Learn how 22squared helped this fast-rising restaurant grow their Facebook fanbase, how they keep fans engaged, and how the company benefits from customer-driven comments and conversations.
Originally presented by 22squared's Brandon Murphy and Buffalo Wild Wings' Paul Freher on Thursday, November 18, 2010, at the WOMMA Summit.
Involving young people in Innovative Educational ICT Initiative.Ramon Bartomeus
Involving young people in Innovative Educational ICT Initiative.
Workshop presented at UN GAID Global Forum Monterrey (Mexico) September 4/2009 by Ramon Bartomeus from Iwith.org Foundation.
Bryan was raised in Apple cross, urban center Australian state. Born to migrator oldsters, he discovered at an extremely early age associate insatiate thirst and curiosity regarding all things around him, sometimes immersing himself in texts, encyclopedias and information in his spare time. It wasn’t until the age of 11 that Bryan took to enterprise and business with an important and fervent approach. Having a father whose was himself a businessman and entrepreneur, he would be conditioned with the following mantra “You are the designer of your own life – notwithstanding it's you'd prefer to vogue, manufacture a blueprint for it, and build it happen”.
Buffalo Wild Wings Franchise http://www.thebestfranchisestoown.com/ How to open a Buffalo Wild Wings Franchise. Step by step guide to opening a Buffalo Wild Wings Franchise. Get your FREE copy Insiders Guide to Franchise Ownership from the link above.
breast cancer surgery benefits India, breast cancer treatment India, low cost breast cancer treatment India, breast cancer treatment benefits India, breast cancer symptoms, breast cancer causes, breast cancer diagnosis, breast cancer types
3 bước xây dựng mô hình & thương hiệu nhượng quyền Việt namPhi Van Nguyen
Đối với doanh nghiệp vừa & nhỏ của Việt nam, việc áp dụng mô hình nhượng quyền là cơ hội lớn để phát triển,không những tại thị trường nội địa mà còn để phát triển vượt biên giới ra khu vực và thế giới. Tuy nhiên, với thực trạng hiện tại của DNVVN tại Việt nam, việc xây dựng mô hình nhượng quyền cần đi theo 3 bước cơ bản để xây dựng nội lực trước khi phát triển.
Trong tương lai, ngành bán lẻ sẽ ra sao? Đâu là những xu hướng mới nhất mà doanh nghiệp bán lẻ cần quan tâm và ứng dụng vào tình hình kinh doanh thực tế?
Involving young people in Innovative Educational ICT Initiative.Ramon Bartomeus
Involving young people in Innovative Educational ICT Initiative.
Workshop presented at UN GAID Global Forum Monterrey (Mexico) September 4/2009 by Ramon Bartomeus from Iwith.org Foundation.
Bryan was raised in Apple cross, urban center Australian state. Born to migrator oldsters, he discovered at an extremely early age associate insatiate thirst and curiosity regarding all things around him, sometimes immersing himself in texts, encyclopedias and information in his spare time. It wasn’t until the age of 11 that Bryan took to enterprise and business with an important and fervent approach. Having a father whose was himself a businessman and entrepreneur, he would be conditioned with the following mantra “You are the designer of your own life – notwithstanding it's you'd prefer to vogue, manufacture a blueprint for it, and build it happen”.
Buffalo Wild Wings Franchise http://www.thebestfranchisestoown.com/ How to open a Buffalo Wild Wings Franchise. Step by step guide to opening a Buffalo Wild Wings Franchise. Get your FREE copy Insiders Guide to Franchise Ownership from the link above.
breast cancer surgery benefits India, breast cancer treatment India, low cost breast cancer treatment India, breast cancer treatment benefits India, breast cancer symptoms, breast cancer causes, breast cancer diagnosis, breast cancer types
3 bước xây dựng mô hình & thương hiệu nhượng quyền Việt namPhi Van Nguyen
Đối với doanh nghiệp vừa & nhỏ của Việt nam, việc áp dụng mô hình nhượng quyền là cơ hội lớn để phát triển,không những tại thị trường nội địa mà còn để phát triển vượt biên giới ra khu vực và thế giới. Tuy nhiên, với thực trạng hiện tại của DNVVN tại Việt nam, việc xây dựng mô hình nhượng quyền cần đi theo 3 bước cơ bản để xây dựng nội lực trước khi phát triển.
Trong tương lai, ngành bán lẻ sẽ ra sao? Đâu là những xu hướng mới nhất mà doanh nghiệp bán lẻ cần quan tâm và ứng dụng vào tình hình kinh doanh thực tế?
Vietnam is one of the country with big beer consumptions in Asia but female are very conservative about drinking alcohols. Through our research we found out the drinking behaviours and mindset among Vietnamese females
Survey about the cooking information source among Vietnamese wives. The tie of the parents are very strong among Vietnamese but the trend of web community or Facebook is on the increase. Let us see our report of their cooking style and information source:
-68% of 20’s and 84% of 30’s cook every day
-30’s are more aggressive on the new recipe but 64% try the new one less than 20% of frequency
-Most rely on Vietnamese food for cooking
-Korean and Thai are the top 2 common international foods to cook
-Parents are the most important information source for cooking
-53% users use smart phone to get cooking info"
Vietnam is known as the country of good diet. On the other hand the number of fast food chains are on the increase especially in HCM and Hanoi. Take a look at our survey to find out Vietnamese behaviors of eating fast food as well as popular chains.
Statistic data as to the number of retail shops in Vietnam. The document covers the number of retails in the respective segment among HCM, Hanoi and others
It is always mentioned that the lifestyle between the south and north of Vietnam is different. This report illustrates the media consumption behavior and creative impression differences between south and north
Free marketing plan sample of a restaurant (becoming a mini-chain), by www.ma...www.marketingPlanMODE.com
Free marketing plan sample by marketing plan now: www.marketingplannow.com.
A plan demonstrating a second point of sale of an experienced restaurant. From one restaurant to a mini-chain in the same city.
marcus Evans data quality conference Paul Ormonde-james key speaker on data quality and solving the applications issues. A practical guide from his time at MBF Australia.
AutoSuccess addresses the specific, researched needs of new car and light truck dealerships by providing entrepreneurial, cutting-edge, solution-based editorials to increase dealership profits and reduce expenses
AutoSuccess, magazine, sales, new, used, selling, salespeople, vehicle, dealer, dealership, leadership, marketing
For similar content visit http://www.autosuccesssocial.com/
Location Based Marketing & Social Media Shane Lennon
A short overview given to some non-profit and small business folks on social media and the use of location based services in marketing to drive foot traffic.
AutoSuccess addresses the specific, researched needs of new car and light truck dealerships by providing entrepreneurial, cutting-edge, solution-based editorials to increase dealership profits and reduce expenses
AutoSuccess, magazine, sales, new, used, selling, salespeople, vehicle, dealer, dealership, leadership, marketing
For similar content visit http://www.autosuccesssocial.com/
Vietnam is one of the country with big beer consumptions in Asia but female are very conservative about drinking alcohols. Through our research we found out the drinking behaviours and mindset among Vietnamese females
Survey about the cooking information source among Vietnamese wives. The tie of the parents are very strong among Vietnamese but the trend of web community or Facebook is on the increase. Let us see our report of their cooking style and information source:
-68% of 20’s and 84% of 30’s cook every day
-30’s are more aggressive on the new recipe but 64% try the new one less than 20% of frequency
-Most rely on Vietnamese food for cooking
-Korean and Thai are the top 2 common international foods to cook
-Parents are the most important information source for cooking
-53% users use smart phone to get cooking info"
Vietnam is known as the country of good diet. On the other hand the number of fast food chains are on the increase especially in HCM and Hanoi. Take a look at our survey to find out Vietnamese behaviors of eating fast food as well as popular chains.
Statistic data as to the number of retail shops in Vietnam. The document covers the number of retails in the respective segment among HCM, Hanoi and others
It is always mentioned that the lifestyle between the south and north of Vietnam is different. This report illustrates the media consumption behavior and creative impression differences between south and north
Free marketing plan sample of a restaurant (becoming a mini-chain), by www.ma...www.marketingPlanMODE.com
Free marketing plan sample by marketing plan now: www.marketingplannow.com.
A plan demonstrating a second point of sale of an experienced restaurant. From one restaurant to a mini-chain in the same city.
marcus Evans data quality conference Paul Ormonde-james key speaker on data quality and solving the applications issues. A practical guide from his time at MBF Australia.
AutoSuccess addresses the specific, researched needs of new car and light truck dealerships by providing entrepreneurial, cutting-edge, solution-based editorials to increase dealership profits and reduce expenses
AutoSuccess, magazine, sales, new, used, selling, salespeople, vehicle, dealer, dealership, leadership, marketing
For similar content visit http://www.autosuccesssocial.com/
Location Based Marketing & Social Media Shane Lennon
A short overview given to some non-profit and small business folks on social media and the use of location based services in marketing to drive foot traffic.
AutoSuccess addresses the specific, researched needs of new car and light truck dealerships by providing entrepreneurial, cutting-edge, solution-based editorials to increase dealership profits and reduce expenses
AutoSuccess, magazine, sales, new, used, selling, salespeople, vehicle, dealer, dealership, leadership, marketing
For similar content visit http://www.autosuccesssocial.com/
The need for e-mail campaigns is a necessity for any companies marketing strategy. It has proven to be the way to reach target markets, create demand, and ultimately drive revenue into a company. With Pinpoint software the method of e-mail marketing is now streamlined into a process with rich content and the ability to measure a campaigns success. With behavioural targeting, Pinpointe can acquire information from prospects which can be used to refine future campaigns. Pinpointe has taken tasks big and small of the e-mail marketing process and automated them through their tool making this job easier for marketers and marketing teams.
Reporting KPI's with Chernoff Faces by Super AnalyticsKalle Heinonen
This document is a series of studies, whitepapers, presentations, instagrams, and other forms of publications in which the Super Analytics team seeks to find new / old smart and even crazy as yet innovative ways to report performance or to visualize data.
This presentation provides a brief overview for how we ensure our clients get more customers. Our approach:
1. Make sure new ideas are based on data. Just because someone has an idea, doesn’t mean it’s a great idea. Do the research.
2. Make sure our client’s marketing materials are cohesive with the same look and message. And we make sure the message is tested as being important to the consumer and unique to our client's brand.
3. Create metrics to measure the effectiveness of our branding, advertising, web design and internet marketing efforts on behalf of our clients. We track results daily, analyze them weekly and review them with our clients monthly.
4. We hire great people. As business owners we are as careful with who we hire as anything else we do.
Platforms for Facebook Contests
in US
in EU
FB Rules of the game – You Must
FB Rules of the game – You Can’t
FB Rules of the game – You Can
examples
DIY or outsource ?
Another year has passed, and that means another look back at our own predictions on the trends that shaped our industry. Take a look at our 2014 report card and our thoughts on what's to come this year in the areas of shopping, media, technology, and consumer trends.
As gender roles and responsibilities evolve, we set out to understand the collaborative effect of couples on household shopping. This report reveals our findings on team shopping and the importance of being a team-friendly brand.
Today, as attention spans decrease and clutter increases, good content is the only way for brands to connect with the right people at the right time. But content marketing is not easy. And it's not luck. In this session at the CTAM Think conference, 22squared's Chris Tuff will explore how content has evolved and share strategies for creating compelling content that engages consumers, compliments traditional channels, and delivers greater value for brands.
- Chris Tuff, SVP, Director of Emerging Media and Partnerships, 22squared (@christuff, @22squared, #CTAMThink)
Trend-watching is a perennial buzzword for brands and retailers, but rarely is its full power harnessed successfully. This presentation for the 14th Annual Shopper Insights in Action conference outlines the "trend commandments" to follow for success in identifying and taking advantage of industry trends.
- Jen Grant, SVP, Director of Brand Planning, 22squared (@jengrsnap1, @22squared, @Shopper360, #Shopper360)
- David Yeend, VP, Planning Director, 22squared (@davidyeend)
Hello friends,
Yes, it’s that time of year again: a time for fruitcake, impassable traffic outside shopping malls, and the frantic search for the perfect gift. It’s also the time of year for that ubiquitous agency output — the trend piece.
I’ve generally found that these ponderous tomes have a shelf life roughly equivalent to the fruitcake mentioned above. After that, they become great paperweights or door-stoppers. Which is a shame, because a lot of time, sweat equity, and research go into developing them.
We often remark that 22squared is a different kind of agency — nimble, independent, collaborative — so it’s only fitting that we think about trends a little differently. We’re driven by a radical idea: that we should hold ourselves accountable for our lofty trend predictions.
Rather than creating a massive trend review and sending it out into the ether, never to be discussed again (until next’s years assignment rolls around), we wanted to revisit predictions we made at the outset of the year and see how close we came to gauging the future.
This is not to pat ourselves on the back if we were dead-on, or shame ourselves if we were dead-wrong, but rather to make sure we’re always building upon our learnings. At the end of the day, we believe trends are organic things: not a static fact at a certain moment in time, but living, evolving, shifting patterns that shape and guide the world we live in. It’s by charting the course of these predictions over time that we can begin to see (and harness) the impact they make on our clients’ businesses, and thus know what to look for in the coming year.
This piece has been a true collaboration, both within the Brand Planning department and across disciplines here at 22squared. We hope you’ll enjoy reading it as much as we enjoyed pulling it together. We also sincerely hope that, as the new year rolls around, you won’t be using this as a door-stopper, but rather referencing it throughout the year to see how we stack up for next year’s trends time capsule.
Happy holidays, and happy reading -
Jen Grant, SVP, Director of Brand Planning, 22squared
Welcome, intruder: The art and science of connecting to consumers22squared
What’s the future of broadcast storytelling? How about online pre-roll? Is a hashtag effective? Why are the wrong metrics being prioritized? Is there a formula to viral success? Should we stop using the word viral all together? 22squared's EVP, Chief Creative Director John Stapleton and SVP, Director of Earned and Emerging Media Chris Tuff will address these topics and provide 10 techniques to improve your content and help you craft a less invasive path to your target consumers.
- John Stapleton, EVP, Chief Creative Director, 22squared (@jstapleton)
- Chris Tuff, SVP, Director of Earned & Emerging Media, 22squared (@christuff)
@22squared
@AMAAtlanta (http://www.ama-atlanta.com)
@AtlantaIMA (https://twitter.com/AtlantaIMA)
#welcomeintruder
How Southeast Toyota Dealers Mastered Local at Scale on Facebook22squared
All retail brands struggle with how to leverage the complex and ever-changing social platforms for local retailers. Using client Southeast Toyota Distributors as a case study, 22squared's Chris Tuff, Southeast Toyota's Julie Tullis and BLiNQ Media's Dave Williams will discuss how brands and marketers can best stay ahead of the evolving social platforms, as well as why they chose Facebook as the foundation for creating true word-of-mouth on behalf of dealers. They will address creative, attribution, ROI, local at scale, how to use paid to scale WOM and share 10 sure-fire techniques for brands to win locally on Facebook.
- Chris Tuff, SVP, Director of Earned & Emerging Media, 22squared (@christuff, @22squared)
- Julie Tullis, Marketing Communications Manager, Southeast Toyota Distributors (@julietullis, @SoutheastToyota)
- Dave Williams, Founder & CEO, BLiNQ Media (@Dave360, @BLiNQMedia)
Breaking through the clutter: Using content, analytics and paid to achieve RO...22squared
The competition for consumer attention between brands is at an all-time high, and social media platforms get more complicated everyday, making it a daunting task for brands and small businesses to understand what it takes to drive awareness, engagement and sales. To achieve true ROI via platforms like Facebook, Twitter, Instagram and Pinterest, you need art and science. 22squared's Chris Tuff will simplify the newest platform technologies and offerings, discuss the nuances of the new marketing analytics, and provide 10 strategies for brands to create compelling content that spans multiple platforms and leverages paid to reach the right audiences, move product and drive true ROI.
- Chris Tuff, SVP, Director of Earned & Emerging Media, 22squared
- @christuff
- @22squared
- #socialfresh
- http://socialfreshconference.com
A search for "Facebook Fatigue” on Google yields 48 million results, and Google Trends shows that the search term has never seen more volume than it did last month. In a February 5 survey of U.S. adults ages 18 and over by the Pew Research Center, 34% of current Facebook users said that the amount of time they spend on Facebook has decreased over the past year, with the number jumping to 42% for those adults ages 18 to 29.
However, with comScroe recently reporting that Facebook is the #1 website in terms of total digital time spent (at 10.8%), with 83% market share of time spent on social networks, are people saying one thing but doing another? How much of a threat are other social networks like Twitter, Tumblr and Pinterest? What about the new sensation, Pheed, which recently rocketed to the #1 position in terms of most downloaded social networking app on Apples’ iTunes charts, are marketers concerned? What have they been experiencing in terms of engagement on Facebook? While Facebook Fatigue has long been a concern (“Why Do We Have Facebook Fatigue” was a popular post by uber blogger Om Malik in July 2007), the question feels more relevant today then ever.
Our speakers each look at Facebook from a different perspective, and they are each awash in data about user opinions and marketer experiences across geographies, demographics, and devices. By looking at trends over time, our speakers will bring additional context to the rapidly evolving Facebook universe, discuss what it means for the future of Facebook and digital marketing, and answer your questions.
Participants:
- Chris Tuff, SVP, Director of Earned and Emerging Media, 22squared (@christuff, @22squared)
- Lee Rainie, Director, Pew Internet & American Life Project and co-author of "Networked" (@lrainie, @pewresearch)
- Rob Leathern, Founder and CEO, Optimal, Inc. (@robleathern, @OptimalSocial)
- Mike Vorhaus, President, Magid Advisors (@mikevorhaus)
- Lou Kerner, Founder and Analyst, The Social Internet Fund (moderator; @loukerner)
Dominating Scale with Facebook Technology to Drive True ROI22squared
Whether it's delivering ad buys that are contextually relevant to specific fans, or the issues with content targeting for specific fans via newsfeed posts, all brands struggle with scale. This becomes increasingly true for retailers that want a local strategy for many individual locations. Using client Southeast Toyota as an example, 22squared's Chris Tuff and Southeast Toyota's Julie Tullis will discuss how brands and marketers can best stay ahead of the ever-changing Facebook marketing environment to deliver true ROI. He will also share 10 sure-fire techniques for harnessing the power of data to take your Facebook marketing to the next level.
- Chris Tuff, SVP, Director of Earned and Emerging Media, 22squared
- Julie Tullis, Marketing Communications Manager, Southeast Toyota Distributors
(From Chris and Julie's AllFacebook Marketing Conference EAST 2012 presentation: http://www.mediabistro.com/allfacebookmarketingconferencenyc/program_day2.asp#d2at945)
Relevancy and Context: The Key to Great Mobile Experiences22squared
While we've been using the term "personal computing" for well over 40 years, the device in your pocket is really the first computer-worthy of the moniker. Consider that the typical smartphone possesses the senses of vision, audition, mechanoreception, equilibrioception, and thermoception; and they’re all backed by information regarding the user's location, friends, schedule, correspondence, etc. Now, top it off with a full-time connection to the Internet. If we define context as the sum total of everything that the user is experiencing at the moment of engagement, then the mobile device has the unique ability to gather contextual information and provide relevant content in ways never before imagined.
(From David's Digital Atlanta 2012 presentation: http://digitalatlanta2012.sched.org/speaker/davidreeves1#.UJrw7GCD2oI)
iPad Giveaways Suck: Taking Facebook contests and sweepstakes to the next level22squared
Jackson Hewitt was caught in a crowded environment, amidst a sea of big-spender competitors like H&R Block, Turbo Tax, and seasonal, local pop-up tax preparers. Jackson Hewitt developed an integrated campaign to drive brand awareness, fuel consumer conversation, and influence a once-a-year purchase decision by leveraging paid, owned and earned communication channels with 1/10th the budget of their national competition.
In this WOMM-U session, you will learn how they achieved this initial success using a delicate balance of paid, owned and earned strategies that truly scaled the WOM created from traditional campaign elements. They'll also share insights for how brands should be approaching contest and sweepstakes, including where to prioritize money spent.
Chris Tuff, SVP/Director of Earned and Emerging Media, 22squared
David Koroghlian, Director of Interactive & Social Media, Jackson Hewitt
Facebook APIs: There's More Under the Hood than Anyone Knows22squared
June 28, 2011, AllFacebook Expo presentation by Chris Tuff, VP/Social Media Director at 22squared (http://www.mediabistro.com/afexpo/program.asp).
Facebook APIs: There's More Under the Hood than Anyone Knows
What’s available through Facebook’s APIs? No one really knows. Many think that the only available statistics lie in Facebook Insights, but since Facebook opened up their Insights API, a treasure trove of data is available to agencies and brands. API dashboards from companies like AllFacebook, Socialbakers and PageLever serve as the new focus groups and using their tools, agencies are able to identify a brands’ active and engaged fanbase and parallel those segments to determine if they’re reaching brands’ target consumer, if they’re targeting these consumers with paid Facebook ads and if not, what adjustments need to be made to their engagement strategy and idea of that brands’ target consumer. This session will also examine the role of social media as it relates to brands as a whole, and explain why there is so much value for brands on Facebook. We’ll go on to discuss confusion around ad APIs and Facebook Connect APIs (what brands can access within consumer profiles), and share what else Facebook tools and insights can bring to both social media marketing and brand positioning.
Social Strategy: Why Does Strategy Get Left Behind?22squared
Don't let tactics wag your brand. It's simple, if you don't know "why" you are doing something... don't do it. Yes mobile apps, Facebook brand pages and Twitter are alluring to say the least. I'm not saying don't, just know why before you do. You can follow David on Twitter @iRollo
A few weeks ago, I had the privilege of attending SXSW Interactive. In a nutshell, SXSWi is where all the geeks converge and talk about everything and anything digital. Surprisingly, me, my iPhone and my Mac laptop fit in well there. Who would've thought?
Anyway, this was my first year to go, so there was definitely a learning curve. There were so many speakers and topics to cover, it was quite overwhelming. But all in all, I had a blast and even learned a thing or two.
So here it goes, the thing or two I learned. Most of the stuff you might already have heard before, but it serves as a good reminder of how we should approach marketing, especially in the digital space. I've also conveniently left out all the things I learned from 5pm on (man, can geeks party).
- Kevin Botfeld, Associate Creative Director and Writer, 22squared
Instructions for Submissions thorugh G- Classroom.pptxJheel Barad
This presentation provides a briefing on how to upload submissions and documents in Google Classroom. It was prepared as part of an orientation for new Sainik School in-service teacher trainees. As a training officer, my goal is to ensure that you are comfortable and proficient with this essential tool for managing assignments and fostering student engagement.
Students, digital devices and success - Andreas Schleicher - 27 May 2024..pptxEduSkills OECD
Andreas Schleicher presents at the OECD webinar ‘Digital devices in schools: detrimental distraction or secret to success?’ on 27 May 2024. The presentation was based on findings from PISA 2022 results and the webinar helped launch the PISA in Focus ‘Managing screen time: How to protect and equip students against distraction’ https://www.oecd-ilibrary.org/education/managing-screen-time_7c225af4-en and the OECD Education Policy Perspective ‘Students, digital devices and success’ can be found here - https://oe.cd/il/5yV
Model Attribute Check Company Auto PropertyCeline George
In Odoo, the multi-company feature allows you to manage multiple companies within a single Odoo database instance. Each company can have its own configurations while still sharing common resources such as products, customers, and suppliers.
How to Create Map Views in the Odoo 17 ERPCeline George
The map views are useful for providing a geographical representation of data. They allow users to visualize and analyze the data in a more intuitive manner.
The Indian economy is classified into different sectors to simplify the analysis and understanding of economic activities. For Class 10, it's essential to grasp the sectors of the Indian economy, understand their characteristics, and recognize their importance. This guide will provide detailed notes on the Sectors of the Indian Economy Class 10, using specific long-tail keywords to enhance comprehension.
For more information, visit-www.vavaclasses.com
We all have good and bad thoughts from time to time and situation to situation. We are bombarded daily with spiraling thoughts(both negative and positive) creating all-consuming feel , making us difficult to manage with associated suffering. Good thoughts are like our Mob Signal (Positive thought) amidst noise(negative thought) in the atmosphere. Negative thoughts like noise outweigh positive thoughts. These thoughts often create unwanted confusion, trouble, stress and frustration in our mind as well as chaos in our physical world. Negative thoughts are also known as “distorted thinking”.
1. How uses
to ignite WOM
with help from
Paul Freher Brandon Murphy
Buffalo Wild Wings 22squared
pfreher@buffalowildwings.com @brmurphy
WOMMA Summit 11.19.10
13. Moles that extend the game...
Awareness Consideration Decision/Use Retention/Loyalty Fan/Join
Website, games and
Buffalo Circle Program
National
Television
Campaign
Program
integration
(Jimmy Kimmel,
ESPN)
Digital campaigns and applications
Advocacy Loop
16. Our Strategy:
Extend the social
experience outside of
the restaurant
17. Be strategic,
1 not just experimental
What role does Facebook play for you in the
context of other communications?
Does it extend your value proposition, or is
it another channel?
With whom are you trying to develop a
relationship?
18. Listen to what they
2 want to talk about
It’s their platform, you’re a guest.
20. Football and Basketball
Teams and rivalries
Wings and beer
Escape from real life
Sauces and flavors
Fandom and competitive spirit
21. Look for Listen
engagement everywhere
insights: you can:
Content type Your Facebook page
Post frequency Their Facebook pages
Time of day Twitter activity
Day of week Other brand’s
Facebook pages
22. 3 Have a goal
and establish some
important benchmarks
http://www.flickr.com/photos/villasams/
23. 1991435
Fan Growth
143298
Aug 09 Aug 10
Increase organic impressions
Increase average feedback rate
Improve active fan ratio
Optimize paid & organic likes
Gain more coupon redemptions
Get more fan-generated content
26. 4
http://www.mayforth.com/talk_to_me/ttm_opener.htm
Have a conversation strategy,
not a marketing strategy or a “CRM strategy.”
It’s more like an ARM strategy (Advocate
Relationship Management).
27. Conversation Math
Word
+ Assets + Time + Topic = Interactions
Count
http://techcrunch.com/2010/04/22/facebook-edgerank/
32. 5 Post like a friend,
not a brand
Today’s a great day to try
some delicious wings
from Buffalo Wild Wings.
Brand Friend
we call it the art of un-copywriting.
40. 7 Good content
helps drive good conversation.
Use engagement assets from websites and
microsites as a means to spark and create
conversation on Facebook.
41. 7 Good content
helps drive good conversation.
Fantasy
Pick ’em
Influencer content
44. 8 Leverage POEM
to drive growth of your fan base.
PAID OWNED EARNED
45. Combine the efficiency of marketplace ads
with the effectiveness of homepage units.
ROS Units Homepage Units
Helps to increase and sustain your
baseline of likes during off-times.
46. 9 De ne Success
Know when you’ve done well.
Before: 1 post
generated an
average of
75-100
comments
After: 1 post
generated an
average of
1,500-3,000
comments
Listen & Learned
Engaged & Activated
49. 10 De ne Value
Know that it’s making a difference.
BWW Facebook fans visit more often and
spend an average of $616 more per year
than our typical customer.
50. 10 De ne Value
Know that it’s making a difference.
Social media tactics generate nearly 2.5
times more offline and online brand
conversations than non-social tactics. They
also yield 4X as many influenced purchases.
Source: Digital Actions and Their Effect on Advocacy, 22squared and Consumer Insights Inc., 2010.
http://www.slideshare.net/brandonmurphy/the-true-value-of-social-media-4267498
51. 1. Be strategic, not just experimental
2. Listen to what they want
3. Have a goal, set some benchmarks
4. Develop a conversation strategy
5. Post like a friend, not like a brand
6. Recognize your fans’ awesomeness
7. Use good content to drive conversation
8. Leverage POEM to grow likes
9. De ne success, know when you did well
10. De ne value, and make a difference