The analysis of 2 magazines' double page spreads

1. Analysing Music Magazine Double Page Spreads

2. Pull quote Drop Cap By line Article Title Article photos Page number

3. Eye Flow When it comes to a double page spread, the reader’s natural eye flow works in a ‘C’ like shape. Therefore in conventional music magazines, the images will usually be in the left page and text in the right. However this magazine did the opposite showing its not as conventional .

4. The colours used in this double page spread are overall quite neutral (black font and white background). The two pictures have quite light warm colours, and no effects or bright/saturated colours. This sets a tone to the music suggesting is quite calm maybe pop/indie style. Colours Pull quote in colour that matches colours in the picture.

5. Language Article title uses alliteration to attract readers. The first word ‘Dancing’ could imply music is either house/dubstep etc, or any style you can dance to. Words in the pull quote such as ‘society’ ‘unintent’ and ‘psychedelic’ suggests vocabulary in the article is quite sophisticated which could mirror the demographic of the magazine.

7. Eye Flow & Layout This double page spread follows the reader’s natural eye flow and sticks to the conventional tradition of putting the main image on the left page with the article on the right. It also uses many images on the bottom of the page to keep the reader interested in the spread, giving them plenty to look at. The layout is also very conventional with the text all in columns, a by line below the title and detailed captions in all the images used.

8. Rule of Thirds The editor smartly make sure some of the band members’ face are on some power points giving it a high attentive value for the reader. He keeps the picture balanced by putting the same amount of people on each side of the image therefore ensuring the image is busy all over and not just on one side.

9. Colours No major effect is used in any of the images, however they set off a ‘party’ and ‘rock and roll’ tone through the dark and contrasting colours presented in the photos such as yellow, red, purple & black. Uses a relevant image as a form of an anchor for the article along with an orange tinted effect.

10. Language Just like it’s font, the title ‘On the Road with The Maccabees is quite catchy and would appeal to readers, especially teenagers. ‘ Indie kids’ immediately informs reader of music/band style. Quite sophisticated term not many might understand. May suggest readers have good vocabulary. ‘ Knock up’ is quite colloquial and ‘slangy’ language, therefore quite informal and in a conversational tone. Jokey language, quite comical in tone.