LOOK is a weekly fashion magazine for young women launched in 2007 that focuses on affordable high street fashion, celebrity style, and real life stories. It became very successful upon launch, reaching a circulation of over 318,000. One popular section is High Street Hottest, which features the latest fashion products. LOOK also has a website launched in 2008 and social media presence to complement the print magazine.

1. Publisher Detail
IPC Group Limited

2. • LOOK is a glossy high street fashion and celebrity weekly
magazine for young women.
• Edited by Ali Hall, it focuses on up-to-the-minute and
affordable fashion, high street shopping advice, celebrity
style and news, and real life stories.
• Launched in February 2007, LOOK delivered a debut ABC
of 318, 907 making it the most successful launch in 17
years.
• It’s the first weekly high street fashion magazine for
women and has tapped into today’s consumer society, in
particular young women’s appetite for shopping.

3. • One of its most popular franchises is High Street
Hottest, which showcases the latest products to
hit the high street.
• Published weekly. Available for £1.60.
• Look.co.uk was launched in 2008. It showcases
the best of the high street every day, plus
features the latest high street fashion, beauty
and celebrity style news.
• Look’s circulation 2010 is currently 313,013

4. VS
• According to http://www.mediaweek.co.uk
the of the top 25 Women’s Lifestyle
Magazines, Look is 6 places in front of
Grazia, despite the drop in circulation %’s
http://www.mediaweek.co.uk/news/983436/MAGAZINE-ABCs-Glamour-stays-top-womens-glossies-despite-drop-circulation/

5. Look uses technology convergence as they have
a website (http://www.look.co.uk/) since
2008, a twitter page
(http://twitter.com/lookmagazine) and a
Facebook page.

6. Look uses technology convergence as they have
a website (http://www.look.co.uk/) since
2008, a twitter page
(http://twitter.com/lookmagazine) and a
Facebook page.