement or are useful(Mednik 1962) •Is the process of bringing something new into being. It is the act ofturning something new and imaginative into reality (Kar 2011)
  3. 3. FOUR ASPECTS OF CREATIVITY •The creative thing or p ro d uc t; that which is creative. •The creative p e rs o n; the person who creates the product. •The creative p ro c e s s ; the steps that the creative personfollowed to create the product. •The creative e nviro nm e nt; the group of people with whomthe creative person was involved during the creative
  4. 4. STAGES OF CREATIVITY (Wallas 1926) During p re p a ra tio n, the person absorbs information. During inc uba tio n, the information settles. During intim a tio n, the persons feels the “solution” is well on its way During illum ina tio n, the solution manifests itself to the person
  5. 5. CREATIVITY AND INNOVATION •Creativity is the capability or act of conceiving something original orunusual.” (IDEAS) •“Innovation is the implementation of something new.” (IDEAS + ACTION) •“Invention is the creation of something that has never been made beforeand is recognized as the product of some unique insight.” Hugh MacLeod said: •“Innovative” is an “external” word. It can be measured. It generally talksabout things that have been tested properly and found to have worked inthe real world. •“
  6. 6. CREATIVITY AND MADNESS •"There was never a genius without a tincture of madness."--Aristotle •Vincent Van Gogh has been cited as a “mad genius” in regard to hisown self-mutilation (i.e., cutting off his own ear) and his art work. •“Myth of the Mad Genius” •Eysenck (1995) proposed that psychoticism caused creativity. •Rawlings, Twomey, Burns, and Morris (1998) found a relationshipbetween creativity, psychoticism, and openness to experience.
  7. 7. •Mihalyi Csikszentmihalyi in his study on CREATIVITY said that “ contrary to the popular image of creative persons, the interviews present a picture of creativity and creative individuals that is upbeat and positive” “ creativity enhances the joyousness of the individual life and those creative individuals who are somber and brooding
  8. 8. CREATIVITY AND INTELLIGENCE •there is a dialectical relationship between creativity andintelligence and wisdom. •Intelligence is necessary for there to be creativity becausenot only is generation of novel ideas necessary but thecritical analysis of novel ideas is also necessary. •To be able to generate novel ideas, there must be somebasic intelligence, but to further analyze those ideas thatare generated, there must be higher intelligence.Sternberg (2001)
  9. 9. CAN CREATIVITY BE ENCHANCED ORTAUGHT? Yes, creativity skills can be learned. Generative research shows that everyone has creative abilities. The more training you have and the more diverse the training, the greater potential for creative output
  10. 10. FUTURE RESEARCHES IN CREATIVITY •Creativity as a function of artificial intelligence •Encouraging creativity in education •Is creativity universal or are there different types of creativity
  11. 11. THANK YOU!!!