AutoSuccess addresses the specific, researched needs of new car and light truck dealerships by providing entrepreneurial, cutting-edge, solution-based editorials to increase dealership profits and reduce expenses
AutoSuccess, magazine, sales, new, used, selling, salespeople, vehicle, dealer, dealership, leadership, marketing
For similar content visit http://www.autosuccesssocial.com/
AutoSuccess addresses the specific, researched needs of new car and light truck dealerships by providing entrepreneurial, cutting-edge, solution-based editorials to increase dealership profits and reduce expenses
AutoSuccess, magazine, sales, new, used, selling, salespeople, vehicle, dealer, dealership, leadership, marketing
For similar content visit http://www.autosuccesssocial.com/
AutoSuccess addresses the specific, researched needs of new car and light truck dealerships by providing entrepreneurial, cutting-edge, solution-based editorials to increase dealership profits and reduce expenses
AutoSuccess, magazine, sales, new, used, selling, salespeople, vehicle, dealer, dealership, leadership, marketing
For Similar content visit http://www.autosuccesssocial.com/
AutoSuccess addresses the specific, researched needs of new car and light truck dealerships by providing entrepreneurial, cutting-edge, solution-based editorials to increase dealership profits and reduce expenses
AutoSuccess, magazine, sales, new, used, selling, salespeople, vehicle, dealer, dealership, leadership, marketing
For Similar content visit http://www.autosuccesssocial.com/
AutoSuccess addresses the specific, researched needs of new car and light truck dealerships by providing entrepreneurial, cutting-edge, solution-based editorials to increase dealership profits and reduce expenses
AutoSuccess, magazine, sales, new, used, selling, salespeople, vehicle, dealer, dealership, leadership, marketing
For similar content visit http://www.autosuccesssocial.com/
AutoSuccess addresses the specific, researched needs of new car and light truck dealerships by providing entrepreneurial, cutting-edge, solution-based editorials to increase dealership profits and reduce expenses
AutoSuccess, magazine, sales, new, used, selling, salespeople, vehicle, dealer, dealership, leadership, marketing
For Similar content visit http://www.autosuccesssocial.com/
AutoSuccess addresses the specific, researched needs of new car and light truck dealerships by providing entrepreneurial, cutting-edge, solution-based editorials to increase dealership profits and reduce expenses
AutoSuccess, magazine, sales, new, used, selling, salespeople, vehicle, dealer, dealership, leadership, marketing
For similar content visit http://www.autosuccesssocial.com/
AutoSuccess addresses the specific, researched needs of new car and light truck dealerships by providing entrepreneurial, cutting-edge, solution-based editorials to increase dealership profits and reduce expenses
AutoSuccess, magazine, sales, new, used, selling, salespeople, vehicle, dealer, dealership, leadership, marketing
For Similar content visit http://www.autosuccesssocial.com/
AutoSuccess addresses the specific, researched needs of new car and light truck dealerships by providing entrepreneurial, cutting-edge, solution-based editorials to increase dealership profits and reduce expenses
AutoSuccess, magazine, sales, new, used, selling, salespeople, vehicle, dealer, dealership, leadership, marketing
For similar content visit http://www.autosuccesssocial.com/
AutoSuccess addresses the specific, researched needs of new car and light truck dealerships by providing entrepreneurial, cutting-edge, solution-based editorials to increase dealership profits and reduce expenses
AutoSuccess, magazine, sales, new, used, selling, salespeople, vehicle, dealer, dealership, leadership, marketing
For Similar content visit http://www.autosuccesssocial.com/
AutoSuccess addresses the specific, researched needs of new car and light truck dealerships by providing entrepreneurial, cutting-edge, solution-based editorials to increase dealership profits and reduce expenses
AutoSuccess, magazine, sales, new, used, selling, salespeople, vehicle, dealer, dealership, leadership, marketing
For Similar content visit http://www.autosuccesssocial.com/
AutoSuccess addresses the specific, researched needs of new car and light truck dealerships by providing entrepreneurial, cutting-edge, solution-based editorials to increase dealership profits and reduce expenses
AutoSuccess, magazine, sales, new, used, selling, salespeople, vehicle, dealer, dealership, leadership, marketing
For similar content visit http://www.autosuccesssocial.com/
AutoSuccess addresses the specific, researched needs of new car and light truck dealerships by providing entrepreneurial, cutting-edge, solution-based editorials to increase dealership profits and reduce expenses
AutoSuccess, magazine, sales, new, used, selling, salespeople, vehicle, dealer, dealership, leadership, marketing
For Similar content visit http://www.autosuccesssocial.com/
AutoSuccess addresses the specific, researched needs of new car and light truck dealerships by providing entrepreneurial, cutting-edge, solution-based editorials to increase dealership profits and reduce expenses
AutoSuccess, magazine, sales, new, used, selling, salespeople, vehicle, dealer, dealership, leadership, marketing
For similar content visit http://www.autosuccesssocial.com/
AutoSuccess addresses the specific, researched needs of new car and light truck dealerships by providing entrepreneurial, cutting-edge, solution-based editorials to increase dealership profits and reduce expenses
AutoSuccess, magazine, sales, new, used, selling, salespeople, vehicle, dealer, dealership, leadership, marketing
For Similar content visit http://www.autosuccesssocial.com/
The document summarizes the primary holdings of the world's top four agency companies by 2008 worldwide revenue: WPP, Omnicom Group, Interpublic Group of Companies, and Publicis Groupe. It provides details on each company's worldwide and regional revenue, headquarters location, number of employees, and market capitalization. It also lists major agency brands and networks owned by each company.
Ethier Associates Calgary CIO Forum June 509MicheleTaylor
The document discusses analyzing leadership's attitudes toward information technology and holistic optimization. It provides an overview of exercises to evaluate:
1. Leadership's perception of current IT effectiveness versus needed effectiveness.
2. The extent of holistic optimization currently versus desired future optimization across the organization.
3. Leadership's attitudes toward desired amounts of enterprise-wide optimization.
The document then discusses demonstrating business/IT alignment tactically using a matrix approach to map IT projects to immediate business objectives.
Multi-day strategic customer life cycle workshop, focusing on risk, churn, and winback. Features both individual and team case studies, in banking and telecom
AutoSuccess addresses the specific, researched needs of new car and light truck dealerships by providing entrepreneurial, cutting-edge, solution-based editorials to increase dealership profits and reduce expenses
AutoSuccess, magazine, sales, new, used, selling, salespeople, vehicle, dealer, dealership, leadership, marketing
For Similar content visit http://www.autosuccesssocial.com/
marcus Evans data quality conference Paul Ormonde-james key speaker on data quality and solving the applications issues. A practical guide from his time at MBF Australia.
TecDoc Digital launched a three-part direct mail campaign using XMPie software to promote its new capabilities at a trade show. Each personalized postcard featured the recipient's name within a graphic and invited them to a booth for a drawing. 25% of recipients visited the booth, and 10% requested a follow-up call after seeing the variable data capabilities demonstrated. The campaign successfully showcased TecDoc Digital's rebranding and exceeded expectations for driving traffic to their first-time trade show booth.
The report provides an overview of home sales statistics in the Carmel Valley market from September 2009. It shows that new home sales decreased over the prior month, likely due to shrinking inventory, while existing home sales increased. Overall, the real estate market in Carmel Valley appears to be stabilizing after declines in prior months.
The document provides a summary of PR and media coverage generated by Neoteric between September and October 2012 for their products and company. This included coverage of LaCie Dhamaka and Onam schemes in magazines, online articles about EDIMAX dealer schemes, and coverage of the UMAX Scanner 8600 and UMAX 18 UM Portable Speaker in various magazines and websites. Neoteric also received coverage about their HR initiatives and participated in industry stories. They developed communications about events and a new business structure.
This document provides an overview of the Lean Business Model, which was developed based on research of Toyota's operations. The Lean Business Model framework gives organizations a way to create their own Lean business system by focusing on five elements: strategy deployment, value stream management, tools and techniques, people-enabled processes, and extending these practices throughout the extended enterprise/supply chain. The goal is to make lean thinking a way of life and continuously improve processes to maximize customer value and minimize waste.
The document provides an overview of the Lean Business Model, which was developed based on research of Toyota's practices. The model gives organizations a framework for creating their own Lean Business System. It focuses on making Lean Thinking a way of life and identifies the key elements needed for a successful Lean transformation, including strategy deployment, value stream management, tools and techniques, people-enabled processes, and extending Lean thinking throughout the supply chain. The Lean Business Model serves as both a blueprint for creating a Lean system and a basis for assessing an organization's Lean maturity.
This document provides an overview of the Lean Business Model, which was developed based on research of Toyota's operations. The Lean Business Model framework gives organizations a way to create their own Lean Business System. It focuses on making Lean Thinking a way of life to reap benefits. The model includes elements like Strategy Deployment, Value Stream Management, Tools and Techniques, People Enabled Processes, and working within the Extended Enterprise to eliminate waste across organizational boundaries in the supply chain. Using this approach provides a Lean roadmap tailored to each individual organization.
The document provides an overview of the Lean Business Model, which was developed based on research of Toyota's practices. The model gives organizations a framework for creating their own Lean Business System. It focuses on making Lean Thinking a way of life and identifies the key elements needed for a successful Lean transformation, including strategy deployment, value stream management, tools and techniques, people-enabled processes, and extending Lean thinking throughout the supply chain. The Lean Business Model serves as both a blueprint for creating a Lean system and a basis for assessing an organization's Lean maturity.
WPP, Omnicom Group, Publicis Groupe, and Interpublic Group are the world's top four agency companies by 2009 worldwide revenue. WPP is number one with $13.6 billion in worldwide revenue. Omnicom Group is number two with $11.72 billion. Publicis Groupe is number three with $6.29 billion. Interpublic Group is number four with $6.03 billion. The summary provides an overview of the primary holdings and worldwide revenue of each of the top four agency companies.
The document summarizes the primary holdings of the world's top four agency companies by 2009 worldwide revenue:
1) WPP had $13.6 billion in worldwide revenue and holdings include Grey Group and other marketing services agencies.
2) Omnicom Group had $11.72 billion in worldwide revenue and holdings include specialty communications agencies and traditional media advertising.
3) Publicis Groupe had $6.29 billion in worldwide revenue and holdings are led by its media agency Starcom Mediavest Group.
4) Interpublic Group had $6.03 billion in worldwide revenue and holdings include advertising and media agencies such as Lowe & Partners.
The document summarizes the primary holdings of the world's top four agency companies by 2009 worldwide revenue: WPP, Omnicom Group, Publicis Groupe, and Interpublic Group of Companies. It provides details on each company's worldwide and US revenue, headquarters, employees, market capitalization, and their major agency brands and holdings with associated revenue where available. The agencies are grouped by their parent company and discipline (e.g. advertising, PR, digital).
The document summarizes the primary holdings of the world's top four agency companies by 2009 worldwide revenue:
1) WPP had $13.6 billion in worldwide revenue and holdings include Grey Group and other marketing services agencies.
2) Omnicom Group had $11.72 billion in worldwide revenue and holdings include specialty communications agencies and traditional media advertising.
3) Publicis Groupe had $6.29 billion in worldwide revenue and holdings are led by its media agency Starcom Mediavest Group.
4) Interpublic Group had $6.03 billion in worldwide revenue and holdings include advertising and media agencies such as Lowe & Partners.
The document summarizes the primary holdings of the world's top four agency companies by 2009 worldwide revenue:
1) WPP had $13.6 billion in worldwide revenue and holdings include Grey Group and other marketing services agencies.
2) Omnicom Group had $11.72 billion in worldwide revenue and holdings include specialty communications agencies and traditional media advertising.
3) Publicis Groupe had $6.29 billion in worldwide revenue and holdings are led by its media agency Starcom Mediavest Group.
4) Interpublic Group had $6.03 billion in worldwide revenue and holdings include advertising and media agencies such as Lowe & Partners.
When it comes to inventory marketing best practices, Gibson Truck World in Sanford, Florida has so many, we had to omit several from this article to fit this space. With sales topping 1,800 units annually, 65 employees, and $7 million in inventory on 14 acres, Gibson is the largest used truck dealership in the world and ranks No. 18 of independent dealers in the U.S.*
Impressive, to be sure, but what’s more impressive is how they sustain these numbers. The biggest clue lies in the fact that a whopping 60 percent of their sales result from referrals and repeat customers.
This document summarizes key events and vendor booths at the 2005 NADA (National Automobile Dealers Association) conference. It discusses the success several vendors experienced in promoting their products and services to automobile dealers, including BZ Results demonstrating their digital marketing tools, J&L Marketing promoting their growth strategy program, Dealix highlighting online sales workshops, Autobase featuring their CRM software, ProResponse receiving positive feedback from existing clients, and American Auto Exchange introducing new products.
The document summarizes the primary holdings of the world's top four agency companies by 2008 worldwide revenue: WPP, Omnicom Group, Interpublic Group of Companies, and Publicis Groupe. It provides details on each company's worldwide and regional revenue, headquarters location, number of employees, and market capitalization. It also lists major agency brands and networks owned by each company.
Ethier Associates Calgary CIO Forum June 509MicheleTaylor
The document discusses analyzing leadership's attitudes toward information technology and holistic optimization. It provides an overview of exercises to evaluate:
1. Leadership's perception of current IT effectiveness versus needed effectiveness.
2. The extent of holistic optimization currently versus desired future optimization across the organization.
3. Leadership's attitudes toward desired amounts of enterprise-wide optimization.
The document then discusses demonstrating business/IT alignment tactically using a matrix approach to map IT projects to immediate business objectives.
Multi-day strategic customer life cycle workshop, focusing on risk, churn, and winback. Features both individual and team case studies, in banking and telecom
AutoSuccess addresses the specific, researched needs of new car and light truck dealerships by providing entrepreneurial, cutting-edge, solution-based editorials to increase dealership profits and reduce expenses
AutoSuccess, magazine, sales, new, used, selling, salespeople, vehicle, dealer, dealership, leadership, marketing
For Similar content visit http://www.autosuccesssocial.com/
marcus Evans data quality conference Paul Ormonde-james key speaker on data quality and solving the applications issues. A practical guide from his time at MBF Australia.
TecDoc Digital launched a three-part direct mail campaign using XMPie software to promote its new capabilities at a trade show. Each personalized postcard featured the recipient's name within a graphic and invited them to a booth for a drawing. 25% of recipients visited the booth, and 10% requested a follow-up call after seeing the variable data capabilities demonstrated. The campaign successfully showcased TecDoc Digital's rebranding and exceeded expectations for driving traffic to their first-time trade show booth.
The report provides an overview of home sales statistics in the Carmel Valley market from September 2009. It shows that new home sales decreased over the prior month, likely due to shrinking inventory, while existing home sales increased. Overall, the real estate market in Carmel Valley appears to be stabilizing after declines in prior months.
The document provides a summary of PR and media coverage generated by Neoteric between September and October 2012 for their products and company. This included coverage of LaCie Dhamaka and Onam schemes in magazines, online articles about EDIMAX dealer schemes, and coverage of the UMAX Scanner 8600 and UMAX 18 UM Portable Speaker in various magazines and websites. Neoteric also received coverage about their HR initiatives and participated in industry stories. They developed communications about events and a new business structure.
This document provides an overview of the Lean Business Model, which was developed based on research of Toyota's operations. The Lean Business Model framework gives organizations a way to create their own Lean business system by focusing on five elements: strategy deployment, value stream management, tools and techniques, people-enabled processes, and extending these practices throughout the extended enterprise/supply chain. The goal is to make lean thinking a way of life and continuously improve processes to maximize customer value and minimize waste.
The document provides an overview of the Lean Business Model, which was developed based on research of Toyota's practices. The model gives organizations a framework for creating their own Lean Business System. It focuses on making Lean Thinking a way of life and identifies the key elements needed for a successful Lean transformation, including strategy deployment, value stream management, tools and techniques, people-enabled processes, and extending Lean thinking throughout the supply chain. The Lean Business Model serves as both a blueprint for creating a Lean system and a basis for assessing an organization's Lean maturity.
This document provides an overview of the Lean Business Model, which was developed based on research of Toyota's operations. The Lean Business Model framework gives organizations a way to create their own Lean Business System. It focuses on making Lean Thinking a way of life to reap benefits. The model includes elements like Strategy Deployment, Value Stream Management, Tools and Techniques, People Enabled Processes, and working within the Extended Enterprise to eliminate waste across organizational boundaries in the supply chain. Using this approach provides a Lean roadmap tailored to each individual organization.
The document provides an overview of the Lean Business Model, which was developed based on research of Toyota's practices. The model gives organizations a framework for creating their own Lean Business System. It focuses on making Lean Thinking a way of life and identifies the key elements needed for a successful Lean transformation, including strategy deployment, value stream management, tools and techniques, people-enabled processes, and extending Lean thinking throughout the supply chain. The Lean Business Model serves as both a blueprint for creating a Lean system and a basis for assessing an organization's Lean maturity.
WPP, Omnicom Group, Publicis Groupe, and Interpublic Group are the world's top four agency companies by 2009 worldwide revenue. WPP is number one with $13.6 billion in worldwide revenue. Omnicom Group is number two with $11.72 billion. Publicis Groupe is number three with $6.29 billion. Interpublic Group is number four with $6.03 billion. The summary provides an overview of the primary holdings and worldwide revenue of each of the top four agency companies.
The document summarizes the primary holdings of the world's top four agency companies by 2009 worldwide revenue:
1) WPP had $13.6 billion in worldwide revenue and holdings include Grey Group and other marketing services agencies.
2) Omnicom Group had $11.72 billion in worldwide revenue and holdings include specialty communications agencies and traditional media advertising.
3) Publicis Groupe had $6.29 billion in worldwide revenue and holdings are led by its media agency Starcom Mediavest Group.
4) Interpublic Group had $6.03 billion in worldwide revenue and holdings include advertising and media agencies such as Lowe & Partners.
The document summarizes the primary holdings of the world's top four agency companies by 2009 worldwide revenue: WPP, Omnicom Group, Publicis Groupe, and Interpublic Group of Companies. It provides details on each company's worldwide and US revenue, headquarters, employees, market capitalization, and their major agency brands and holdings with associated revenue where available. The agencies are grouped by their parent company and discipline (e.g. advertising, PR, digital).
The document summarizes the primary holdings of the world's top four agency companies by 2009 worldwide revenue:
1) WPP had $13.6 billion in worldwide revenue and holdings include Grey Group and other marketing services agencies.
2) Omnicom Group had $11.72 billion in worldwide revenue and holdings include specialty communications agencies and traditional media advertising.
3) Publicis Groupe had $6.29 billion in worldwide revenue and holdings are led by its media agency Starcom Mediavest Group.
4) Interpublic Group had $6.03 billion in worldwide revenue and holdings include advertising and media agencies such as Lowe & Partners.
The document summarizes the primary holdings of the world's top four agency companies by 2009 worldwide revenue:
1) WPP had $13.6 billion in worldwide revenue and holdings include Grey Group and other marketing services agencies.
2) Omnicom Group had $11.72 billion in worldwide revenue and holdings include specialty communications agencies and traditional media advertising.
3) Publicis Groupe had $6.29 billion in worldwide revenue and holdings are led by its media agency Starcom Mediavest Group.
4) Interpublic Group had $6.03 billion in worldwide revenue and holdings include advertising and media agencies such as Lowe & Partners.
When it comes to inventory marketing best practices, Gibson Truck World in Sanford, Florida has so many, we had to omit several from this article to fit this space. With sales topping 1,800 units annually, 65 employees, and $7 million in inventory on 14 acres, Gibson is the largest used truck dealership in the world and ranks No. 18 of independent dealers in the U.S.*
Impressive, to be sure, but what’s more impressive is how they sustain these numbers. The biggest clue lies in the fact that a whopping 60 percent of their sales result from referrals and repeat customers.
This document summarizes key events and vendor booths at the 2005 NADA (National Automobile Dealers Association) conference. It discusses the success several vendors experienced in promoting their products and services to automobile dealers, including BZ Results demonstrating their digital marketing tools, J&L Marketing promoting their growth strategy program, Dealix highlighting online sales workshops, Autobase featuring their CRM software, ProResponse receiving positive feedback from existing clients, and American Auto Exchange introducing new products.
Mark Tewart, president of Tewart Enterprises Inc., offers dealership consulting services to help dealers uncover "hidden profits" and correct "little mistakes" costing them money. He claims his methods can generate an extra $100,000 or more in profits within 90 days by improving areas like sales, customer retention, appointment conversion, and F&I penetration. Dealers interested in learning more about increasing their profits are encouraged to contact Tewart Enterprises for a private interview.
AutoSuccess addresses the specific, researched needs of new car and light truck dealerships by providing entrepreneurial, cutting-edge, solution-based editorials to increase dealership profits and reduce expenses
AutoSuccess, magazine, sales, new, used, selling, salespeople, vehicle, dealer, dealership, leadership, marketing
For Similar content visit http://www.autosuccesssocial.com/
This document provides tips for salespeople on how to handle customer hesitation during the sales process. It explains that customers may hesitate due to psychological factors like fear of change or past negative experiences. When customers start to hesitate after seeming ready to purchase, salespeople should ask them politely but directly what is causing their hesitation. This allows the salesperson to address the specific concern and help move the customer toward a decision. Framing the question in a warm, sincere manner encourages customers to openly share what is making them pause so the salesperson can help resolve the issue.
AutoSuccess addresses the specific, researched needs of new car and light truck dealerships by providing entrepreneurial, cutting-edge, solution-based editorials to increase dealership profits and reduce expenses
AutoSuccess, magazine, sales, new, used, selling, salespeople, vehicle, dealer, dealership, leadership, marketing
For Similar content visit http://www.autosuccesssocial.com/
AutoSuccess addresses the specific, researched needs of new car and light truck dealerships by providing entrepreneurial, cutting-edge, solution-based editorials to increase dealership profits and reduce expenses
AutoSuccess, magazine, sales, new, used, selling, salespeople, vehicle, dealer, dealership, leadership, marketing
For Similar content visit http://www.autosuccesssocial.com/
AutoSuccess addresses the specific, researched needs of new car and light truck dealerships by providing entrepreneurial, cutting-edge, solution-based editorials to increase dealership profits and reduce expenses
AutoSuccess, magazine, sales, new, used, selling, salespeople, vehicle, dealer, dealership, leadership, marketing
For Similar content visit http://www.autosuccesssocial.com/
The document discusses how Tasca Ford used search engine marketing (SEM) platforms like Google AdWords to target local customers and drive more traffic to their website. It notes that SEM platforms are becoming more important for dealerships to reach customers as search platforms grow more complex. The dealer was able to corner their local market by leveraging advanced SEM strategies to capitalize on emerging online advertising trends.
AutoSuccess addresses the specific, researched needs of new car and light truck dealerships by providing entrepreneurial, cutting-edge, solution-based editorials to increase dealership profits and reduce expenses
AutoSuccess, magazine, sales, new, used, selling, salespeople, vehicle, dealer, dealership, leadership, marketing
For Similar content visit http://www.autosuccesssocial.com/
AutoSuccess addresses the specific, researched needs of new car and light truck dealerships by providing entrepreneurial, cutting-edge, solution-based editorials to increase dealership profits and reduce expenses
AutoSuccess, magazine, sales, new, used, selling, salespeople, vehicle, dealer, dealership, leadership, marketing
For Similar content visit http://www.autosuccesssocial.com/
AutoSuccess addresses the specific, researched needs of new car and light truck dealerships by providing entrepreneurial, cutting-edge, solution-based editorials to increase dealership profits and reduce expenses
AutoSuccess, magazine, sales, new, used, selling, salespeople, vehicle, dealer, dealership, leadership, marketing
For Similar content visit http://www.autosuccesssocial.com/
AutoSuccess addresses the specific, researched needs of new car and light truck dealerships by providing entrepreneurial, cutting-edge, solution-based editorials to increase dealership profits and reduce expenses
AutoSuccess, magazine, sales, new, used, selling, salespeople, vehicle, dealer, dealership, leadership, marketing
For Similar content visit http://www.autosuccesssocial.com/
AutoSuccess addresses the specific, researched needs of new car and light truck dealerships by providing entrepreneurial, cutting-edge, solution-based editorials to increase dealership profits and reduce expenses
AutoSuccess, magazine, sales, new, used, selling, salespeople, vehicle, dealer, dealership, leadership, marketing
For Similar content visit http://www.autosuccesssocial.com/
AutoSuccess addresses the specific, researched needs of new car and light truck dealerships by providing entrepreneurial, cutting-edge, solution-based editorials to increase dealership profits and reduce expenses
AutoSuccess, magazine, sales, new, used, selling, salespeople, vehicle, dealer, dealership, leadership, marketing
For Similar content visit http://www.autosuccesssocial.com/
AutoSuccess addresses the specific, researched needs of new car and light truck dealerships by providing entrepreneurial, cutting-edge, solution-based editorials to increase dealership profits and reduce expenses
AutoSuccess, magazine, sales, new, used, selling, salespeople, vehicle, dealer, dealership, leadership, marketing
For Similar content visit http://www.autosuccesssocial.com/
AutoSuccess addresses the specific, researched needs of new car and light truck dealerships by providing entrepreneurial, cutting-edge, solution-based editorials to increase dealership profits and reduce expenses
AutoSuccess, magazine, sales, new, used, selling, salespeople, vehicle, dealer, dealership, leadership, marketing
For Similar content visit http://www.autosuccesssocial.com/
AutoSuccess addresses the specific, researched needs of new car and light truck dealerships by providing entrepreneurial, cutting-edge, solution-based editorials to increase dealership profits and reduce expenses
AutoSuccess, magazine, sales, new, used, selling, salespeople, vehicle, dealer, dealership, leadership, marketing
For Similar content visit http://www.autosuccesssocial.com/
This document provides information about subscribing to AutoSuccess magazine and receiving a free personalized Louisville Slugger baseball bat. It states that subscribers can get a 1-year AutoSuccess subscription for $75 and receive a free personalized bat. Additional subscriptions are $37.50 each and additional personalized bats are $49.95 each. The offer is available while supplies last.
AutoSuccess addresses the specific, researched needs of new car and light truck dealerships by providing entrepreneurial, cutting-edge, solution-based editorials to increase dealership profits and reduce expenses
AutoSuccess, magazine, sales, new, used, selling, salespeople, vehicle, dealer, dealership, leadership, marketing
For Similar content visit http://www.autosuccesssocial.com/
Ivanti’s Patch Tuesday breakdown goes beyond patching your applications and brings you the intelligence and guidance needed to prioritize where to focus your attention first. Catch early analysis on our Ivanti blog, then join industry expert Chris Goettl for the Patch Tuesday Webinar Event. There we’ll do a deep dive into each of the bulletins and give guidance on the risks associated with the newly-identified vulnerabilities.
Climate Impact of Software Testing at Nordic Testing DaysKari Kakkonen
My slides at Nordic Testing Days 6.6.2024
Climate impact / sustainability of software testing discussed on the talk. ICT and testing must carry their part of global responsibility to help with the climat warming. We can minimize the carbon footprint but we can also have a carbon handprint, a positive impact on the climate. Quality characteristics can be added with sustainability, and then measured continuously. Test environments can be used less, and in smaller scale and on demand. Test techniques can be used in optimizing or minimizing number of tests. Test automation can be used to speed up testing.
Let's Integrate MuleSoft RPA, COMPOSER, APM with AWS IDP along with Slackshyamraj55
Discover the seamless integration of RPA (Robotic Process Automation), COMPOSER, and APM with AWS IDP enhanced with Slack notifications. Explore how these technologies converge to streamline workflows, optimize performance, and ensure secure access, all while leveraging the power of AWS IDP and real-time communication via Slack notifications.
Your One-Stop Shop for Python Success: Top 10 US Python Development Providersakankshawande
Simplify your search for a reliable Python development partner! This list presents the top 10 trusted US providers offering comprehensive Python development services, ensuring your project's success from conception to completion.
HCL Notes und Domino Lizenzkostenreduzierung in der Welt von DLAUpanagenda
Webinar Recording: https://www.panagenda.com/webinars/hcl-notes-und-domino-lizenzkostenreduzierung-in-der-welt-von-dlau/
DLAU und die Lizenzen nach dem CCB- und CCX-Modell sind für viele in der HCL-Community seit letztem Jahr ein heißes Thema. Als Notes- oder Domino-Kunde haben Sie vielleicht mit unerwartet hohen Benutzerzahlen und Lizenzgebühren zu kämpfen. Sie fragen sich vielleicht, wie diese neue Art der Lizenzierung funktioniert und welchen Nutzen sie Ihnen bringt. Vor allem wollen Sie sicherlich Ihr Budget einhalten und Kosten sparen, wo immer möglich. Das verstehen wir und wir möchten Ihnen dabei helfen!
Wir erklären Ihnen, wie Sie häufige Konfigurationsprobleme lösen können, die dazu führen können, dass mehr Benutzer gezählt werden als nötig, und wie Sie überflüssige oder ungenutzte Konten identifizieren und entfernen können, um Geld zu sparen. Es gibt auch einige Ansätze, die zu unnötigen Ausgaben führen können, z. B. wenn ein Personendokument anstelle eines Mail-Ins für geteilte Mailboxen verwendet wird. Wir zeigen Ihnen solche Fälle und deren Lösungen. Und natürlich erklären wir Ihnen das neue Lizenzmodell.
Nehmen Sie an diesem Webinar teil, bei dem HCL-Ambassador Marc Thomas und Gastredner Franz Walder Ihnen diese neue Welt näherbringen. Es vermittelt Ihnen die Tools und das Know-how, um den Überblick zu bewahren. Sie werden in der Lage sein, Ihre Kosten durch eine optimierte Domino-Konfiguration zu reduzieren und auch in Zukunft gering zu halten.
Diese Themen werden behandelt
- Reduzierung der Lizenzkosten durch Auffinden und Beheben von Fehlkonfigurationen und überflüssigen Konten
- Wie funktionieren CCB- und CCX-Lizenzen wirklich?
- Verstehen des DLAU-Tools und wie man es am besten nutzt
- Tipps für häufige Problembereiche, wie z. B. Team-Postfächer, Funktions-/Testbenutzer usw.
- Praxisbeispiele und Best Practices zum sofortigen Umsetzen
How to Get CNIC Information System with Paksim Ga.pptxdanishmna97
Pakdata Cf is a groundbreaking system designed to streamline and facilitate access to CNIC information. This innovative platform leverages advanced technology to provide users with efficient and secure access to their CNIC details.
“An Outlook of the Ongoing and Future Relationship between Blockchain Technologies and Process-aware Information Systems.” Invited talk at the joint workshop on Blockchain for Information Systems (BC4IS) and Blockchain for Trusted Data Sharing (B4TDS), co-located with with the 36th International Conference on Advanced Information Systems Engineering (CAiSE), 3 June 2024, Limassol, Cyprus.
CAKE: Sharing Slices of Confidential Data on BlockchainClaudio Di Ciccio
Presented at the CAiSE 2024 Forum, Intelligent Information Systems, June 6th, Limassol, Cyprus.
Synopsis: Cooperative information systems typically involve various entities in a collaborative process within a distributed environment. Blockchain technology offers a mechanism for automating such processes, even when only partial trust exists among participants. The data stored on the blockchain is replicated across all nodes in the network, ensuring accessibility to all participants. While this aspect facilitates traceability, integrity, and persistence, it poses challenges for adopting public blockchains in enterprise settings due to confidentiality issues. In this paper, we present a software tool named Control Access via Key Encryption (CAKE), designed to ensure data confidentiality in scenarios involving public blockchains. After outlining its core components and functionalities, we showcase the application of CAKE in the context of a real-world cyber-security project within the logistics domain.
Paper: https://doi.org/10.1007/978-3-031-61000-4_16
Things to Consider When Choosing a Website Developer for your Website | FODUUFODUU
Choosing the right website developer is crucial for your business. This article covers essential factors to consider, including experience, portfolio, technical skills, communication, pricing, reputation & reviews, cost and budget considerations and post-launch support. Make an informed decision to ensure your website meets your business goals.
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5. marketingsolution TimJames GrantCardone
sales&trainingsolution
SIMPLE STEPS TO LOWER VOLUME + LOWER
ENSURE VIDEO SUCCESS PROFITS = DISASTER
Unique inventory Video Strategies from a dealer, maximizing the use of their Price is always a 50 percent, you would have to sell twice as If you don’t know that the lower price/lower
videos can increase • Actual Video —Taking an “actual video” existing content and time with same day very sensitive issue, much product to be even, which during a volume formula is a recipe for disaster, you
conversion rates dramatically if used correctly. of a vehicle and providing consumers generation and distribution. especially during times of contraction when period of economic contraction replacing and your people will believe it (incorrectly)
How many additional conversions can be with a high-quality walk around of a car money is tight; consumers are scared and loss volume would be more difficult than to be an option. Also, during periods of
expected greatly depends on how many can provide some of the best emotional • Professional Voice Over — This option more selective with their money. The first just learning the skill of holding price. contraction, experience is worthless and
consumers could potentially view a video “content,” but can take a large investment also allows a dealer to record a unique response (incorrectly) is to reduce price skills are everything. The ability to sell
(reach), how often a video is available to be of “time.” You may want to use a stitched human voice layer for each unique video. in order to make up for less volume. It is A lower price will not solve your problems your product and justify the price by
viewed by a consumer (frequency), and how photos option for your main videos and This option can produce a professional- a myth that a lower price will sell your and could actually reduce the perceived really building value, selling yourself,
much “additional emotion” a video adds to reserve the actual video option for select sounding voice over and generate one of product and, in fact, a formula for disaster value in your product. Know that the public your company and creating a true value
the vehicle display page. Many dealers have inventory pieces and inventory specials the highest levels of emotional response and guarantee of failure for most. is being conditioned to believe that things proposition is more valuable than experience.
tried adding video with little or no additional for your Web site. If using actual video, with high-quality content. However, are tight and they will be more selective with
conversions, while others have experienced control your environment to get the because the voice layer is generally Unless you are Wal-Mart or the Dollar their purchases. That means they will not just Get yourself and your staff thoroughly
amazing results. What was the difference? best video quality. If you do not have a outsourced, this option can be quite Store, who have their entire business models be shopping you against similar products, handled on the fact that lower price and
separate “video staging area,” then the expensive and can require an additional built around very small margins and high but also unlike products. “Do we buy a car lower volumes are a formula for disaster.
The first rule of video is exceed staging area used to shoot your vehicle three to four days (at a minimum) for the volumes, the lowest-price model will fail or redo the kitchen?” In this case, lowering It costs less money to train people than it
expectations. To exceed expectations, you photos may work. Be certain to zoom video to be generated and distributed. the individual and the company. Selling by your price will have nothing to do with their costs to give your product away, especially
must focus on two basic fundamentals: in on each special and unique feature as price is an indication of a weak-minded and decision — only building value will. since lowering price doesn’t guarantee a
• Data Driven Human Voice — This poorly trained individual or organization
content and time. Many of the dealers who you talk about it. Most importantly, get sale and won’t make up for the reduction in
option utilizes vehicle data to trigger that looks for squirrel-like solutions to their Rule: Money moves to value, never to the
tried video with little or no success put emotional and sell the car. volume. So do the math, and avoid disaster
a pre-recorded “human voice” script challenges. I can show you an almost endless lowest price.
little or no effort into the “content” of their in your business.
segment based off of select vehicle data. list of companies that have used the lowest
videos; thus, their videos did not generate • Stitched Photos — Using “stitched The script segments are then stitched If not completely sold on the value
much (if any) additional emotion, and/ photos” to generate a video file is one price model that have filed for bankruptcy or
together to produce the audio segment proposition of your product or service, the
or they did not maximize the reach and of the most popular video choices, closed their doors this year alone. Grant Cardone is an author and the
of the video. The human voice option prospect will elect to do something else with CEO of The Cardone Group. He can be
frequency of their videos. because you can utilize photos that have can produce a variety of scripts that can Do the math: Lower Volumes + Lower his/her money. Doing nothing, by the way, contacted at 866.865.3175, or by e-mail at
already been generated for your vehicle sound similar to a custom voice over; Profits = DISASTER. If you reduce price is doing something else. gcardone@autosuccessonline.com.
Content display pages to create your videos. The
The power of visual marketing (video) is however, the content of the video can be
stitched photo option comes with several limited as they do not offer the dealer the
that it can turn a static, sight-based ad into a “audio” options that should be considered
dynamic, visual ad, dramatically increasing ability to customize their message for a
carefully, as the audio option can affect specific vehicle or to a specific customer.
the emotional response of the ad and making both the content and time factors.
it easier to build trust, value, reliability and This option can maximize time with same
urgency, and inspire mental ownership. Audio Strategies for Videos day generation and distribution.
Successful dealers work hard to create • Custom Voice Over — This popular • Data Driven Text to Speech — This
emotional ads for their online media with option allows a dealer to record a unique option utilizes vehicle data to create
“unique” photos and a “unique” emotional human voice layer for each unique pre-defined scripts based off of select
vehicle descriptions that truly “sell” the car. vehicle video. This option can produce vehicle data. The scripts are then stitched
a very professional-sounding voice together and processed through a TTS
Time over and generate one of the highest editor to create the audio segment of the
Dealers pay thousands upon thousands levels of emotional response with same video. The content of the video can be
of dollars each month to market vehicles day generation and distribution, thus limited as they do not offer the dealer the
online. Thousands upon thousands of maximizing both content and time. ability to customize their message for a
consumers view their online ads each and specific vehicle or to a specific customer.
every day. Successful dealers understand • Text to Speech — This option is popular This option can maximize time with same
the importance of getting their ads in front because it utilizes the same customized day generation and distribution.
of as many potential consumers as possible emotional vehicle descriptions used
and work hard to get their ads created and to highlight the “unique” features that
distributed to their online media the day a “sell” a car in a dealer’s online ads to Tim James is the director of sales with
car is available to sell. To maximize reach automatically generate a TTS audio layer HomeNet, Inc. He can be contacted at
866.924.6573, or by e-mail at
and frequency, many dealers even create and for their videos. TTS videos can generate tjames@autosuccessonline.com.
distribute their ads to their online media three extremely high levels of emotional
or four times per day when possible. response with zero additional involvement
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6. marketingsolution DalePollak
HOW TO SOURCE USED
VEHICLES FOR
REASONABLE PRICES
I recently had them as well. The same can be said for many showed the dealer that there were currently
two lengthy domestic models. six available for sale in a 150-mile radius of
teleconferences, one with a dealer located his dealership with an average retail price
in Pennsylvania; the other with a dealer Again, I believe the key to success is to be of $16,278. I further showed the dealer that
in Rhode Island. On each call the dealer able to identify and source those cars that after an anticipated $500 reconditioning and
expressed concern and anxiety over their are “hot” in your market and yet not known a $2,500 profit, he could purchase the vehicle
inability to source vehicles for prices that by every other used car manager in town. for as much as $14,083 and have the third
would allow for a reasonable profit. The pain For example, I demonstrated to the dealer best value out of six in the market at a retail
of these dealers is without a doubt being in Pennsylvania that in the last 45 days, 17 asking price of $17,083. With an average
shared by all. The solution, however, is percent of the vehicles being sold in his Black Book of $13,675, and an average
understood by few. market were compact SUVs in the $15-$20k auction price of $13,362, the dealer agreed
price range. Yet, compact SUVs only made that the vehicle could be easily purchased.
I explained that the answer to their stocking up one percent of his inventory. And, when
problem lies in what I call “inventory we drilled down to identify the hottest of Interestingly, when I had a similar discussion
engineering.” What I mean is that you have these $15-$20k compact SUVs, you never with the dealer in Rhode Island, one of the
to be able to find the hottest vehicles in the would have guessed what came up No. 1 on hottest vehicles in his market was an ‘08
market that are not understood by every other the list; how about a 2008 Suzuki XL-7? I Kia Sorento. Again, the dealer couldn’t
used car manager in town. In the case of one showed the dealer that there are presently remember stocking one and would have
of the dealers, 97 percent of their current 62 available in his market and in the last 45 never thought of doing so. The appraisal
used car inventory was Toyota, Honda or days, 165 have sold. Wow! Triple wow! The exercise demonstrated a similar result in that
Nissan. I asked, “How in the world would market days supply of this vehicle was an the Sorento could likely be easily purchased
you expect to acquire vehicles of these astounding 17 days. because its supply and demand was not well
makes for reasonable prices?” Every used understood by every used car manager in
car manager in town thinks that these are Knowing things about your marketplace that town. By the way, the ‘08 Suzuki XL-7 was
the right vehicles, and they are out chasing are not generally understood by everyone the seventh-hottest vehicle on the Rhode
else is the key to Island dealers’ list.
making money.
When I asked the This thoughtful approach towards stocking
dealer if he thought used vehicles stands in stark contrast to the
this red-hot vehicle common practice of “happenstance” which
was obvious to is employed by most used car operations
every used car today. “Happenstance” stocking is when used
manager in town, vehicle inventory is stocked with vehicles
YOU HAVE CUSTOMERS he had to admit, that “happen” to be traded in or “happen”
most likely not. I to be available at this week’s local auction.
“Happenstance” stocking is a poor way of
AND PROSPECTS. further asked him
if he ever would creating conditions for success. Both dealers
have thought completely agreed with the merits of a
about stocking this different approach.
vehicle, and he The inventory engineering approach to
WE HELP YOU GET responded that he
wasn’t even sure if
stocking takes time and effort and requires
doing and thinking in a way that is unfamiliar
A LOT MORE MILEAGE he knew what the
vehicle looked like.
and unwelcome by most used car managers.
However, the time required to identify these
OUT OF THEM. The market’s
vehicles is not time spent, but rather time
invested. This is because the time invested in
ignorance about inventory engineering is, in fact, engineering
this vehicle makes
Let’s roll. it an especially
future success. The best and most successful
used car operations today are embracing the
easy vehicle to inventory engineering approach to stocking
purchase. I took by providing their used car managers, and
the dealer to his in some cases, stocking assistants, with new
appraisal tool tools and training to do so effectively and
where we booked efficiently.
the Suzuki out in
866-964-6397 imnLoyaltyDriver.com Black Book for an Dale Pollak is an author and the founder
average wholesale of vAuto. He can be contacted at
value of $13,675, 866.867.9620, or by e-mail at
and a national auction dpollak@autosuccessonline.com.
value of $13,362. I then
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7. Expansion from simply ignoring direct mail Mobile Marketing want to speak with a sales person on the phone and want simple answers without a sales pitch.
pieces to actively boycotting businesses Mobile subscriptions reached 3.3 billion Use live chat to engage them and build a relationship without being overly intrusive. This
that are still employing it is almost certain. in 2008 — more than half the global media will provide you with an opportunity to build value in your vehicle and your dealership
Business must embrace digital and other population. Leveraging this channel can and that will make the prospect far more likely to visit your dealership’s showroom.
paperless new media channels for interactions significantly extend your reach and make
that are already widely accepted and relied on it easier than ever for customers to access
by consumers. In the post-recession economy, inventory details, service coupons or your In our post-recession economy, the rules of engagement have changed. Customers demand
respecting the environment will equate to online service scheduler. Mobile marketing is new ways of communicating. No longer will a showroom and a toll-free number suffice. Your
respecting consumer preference. always present and offers instant gratification customers are communicating in these new ways. If they are not communicating with you, you
to your customers. With mobile marketing, can assume that your competition has already started the conversation. The consumer is in the
“My Way” you can deliver an immediate call to action, driver’s seat, they will determine their level of loyalty. Dealerships can influence these levels
Consumers will expect, and demand, that the instant alerts, coupons, sale information and get on board with the post-recession consumer by embracing these changes and leveraging
companies they reward with their business and specials, as well as increased customer the technologies available to them. Identify ways that your dealership can simplify, “go green”
know them personally, or at least create that service frequency and the speed of their and acknowledge “their way,” and it you’ll be well on the way to earning loyalty from your
perception in their outreach. Knowing what new purchase sales cycle. Watch people in customers.
communications consumers want to receive public walking around with cell phones in
— and how they want to receive them — will hand. They are texting, chatting, Twittering, For a free post-recession readiness evaluation call or e-mail me with
be critical to earning loyalty. visiting social networking sites, reading the information below.
e-mails and more. The mobile channel is
How can dealers act on these quickly becoming the most popular and Al Babbington is the chief executive officer of OneCommand.
requirements to ensure loyal behavior? widespread communications channel in He can be contacted at 866.254.5043, or by e-mail at
Below are a few tools that can not only help history. Be sure that your dealership is ababbington@autosuccessonline.com.
you fulfill the three critical demands of the reaching out to your customers where they
post-recession consumer, but are proven to are communicating most often. A fringe
increase loyalty, profits and satisfaction. benefit of mobile marketing is that it’s much
By Al Babbington more economical — texting an offer to
Personal Web Pages customers costs almost nothing, especially
It is important to maintain the relationship compared to a mailer. It’s also “greener”;
you worked hard to establish at the time of no trees were cut down, and no carbon was
your customers’ purchase. Providing a central released to deliver your message.
In today’s automotive environment, customer loyalty may be rare, but it’s sought after location where your customers can indicate
more fervently than ever before. Industry experts have been preaching for decades the their communication preferences, track Emerging Technologies
importance of earning it; today, it is an absolutely critical element for success. vehicle maintenance, schedule service and Social networking is growing every day.
access special offers and coupons not only Facebook, Twitter, Plaxo, LinkedIn and
Dealers should be recognizing that more than price matters in today’s rebounding market. simplifies the ownership experience, but also many other social networking sites provide
Instead of fighting the price war, they should be seeking strategies and solutions that help keeps the owner connected to your dealership. the opportunity for your dealership to find
to increase owner loyalty, in both sales and service. Unfortunately for consumers and This empowers your customer, and will new customers and keep the ones you
retailers alike, this is actually a challenging adjustment to make, given that the recent increase both owner loyalty and service have. Your sales department will benefit
recession brought about a period where consumers didn’t care about service or loyalty frequency. Your customer will feel connected from prospecting on these sites and your
because they were being squeezed by the economy — they simply wanted the best price. to your dealership through their vehicle and dealership will also benefit by using them
However, post-recession consumerism is showing a significant trend toward reversing this their personal site. When it’s time for service for customer service-focused interactions —
approach completely. Consumers in the market today are looking for retailers who make it or time to trade, your customer will visit translating to increases in owner satisfaction
simple to do business and who respect their time. Retailers meeting these expressed needs this site for vehicle information. This will and loyalty. People are spending more and
will be the ones to gain customer and owner loyalty, something that will be increasingly ensure your dealership maintains top of mind more time every day visiting these sites.
important as vehicle demand returns. awareness. They post pictures, play games, connect
with old friends, make plans and more. Your
How can dealers assure they are positioned to meet the needs of the Preference Management / dealership can become a part of this positive
post-recession consumer? Permission Marketing experience. You can become “friends” with
We have isolated what we believe to be the three critical demands of the post-recession Empowering your customers to tell you how your customers. You can share information
consumer: simple, green and “my way.” Understanding these needs is the first step to they’d like to receive communications, and about events, fund-raisers, and even sales.
fulfilling them in the dealership. for what purposes, will be invaluable. Not The challenge will be staying engaged
only will it significantly increase response without overwhelming them; keep your
Simplify rates, but it will help your dealership save communications relevant and interesting. Use
The need for consumers to streamline will continue — not only in the form of fewer time and money by eliminating unnecessary these sites to share with your customer base
extravagant purchases, but also in the number of companies they trust and reward with channels and communications. The process all the positive things in the community your
business. Having multiple business relationships demands too many hours of the time- should be simple. Your customers should dealership is doing so that your dealership
constrained post-recession consumer. Fewer, more-trusted relationships will be a theme be able to configure their communication becomes a part of your customer’s social
in both their personal and professional life. The post-recession consumer will rely heavily preferences through a simple and secure network. This will be an increasingly
on recommendations made by a select few trusted sources and use their advice to make interface indicating how they would like to essential element of effective customer
choices on where to spend their money. Providing this advice simply — how and where be communicated with based on the type communication.
the consumer wants it — will be key. Businesses must be prepared to communicate of message being sent. Once you have this
through easily accessed channels, such as social networks. information, your dealership is ready to Interactive Media
begin communicating in a convenient and Your Web site offers customers a unique, no-
Embrace “Green” unobtrusive manner. Your customers will pay pressure shopping environment. Yet, often
As embracing green becomes more and more of an sociological as well as an economic more attention to your communications with because of this, communicating to your online
necessity, consumers will be even more vocal about not killing trees to send mail they’ll them because you will reaching out with the prospects can be a challenge. Make live-chat
1 never look at, when their mobile phone is their complete connection to the world. method they requested. an available option. Often customers don’t
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8. marketingsolution KimOrr
BEYOND PPC AND SEO
To Dominate in Search, Dealerships Must Tackle
Online Customer Reviews
Dealers may think need to be devoting resources to online Undertake a Storewide Campaign To
that because they’re reputation management as a core part of Generate Positive Reviews:
spending on pay-per-click or SEO, they’ve their marketing — period. • Campaigns to generate positive reviews
got “search” covered. But while effective are a new mindset for dealerships. Go to
SEO is still an absolute must, it’s only one The facts speak for themselves: Roughly the top and get total management buy-in
bite of a much larger search apple. Just doing three out of four shoppers now read online to make it a formal, new priority.
PPC or SEO alone isn’t just incomplete — dealership reviews — and more than one in • Consider mandating that salespeople
frankly, it’s yesterday’s news. five change their dealership selection based generate reviews. Recognition is key to
on something negative they read. Online success: When a great review comes in,
This is because of profound, recent changes reviews now trump both dealer loyalty and send it to the entire store.
on the Internet. Two years ago, a great SEO location in the shopper’s decision. • Consider blocking review sites at your
campaign meant your dealership got far more dealership computers. If a bad review on
visibility and traffic than your competitors’ Sure, this new customer-centric world seems a competitor; a fake, positive review; or
campaigns. But that “early adoption” edge is scary, and managing it seems confusing. even real customer reviews come from
gone for two reasons: But dealers who’ve become aggressive with your internal IP address, you can suffer
1. Search vendors have really turned up the a proven “online reputation management” serious blacklisting consequences.
heat. The honeymoon is over, because process are generating hundreds of positive
your competitors are also focusing on reviews, dominating first-page results at Get Customers Writing:
SEO, creating even more competition for Google and other search engines, and getting • Every team member who has a happy
the first page of search results. a ton of incremental calls into their stores customer needs to tactfully ask them
2. The Internet landscape has radically every month. to share their experiences when they
evolved — consumers now search (and get home, explaining how much their
quickly find) new online outlets like How to Turn the “Bad and Ugly”
Around and Generate a High Volume opinion is valued. Don’t try to bribe a
consumer review and dealer rating sites customer - it never works.
and directories, from Yelp to CitySearch. of Positive Reviews:
Monitor/Get Organized: • When you receive a satisfied response to
Think about how search results overall • Consistently monitor the major review your “thank you for purchasing” e-mails,
have changed, with everyone getting more sites (CitySearch, Yahoo!, Yelp, respond, requesting an online review.
competitive, from your direct competitors Google Local, Edmunds, InsiderPages, • When you get a great manufacturer
to third-party lead providers. Plus, your DealerRater, etc.). survey, contact that customer, asking for
Web site and positive image are now also • Gather your reviews, and organize them an online review.
competing with an explosion of consumer into: “Good,” “Pretty Bad,” and “Ugly.” • Mandate that your service department
review sites that often show up on the first generate reviews and implements
page of Google. If you haven’t Googled your Address The Ugly: analogous processes.
dealership’s name, you should; it’s a sobering • If you have bad reviews, call the
eye-opener. Most likely, you’ll find the many customer and try to make it right. You Dealers who’ve unleashed this review
places your dealership’s been reviewed. And may not know them by their online name strategy are realizing this is one of the most
with 45 percent of all dealer-related searches “Mary123,” but often searching your powerful marketing opportunities ever. And
directly involving the dealership’s name, a CRM tool you’ll find an e-mail match. while generating a high volume of positive
big percentage of your customers are now The goal is to satisfy your customer, so reviews can change the whole “personality”
just one click away from reviews that could they will revise their review. of the store (salespeople become vastly more
cost you big business. • Respond online — Most sites allow motivated to provide great service, owners
businesses to respond to reviews directly, are proud, your CSI ratings go up, etc.), this
Because so many dealer-related searches and if not, simply post a response. It isn’t just a “feel good” campaign — it’s a
involve the dealership name (and with shows people you care about customer serious driver of new and long-term business.
those results increasingly dominated by service.
customer reviews), a total super-powerful • Educate your team on how respond.
search strategy today must combine great Even with the worst review, the tone Kim Orr is the vice president of
SEO with an aggressive customer review needs to be neutral, fair and transparent. eXtÈresAUTO. She can be contacted at
strategy. That’s today’s 1-2 search knockout Never amp it up with a reviewer, because 866.231.6135, or by e-mail at
punch. And GMs and dealer principals the customer is always right. korr@autosuccessonline.com.
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