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The Idea Hunter: How to Find the   Best Ideas and Make them Happen by Andy Boynton, Bill Fischer and William Bole (Apr,   ...
George Bernard Shaw      “If you have an apple and I have      an apple and we exchange these      apples then you and I w...
“idea-gaps”                                    “A nation that lacks physical                                    objects li...
The Hunt“A search for ideas thats open-ended, ongoing, and alwayspersonal.”T.A. Edison described his searchfor solutions a...
Brilliance not required       “High-value ideas are not       necessarily created... more often       than not, theyre alr...
Brilliance not required       “Almost anyone can hand you an       incredible idea...       Curiosity will take you furthe...
Brilliance not required       “Idea work requires a wide       intellectual bandwidth and a       desire to span distances...
Know your gig                                “If youre an accountant, what                                separates you fr...
Know your gig  I am known for:  1) _________________  2) _________________  3) _________________  By this time next year I...
Warren Buffett   “There’s a whole bunch of things I   don’t know a thing about. I just   stay away from those. I stay   wi...
Know your gig  “The gig usually stays in the back  of your mind, but its always  there.  When fully assimilated, its an  e...
Know your gig  “There are not one but two  products of the work that people  do. The first is the actual thing  we make or...
Be interested                                     “A curious mind is on the lookout                                     fo...
http://web.mit.edu/invent/iow/birdseye.html                                              Dr. Ricardo Sosa (sosa.ricardo@gm...
Repurposing                                    “The full repurposing of an idea:                                    see an...
Be interested                          “Be interested in more than just a                          particular subject matt...
“My brain is open”     “One of the most reliable ways of     coming up with ideas is to make     sure the people around us...
Activity“Ask participants to spend 15minutes talking to at least 4people in the group. Each one isasked to learn something...
Diversifying the Hunt                              “Part of being different is to get                              new ide...
John Stuart Mill    “It is hardly possible to overrate    the value... of placing human    beings in contact with persons ...
http://www.accenture.comDr. Ricardo Sosa (sosa.ricardo@gmail.com)
“Invention is the source of innovation”               “This myth can lure people away               from potentially valua...
Beyond a specialized world         “Stay close to your specialty but         work on developing closer ties to         peo...
Mastering the habit     “People learn by doing... and by     reflecting on what they are     doing.     Training yourself ...
Mastering the habit     “Writing down your thoughts and     observations -and keeping them     in a readily accessible pla...
Mastering the habit     “Prototyping should begin as     early as possible in the process,     not just when its time to s...
Mastering the habit     “Tangibility is the essential     quality of any prototype. Thats     what allows you to start thi...
Mastering the habit     “Creating something that another     person can evaluate is the other     key advantage of tangibi...
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The idea hunter excerpts

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my personal notes from The Idea Hunter book

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The idea hunter excerpts

  1. 1. The Idea Hunter: How to Find the Best Ideas and Make them Happen by Andy Boynton, Bill Fischer and William Bole (Apr, 2011) Jossey-Bass Dr. Ricardo Sosa (sosa.ricardo@gmail.com)
  2. 2. George Bernard Shaw “If you have an apple and I have an apple and we exchange these apples then you and I will still each have one apple. But if you have an idea and I have an idea and we exchange these ideas, then each of us will have two ideas.” Dr. Ricardo Sosa (sosa.ricardo@gmail.com)
  3. 3. “idea-gaps” “A nation that lacks physical objects like factories and roads suffers from an object gap. A nation that lacks the knowledge “Idea gaps and object gaps in used to create value in a modern economic development” PaulRomer, University of California, economy suffers from an idea Berkeley gap.” Dr. Ricardo Sosa (sosa.ricardo@gmail.com)
  4. 4. The Hunt“A search for ideas thats open-ended, ongoing, and alwayspersonal.”T.A. Edison described his searchfor solutions as “the Hunt”. Dr. Ricardo Sosa (sosa.ricardo@gmail.com)
  5. 5. Brilliance not required “High-value ideas are not necessarily created... more often than not, theyre already there, waiting to be spotted and then shaped into an innovation.” Dr. Ricardo Sosa (sosa.ricardo@gmail.com)
  6. 6. Brilliance not required “Almost anyone can hand you an incredible idea... Curiosity will take you further toward your goals than cleverness or even brilliance.” Dr. Ricardo Sosa (sosa.ricardo@gmail.com)
  7. 7. Brilliance not required “Idea work requires a wide intellectual bandwidth and a desire to span distances... the operative assumption should be that ideas are everywhere.” Dr. Ricardo Sosa (sosa.ricardo@gmail.com)
  8. 8. Know your gig “If youre an accountant, what separates you from the rest? What makes you stand out? How would you like to stand out?“What do I want to stand for? Does my work matter? Am I Whats your vision to become the making a difference?” -Tom Peters best?” Dr. Ricardo Sosa (sosa.ricardo@gmail.com)
  9. 9. Know your gig I am known for: 1) _________________ 2) _________________ 3) _________________ By this time next year I plan to be known for: 4) _________________ 5) _________________ Dr. Ricardo Sosa (sosa.ricardo@gmail.com)
  10. 10. Warren Buffett “There’s a whole bunch of things I don’t know a thing about. I just stay away from those. I stay within what I call my circle of competence. Tom Watson [IBM founder] said it best. He said, ‘I’m no genius, but I’m smart in spots, and I stay around those spots.” Dr. Ricardo Sosa (sosa.ricardo@gmail.com)
  11. 11. Know your gig “The gig usually stays in the back of your mind, but its always there. When fully assimilated, its an ever-present preoccupation, a switch that goes on automatically often unconsciously.” Dr. Ricardo Sosa (sosa.ricardo@gmail.com)
  12. 12. Know your gig “There are not one but two products of the work that people do. The first is the actual thing we make or the service we provide or the process we manage. The second product, no less essential is what we learn along the way.” Dr. Ricardo Sosa (sosa.ricardo@gmail.com)
  13. 13. Be interested “A curious mind is on the lookout for surprises. It embraces them and finds a way to learn from them. Such thinking has a leavening“I have no special talents. I am effect on how we look at things... only passionately curious.” - Albert Einstein we are less likely to take something for granted.” Dr. Ricardo Sosa (sosa.ricardo@gmail.com)
  14. 14. http://web.mit.edu/invent/iow/birdseye.html Dr. Ricardo Sosa (sosa.ricardo@gmail.com)
  15. 15. Repurposing “The full repurposing of an idea: see an idea and find a dramatically different purpose“Without lifetime learning, you for it.”people are not going to do very well.” - Charlie Munger Dr. Ricardo Sosa (sosa.ricardo@gmail.com)
  16. 16. Be interested “Be interested in more than just a particular subject matter, or even a host of subject matters. It is hard to go very far with ideas unless you are also deeply interested in other people,“Good artists copy. especially in what they know andGreat artists steal.” - Pablo Picasso in their potential as collaborators.” Dr. Ricardo Sosa (sosa.ricardo@gmail.com)
  17. 17. “My brain is open” “One of the most reliable ways of coming up with ideas is to make sure the people around us are coming up with ideas. Lots of them.” Dr. Ricardo Sosa (sosa.ricardo@gmail.com)
  18. 18. Activity“Ask participants to spend 15minutes talking to at least 4people in the group. Each one isasked to learn something that isvaluable to him/herprofessionally.” Dr. Ricardo Sosa (sosa.ricardo@gmail.com)
  19. 19. Diversifying the Hunt “Part of being different is to get new ideas from a wide mix of sources, not just in all the usual places.“I almost never look to theexisting discipline for new Differences can produce a lively ideas.” - Jack Hughes flow of ideas.” Dr. Ricardo Sosa (sosa.ricardo@gmail.com)
  20. 20. John Stuart Mill “It is hardly possible to overrate the value... of placing human beings in contact with persons dissimilar to themselves, and with modes of thought and action unlike those with which they are familiar.” Dr. Ricardo Sosa (sosa.ricardo@gmail.com)
  21. 21. http://www.accenture.comDr. Ricardo Sosa (sosa.ricardo@gmail.com)
  22. 22. “Invention is the source of innovation” “This myth can lure people away from potentially valuable ideas that already exist, and it can send them off on a maddening search for that elusive goal: pure originality.” Dr. Ricardo Sosa (sosa.ricardo@gmail.com)
  23. 23. Beyond a specialized world “Stay close to your specialty but work on developing closer ties to people outside that area.” Dr. Ricardo Sosa (sosa.ricardo@gmail.com)
  24. 24. Mastering the habit “People learn by doing... and by reflecting on what they are doing. Training yourself to notice things is part of the observational platform.” Dr. Ricardo Sosa (sosa.ricardo@gmail.com)
  25. 25. Mastering the habit “Writing down your thoughts and observations -and keeping them in a readily accessible place- are necessary habits of the Hunt.” Dr. Ricardo Sosa (sosa.ricardo@gmail.com)
  26. 26. Mastering the habit “Prototyping should begin as early as possible in the process, not just when its time to show clients a few carefully crafted versions of whats being developed. Early prototyping and recording begins to set your ideas in motion.” Dr. Ricardo Sosa (sosa.ricardo@gmail.com)
  27. 27. Mastering the habit “Tangibility is the essential quality of any prototype. Thats what allows you to start thinking in practical terms about an idea. Because prototypes can be very rough versions of an idea, you can think more freely and seek to innovate more boldly.” Dr. Ricardo Sosa (sosa.ricardo@gmail.com)
  28. 28. Mastering the habit “Creating something that another person can evaluate is the other key advantage of tangibility. Its the secret to effective and efficient conversations with people who might be able to help develop your idea.” Dr. Ricardo Sosa (sosa.ricardo@gmail.com)

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