Seed Factory is a boutique agency that believes in an integrated marketing approach using public relations, advertising, social media, digital, and design strategies. They have a talented network of creative professionals who have worked on major campaigns. Seed Factory can provide capabilities across various areas including advertising, public relations, digital marketing, design, and strategy/planning. Previous clients have been pleased with Seed Factory's work, speed, and dedication to client success and growth.

1. —a presentation for—
May 31st, 2012

2. brand affinity lives in the consumer’s mind.
let us help you grow it for sales sake.

3. what is seed factory’s philosophy?
• We truly believe in an integrated approach
• Public relations, advertising, social media, digital and design should
work seamlessly together
• All should be built around a smart strategy
• All should benefit from compelling creative

4. Sounds great,
but what can SEED FActory really produce?
Results.
As a boutique agency, be assured that you’ll get talented and accountable people dedicated to your
business. We have a small staff, but we have a huge network of the most talented people in the
country that we pull in as appropriate.
We have creatives who have worked on Superbowl commercials and written novels; account
planners who have positioned Absolut® Vodka; producers who work with Fortune 100 companies;
directors who have directed movies like Juno and Thank You for Smoking, and Grammy-winning
videos for Johnny Cash.
We also have accolades like coveted PRSA Silver Anvils,
One Show awards, Graphis Advertising Annual inclusions,
an Emmy nomination (yes, those Emmy Awards),
Communication Arts Design and Advertising Annuals,
and we’ve been lauded in Adweek Magazine for
a Top 10 TV Spot of the Year.

5. capabilities
Advertising Public relations Digital design
Strategy Planning Brand Positioning and Messaging Website Development Brochure Collateral
Branding Thought Leadership Email Marketing Sell Sheets
Creative Services Product Launches Banner Ads–Flash creation Product/Service Naming
–Print Influencer Marketing Social Media Strategy, Management, Logo Creation
–TV/Video and Communications Content Monitoring Identity Systems
–Radio Social Media Analytics
–Out-of-Home Brand Style Guides
–Direct Marketing Consumer Education Content, Content, Content Annual Reports
–Guerilla Promotional Campaigns and Events –From Web Videos to Concepting
Apps and Games Photography
Media Planning for B2C and B2B
Trade Show Graphics
Media Buying Guerilla Marketing

6. what others think about seed factory:
We’re so glad to have found Seed Factory. They have done a phenomenal job for us. The speed
and efficiency in which they produced such great work is a testament to how much they care
for their client’s business and success.
—Stacy Gardella, Marketing Manager,
Werner Co. – North America’s #1 Brand in Ladders
The piece is amazing and has changed us overnight. It’s really an awesome job.
Our Board of Directors love what you’ve done.
—Gary Sayers, Marketing Director,
Alliance Theatre
Seed Factory is a pleasure to work with. They have done so much for AHS with the launch of
our Mansell Campus. Outstanding work, outstanding thinking.
—William Shaheen, President,
Atlanta Humane Society

7. CLIENT EXPERIENCE
2012 Seed Factory Clients past client experience

8. some of our work:

10. Brand campaign that established differentiation between Manheim and their competition by clearly defining that they were an auction company created for a
level playing field where both buyers and sellers could find opportunities. The media team had already reserved spread ads, but with this campaign the creative
solution was to run single-page ads talking to “buyers” and “sellers” individually. The ads always ran next to each other. When combined, the ads provided
unique messages to specific audiences, but overall branded Manheim as the auction company that cares about both audiences equally.
Internally and externally the campaign was a huge success.
Every character also had their own video that stood alone, but was also edited into an anthem spot.

15. We produce work that gets noticed. This ad campaign was featured on the cover of Communication Arts Advertising Annual
and in Luerzer’s Archive, an international advertising publication.

17. Image Starting point:

18. final image

19. Day 1
Week 4
Interactive billboard across
the street from the High
Museum of Art makes use of
the admission stickers guests
receive upon entry, and their
propensity to put the stickers
on everything outside the
museum once they leave.

22. TV commercials

23. has your affinity for seed factory grown?

24. thank you
We look forward to doing business together.

25. now let’s talk about

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27. If you choose SEED FActory, what are the next steps?
Phase I — Complete creative brief process for B2C and B2B campaigns
–Phase II will begin only after client sign-off on the brief
Phase II — Creative Development for one or both campaigns
– Agency to present 3 concepts*
* Note that this is not a stage where you will see polished ads. You will see ideas that often use pencil sketches
as place holders for what will become a final image if approved.
– Client to discuss with agency and internally at APCO
Phase III — Client to pick one direction from concepts presented, agency then
refines concept and addresses any client feedback
Phase IIII — Production of ad/s. This includes photography, polishing layouts,
final copy approval and building press-ready files for publication