Uploaded by22squared
Welcome, intruder: The art and science of connecting to consumers
The document discusses the concept of brands being a 'welcome intruder' in consumers' lives, highlighting various strategies for effective branding. It includes key elements for success, such as emotional scaling, content versatility, and engineering virality. The emphasis is on innovative approaches to advertising in digital spaces, especially with the rise of mobile and social media.
Welcome, intruder: The art and science of connecting to consumers
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- 3. squared ©2013 3 WEBELIEVE THAT BRANDS CAN BE A WELCOME INTRUDER INTO SOMEONE’S LIFE.
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- 5. squared ©2013 5 HOWI FEELTOO SKIP! SKIP!
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- 7. squared ©2013 7 HIGHBRANDING LOW BRANDING PAID VIRAL NATURALLYVIRAL WELCOME INTRUDERPRE-ROLL THE INTERNET
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- 10. squared ©2013 10 MOBILEBANNERS ONLINE BANNERS FOLLOWING
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- 13. squared ©2013 13 FORMULASFOR SUCCESS
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- 16. squared ©2013 16 SCALEEMOTION 2
- 17. squared ©2013 17 3CONTENTVERSATILITY
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- 20. squared ©2013 20 ENGINEERVIRALITY 4
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- 29. squared ©2013 29 DESIGNFOR THE MOMENT 9
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