Cultural Affordances (3/20/14 IxDA NY)

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Much of the discussion about user experience design is focused on use, but there are additional issues to consider. In particular, issues of meaning. John will present the concept of Cultural Affordances—qualities of objects that help people to understand through the frame of their own past experience—and discuss the ways that we as designers can use cultural affordances to more effectively design for our audience.

Published in: Design

Cultural Affordances (3/20/14 IxDA NY)

  1. 1. Cultural Affordances " @jeanphony" designissocial.com @momentdesign" momentdesign.com
  2. 2. It’s not rocket science. It’s social science – the science of understanding people’s needs and their unique relationship with art, literature, history, music, work, philosophy, community, technology and psychology. The act of design is structuring and creating that balance. — Clement Mok
  3. 3. Examples
  4. 4. Don't get so far ahead of the parade that no one knows you're in it. — John Naisbitt
  5. 5. Designing new products "
  6. 6. The narrative of history informs us that new forms of social organization trail in the wake of new technology. And when disequilibrium between new technology and the prevailing social structure exists then cognitive dissonance ensues." — Educators Point the Way Toward Decentralized, Networked Learning, PBS Media Shift
  7. 7. " " skeuomorph
  8. 8. " " skeuomorph
  9. 9. Skeuomorphs are created because the future is built out of the present — Garnet Hertz
  10. 10. We understood that people had already become comfortable with touching glass, they didn’t need physical buttons, they understood the benefits, so there was an incredible liberty in not having to reference the physical world so literally. — Jony Ive
  11. 11. Skeuomorphs visibly testify to the social or psychological necessity for innovation to be tempered by replication... [they] look to the past and future, simultaneously reinforcing and undermining both… — Katherine Hayles
  12. 12. Skeuomorphs are a type of Cultural Affordance…
  13. 13. Photo: Cadillac
  14. 14. Products play a social role in our lives, whether we are using them or not.
  15. 15. Designers work the scene of technological emergence. They hack the present to create the conditions for the future. — Anne Balsamo
  16. 16. Products play a social role in our lives, whether we are using them or not.
  17. 17. Photo: mnr.onthescene
  18. 18. Photo: Lunar Design
  19. 19. Why should you care? "
  20. 20. Ethnography Some people (they are wrong) say design is about solving problems. Obviously designers do solve problems, but then so do dentists. Design is about cultural invention. — Jack Schulze Photo: flickr/akeg
  21. 21. Bigger, wickeder problems "
  22. 22. Ethnography ethnography  
  23. 23. Ethnography ethnography  
  24. 24. While ethnography often includes a description of the activities and practices of those studied, it is more importantly an attempt to interpret and give meaning to those activities. – Jeanette Blomberg
  25. 25. @epiconference" epiconference.com/2014
  26. 26. Critical Design uses speculative design proposals to challenge narrow assumptions, preconceptions and givens about the role products play in everyday life. It is more of an attitude than anything else, a position rather than a method. – Anthony Dunne & Fiona Raby critical design  
  27. 27. critical design  
  28. 28. Critical Design uses speculative design proposals to challenge narrow assumptions, preconceptions and givens about the role products play in everyday life. It is more of an attitude than anything else, a position rather than a method. — Anthony Dunne
  29. 29. @dcrit" dcrit.sva.edu
  30. 30. The slow development of criticism within design may in fact be related to the very concept of ‘Good Design,’ which traditionally has prioritized rationalism, functionalism, and aesthetics over a deeper recognition of the broader cultural and contextual implications of design. — Design criticism for the 21st century, Core 77
  31. 31. Thank you. " @jeanphony" designissocial.com @momentdesign" momentdesign.com @dcrit" dcrit.sva.edu @epiconference" epiconference.com/2014
  32. 32. I have great admiration for designers for many reasons, but when called upon to defend how they create value for the corporation, they could have said, “Without us, you don’t have access to culture.” — Grant McCracken But they haven’t.

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