Textual Analysis

1. ANALYSIS OF MUSIC
MAGAZINES
Kerrang! Q Magazine and NME.

2. Main Image- The main image is the biggest visible
source on the page (medium close up and a mid
shot)). This magazine shows band member of All
Time Low and You Me at Six. Alex Gaskarth from ‘All
Time Low’, is positioned behind the member of ‘You
Me at Six’ to show that he is less significant. This can
link to the fact that some of the main articles within
the magazine are about ‘You Me at Six’. Both of the
band members are dressed appropriately to the
colour scheme of this week’s magazine (black and
white t-shirts). Since this week’s issue is on the topic
of Valentine’s Day. Alex (in the black t-shirt) is
gesturing a heart with his hands whereas the band
member in the white shirt is ‘holding’ a cartoon
heart as well as a spear going through it. The bigger
photograph is a mid-shot whereas the photo in the
background is a medium close up. This allows the
photo to focus on their faces as well as give space
for information on the magazine.
Sub image- These show 10 posters that are featured within the
magazines. They are useful on the front cover as they can be
seen as attracting different audiences, depending on the
band/artist they like. All artists however, fit into the genre of
rock since ‘Kerrang!’ is a rock/heavy rock magazine. As well as
this, the images picked can help with the overview of the front
cover and help add a more imagery based features since there
is quite a lot text based information. In addition, the pictures
are close ups.
Puff- Exaggerates the story just for the purpose of the
audience and persuades to read on/more. “I didn’t
have a childhood”… “Most personal story”. The use of
the superlative ‘most’ in this case highlights that this
story is one of a kind and gives the magazine a factor of
originality and states that it is better than all others
since it has that one story.
Colour scheme- The colour scheme involves three main colours: red, yellow and white.
Due to the theme- Valentine’s Day. The red used has a deep tone to it which I believe to
signify blood. The background also looks as though blood is dripping down it. ‘Kerrang’
could be challenging the idea of love to fit the genre of their magazines which is rock and
heavy rock. By this, I can see that there is a pre-existing knowledge of the genre of the
magazine. The yellow is a vibrant colour that makes the magazine more enthusiastic and
lively, the colour yellow is also used to highlight the important information and is the
background colour for the buzz words (WIN! And PLUS!)
Buzz words- The words ‘Win’ and ‘Plus’ are buzz words
used to make the audience feel more involved in the
gossip and interactive activities such as the opportunity to
win something.
Positioning and layout- Through this issue, I can tell
that ‘Kerrang’ uses a busy look for their front cover.
Although there are less images than text displayed on
the front, the use of vibrant reds and yellows (and the
contrast the two colours create) highlight the specific
and information. The text that is used, is usually in a
bold font which once again adds to the ‘busy’ look of
the magazine.
Feature Headline- The feature headline is ‘You Me At Six and All Time Low’
which are name of two bands that are advertised on the front cover of the
page. The text is on the centre right of the magazine and is in italics, leaning
right for one band and left for the other one. I think this creates a more edgy
style which fits into the overall look of the magazine. Below this, there is
another headline in which ‘Kerrang’ made clear the topic of this week’s issue
which is ‘Valentine’s Day’.
Masthead- The masthead is written in white, in an edgy font that
relates to the genre- rock and heavy rock. The masthead is placed
behind the pictures of the artists showing their significances and
directing all of the focus onto them. This is also done as ‘Kerrang!’ is
popular in the UK therefore does not need the full recognition. The
colour of the masthead is white which stands out from the red
background, the white colour also makes the thin lines on the title
‘Kerrang!’ clear. The letters ‘K’ ‘E’ ‘N’ and ‘G’ are made to look 3D as
they have black shadows behind them which add the masthead depth.

3. Buzz word- The buzz words here are ‘Cover Story’ and ‘This Week’. The ‘Cover Story’ is
used frequently to pin point events or things that the readers can get involved with.
For For the article on the left, that begins with a bold
‘This Week’ ‘This Week’ is text from the editor on the return of
return Linkin Park.
Main Image- The image of the guitarist of Blink 182 clearly
shows the nature of rock. His position gives a feel of a rock
concert which is presumably familiar to the audience of this
magazine. The photo is also the biggest image on the page,
as it is taking up half of the page. The guitar used in the
picture is an electric one in a cream/yellow colour. Behind
the man, the stage lights are visible giving off a red beam of
spotlight. This image most probably establishes the colour
scheme of the contents page.Advertisement and Contact- ‘Kerrang’ used the
opportunity of the contents page (predominantly the
first page and the one people look at to find specific
information) to advertise their subscription/delivery
of the magazine, including a telephone number for
further contact. Although the text for this was small,
vibrant red and yellow were used to make this
information visible and noticeable.
Masthead- Since the contents page is split into two,
there are two mastheads one which reads ‘Contents’
and the other one ‘Kerrang! This Week’. The fonts of
both of these are the same as on the front cover of
the magazine. They are once again the biggest visible
texts on the pages as they tell the reader what is
expected on this page. The colours for the mastheads
are yellow and white. The use of the white colour is
just for the word ‘Kerrang!’. This is because it creates
familiar link between the contents page and the front
cover masthead. The yellow writing fits well with the
general colour scheme of this page.
Plug- On this contents page the plug is ‘Sonisphere 2010’. When
looking at a page it stands out since the colour of the writing is black
and the background colour of the text is red. This still fits into the
colour scheme however due to the different colours of the writing,
grabs the attention of the readers. I believe the focus to be on
‘Sonisphere 2010’ since it is an upcoming event that ‘Kerrang!’
wants to publicise and make the readers aware of.
Colour scheme- The colour scheme of the contents page is black and white with red and yellow
to highlight the important information or pictures. The page is split in half, with the background
of the bottom half white, and the top part black. This makes it easier to distinguish the writing
from the background and make the significant pictures/text stand out from the rest. The colour
red is used in both of the pictures- Blink 182 and Paramore, which is pleasant to the eye and
makes the contents page look more organised and well put together.
Sub Headings- The sub headings here are the categories of the different areas
within the magazine for example: News, Features etc. These are organised into
columns with very brief information underneath which is a good thing as it does not
waste space, but allows the readers to make their own judgement if they want to
continue reading about that subject. These headings are also on a black background
which stands out against the white background of the rest of the page.
Sub Image- On the single contents page there are
quite a few images. Initially, on the top half, next to
the main image, ‘Kerrang’ placed two inset shots of
double page spreads featured further within the
magazine. These are on the topic of Reading and
Leeds Festival which are annual events that many
rock fans from the UK are aware of. On the topic of
the festival, ‘Kerrang’ also used a picture of
Paramore, one of the artists that are attending the
festival in that year. The colour scheme of the
image is the same as the overall colour scheme of
the contents page- red, yellow and black, however
on this picture, they are more chaotic and bright.
This is due to the back lighting used in the picture
to highlight the lead singer and make her appear
superior. One other sub image presents a member
of Linkin Park as the following text discusses the
return of the band to the magazine.

4. Headline- The headline of the double page spread states ‘Dirty
Little Secrets’. The colour of the ‘Dirty Little’ is pink which has a
sweet and innocent feel to it. This is similar with the font that is
used. It looks as though it is handwritten which is a practical way
of communication. All of this contrasts to the word ‘Secrets’
which is capitalised in the colour red. The font is straight-
forward and simple compared to the handwritten one. The red
colour could create a few different meanings, however the black
smudges near the bottom correspond to the adjective ‘Dirty’.
Overall the whole masthead is mysterious and dark.
Main image- The main image is a picture of the band ‘The All-
American Rejects’. The picture is specifically fitted to the colour
scheme of the page. The main band member, presumably the lead
singer, is dressed in bright colourful clothes (red and pink) whereas
the other band members are wearing plain and simple colours (black,
white and grey). The picture is taken at eye-line match where all of
the band members are looking directly into the camera lens. I think
that this makes it more personal for the readers, especially if they are
a fan of ‘The All-American Rejects’ because it looks as though the
members are looking straight at you. This creates an intimate feel
which links to the idea of ‘Secrets’.
Positioning and layout- The text and
images equal each other out as the main
image takes up half of the double page
spread, and the interview with the band
takes up the other half. The font of the
text is small and uses the space
efficiently in columns. The sub images
overlap with the main image which
creates a chaotic and busy feel of the
double page spread.
Colour scheme- The colour scheme of
the double page spread layout is most
black, which I believe to fit with the
‘secret’ and therefore ‘mysterious’
mood. (Which the main headline talks
about). The other two colours mainly
featured on these pages are red and
lilac. Overall the colour scheme is dark
and consist of very little vibrant colours.
Heading- In this case, the heading is text which was featured in the main
article/interview with the band. The reason it is separated, above all the
other text and written in bold is to catch the reader’s attention and then to
interest them to read the full article. The heading is picked specifically as
something short and snappy. In this case they use an exclamation mark to
highlight the importance of the quotation. The pink background of the
writing stands out against the black background and contrasts with the red
writing and other backgrounds. In addition, there is a link to the main image
through the word ‘tripping’.
Content- The double page spread consists
of an interview with the band. To begin
with there is a small introduction paragraph
in which play on words and references to
the mastheads are made. The actual
interview is colour coded to determine the
questions from the answers from the
speakers. Questions are written in white
with an outline of thick pink around them.
The names of the band members who are
answering, are in red as it is their ‘dirty
secrets’.
Sub images- The sub images are all black
and white, they fit the theme of the
double page spread. All but one
photograph, is taken when the men are
not looking into the camera. This goes
with the idea of ‘secrets’ and the
backstage life which makes the reader
feel involved and as though they are part
of the bands everyday life. The one
photograph in which the band member is
looking directly into the camera lens, it is
very chilled and down to earth as he is
laughing.

5. KERRANG ANALYSIS FOR THE TARGET AUDIENCE, MIS-EN SCENE AND GENRE.
From the front cover of this issue of ‘Kerrang’, I think that the target audience is both females and males between the ages of 15-26.
The reason why I think ‘Kerrang’ is non-gender specific, is due to the variety of features relating to love (Valentine’s Day)
approached. For example the use of hearts and the colour red together is stereotypically related to girls, however instead of red
being presented as only love, ‘Kerrang’ used the idea of blood dripping which is more likely to appeal to male audiences. The main
images, however, are two men which I believe will on the first glimpse appeal more to females. Even the posters advertised on the
left hand side of the magazine are balanced in gender.
This is shown similarly in the contents page as well as the double page spread. On the contents page, the gender balance shown in
the artists, lead female singer of Paramore and male guitarist from Blink 182 whereas on the double page spread the gender
balance is shown through the use of colours- lilac and red.
My estimate for the target age group for the magazine, based on the cover, are teenagers and young adults. This is because of the
informality of the magazine and fun imagery which is more likely to engage younger people. The language used in the interview on
the double page spread is also not sophisticated and very simple. On the other hand, I would not say this magazine is for children
because of the focus on Leeds and Reading festival, which is, in majority, for teenagers and adults.
Characters- The people presented on the main images within and on the front cover of the magazine are musicians . This helps for
the readers to familiarise with genre of the magazine as well as makes it obvious that it is in fact a music magazine. As well as this, it
attracts people who like that artists to buy the magazine with the artists that they like. In addition, the artists that are photographed
on the front cover as well as the double page spread, all have direct eye contact with the camera lens. This makes it look as thought
they are looking at the reader which means we are instantly engaged. These posed shots, are used by music magazines, including
Kerrang!, frequently and the method is tested and known to work well.
Costume- The costume of the characters presented on the magazine is very simple, usually plain colours- black, grey or white that
are sometimes accompanied by tiny amounts of bright/vibrant colour such as red or lilac (shown on the double page spread). The
vibrant colour might be added to fit the overall colour scheme of the page or, for example, to distinguish the lead singer of a band.
On the front cover of the issue that I analysed, Kerrang placed two people from different bands . One is wearing a white top and the
other a black one. Contrasting colours to show difference is also something showed by costume.
Props- The props that Kerrang uses helped them grab their target audience’s attention. The cartoon props on the front cover- heart
and arrows, help distinguish the age of the target audience. As well as this, the cartoons were added later on by Kerrang’s team
which means that they prefer the ‘busy’ look of the magazine. The electric guitar in the main image on the contents page, defines
the rock genre and nature of the magazine.
I think that the genre of the Kerrang! Magazine Is easy to establish as being rock/heavy rock mostly through the use of the colour
scheme as well as the pictures of rock artists and props such as electric guitars. The colours scheme of pictures as well as the
background colour etc. is usually dark (blacks and greys). There are minimal vibrant colours but instead deep reds and mustardy
yellows can be seen. The few vibrant colours that are used, are to highlight important information.

6. Masthead- In this case, the masthead is repeated
several times all over the front page of the
magazine. It isn’t positioned straight like other
music magazines (and even other issues of the
NME magazine) but instead it is tilted on various
sides all over the page. The NME is written in a
simple sans-serif font and is coloured in toned
down red with a thin white border around each
letter. The colour of the masthead is appropriately
fitted as the main image (which is also the
background to the front cover) is dark and does not
involve bright/vibrant colours. The size of the
masthead is fairly small, however the repetition of
it makes up for the size and stands out regardless.
Main image- The main image is a photograph taken from the concert of
‘Slaves’ who are the main focus of this issue of NME. As well as being the
main image of the front cover, the photo is also the background to the
magazine. The photo is very riotous which helps the page look fuller and
busier. The photo cooperates well with the genre of the magazine which is
different types of rock (often focusing on punk rock). The electric guitar
that is shown on the picture is placed above the mastheads showing the
significance of the music and the electric feel/genre.
Headline and Anchorage- The font of the headline and anchorage are the same. They headline
‘SLAVES’ is not in a straight line as some letters are above or below others. There space
between the letters is quite big for a headline, which makes the word look more disorganised
and random. For the anchorage, the same idea is used. It reads ‘GONNA MAKE YOU SWEAT’
which is a defined statement. The font and positioning of the headline ad anchorage is strategic
and fits the overall busy theme of the cover page. The white writing stands out against the dark
area of the photograph, it doesn’t stand out as the main focus of the page is the main image.
Not to mention that all of the writing is in capital letters which shows the importance and
statement that the NME are trying to convey through the headline and anchorage.
Colour scheme- The colour scheme of the whole
page is simple. As the main image takes up most
of the space on the front cover, it then sets the
overall scheme of colour from the front page. The
photo is generally in neutral colours, the black
clothing, white lighting and skin tone colour are
the three reoccurring colours on the main image.
However, NME used the low-key red (seen on the
tattoos of the guitarist) for the masthead. This ties
in nicely with the colour scheme however is not
too in your face and vibrant. The yellow that is
used for the background of the subheading is
pastel yellow and therefore eye catching on the
darker background at the bottom of the page. The
colours contrast the general theme of the front
cover as it is chaotic while the colours are toned
down or pastel.
Layout/Positioning- This cover of NME is
extremely chaotic and busy. Although there is
near enough to none information, the
image/background and the multiple mastheads
make up for the lack of information. The
masthead positioned all over and in different
directions give off the riot concert feel. In
addition, the repeated mastheads are in majority
placed at the top of the page as that is the usual
place for a masthead. The headline and
subheading are both below the focus on the main
image at the bottom. The positioning is done
strategically so that the all of the writing Is around
‘Slaves’.
Subheading- The subheading of ‘MUSIC FILM STYLE’ stands out to from
the front cover in general due to the circle, pastel yellow background it is
on. To add importance and significance to the subheading, all three
words are underlined and the writing is in capital letters. The letters are
in the same font as the headline and anchorage and therefore stand
alone. In addition, it is a rule of three which is short, snappy and easy to
remember. It is not too informative which immediately does not
disinterest the readers.

7. Masthead- The masthead is the same as on the front page of the magazine, which
is a simple sans-serif in the exact same colour. However, here, it is tilted slightly to
the right. Here, the masthead also repeats itself in various different directions and
positions however less visible than before. I think this is due to the overload of
information given on this page. Also there is no need for a lot of repetition, as it is
obvious (from the front cover) that it is the NME magazine.
Sub heading/Sub image- Drake’s tour is advertised
at the bottom of the page. It is evidently sectioned
off due to the change of background from white to
black. The tour name- ‘The Boy Meets World’ is
displayed in the middle with ‘Tour Tour Tour’ below
it. Repetition and rule of three is strategically used
by NME to grab the readers attention as well as
make the tour stick in their minds. The images on
either side of the text are both identical photos of
Drake in the style of pop-art however with different
background colours. This, I believe, is done to
showcase the edgy and different style of Drake’s hip
hop music that will be performed during his tour.
Main image- The main image shows two women who call themselves ‘Nova Twins’ and are featured further on in the magazine. The background of
the image is bright blue which contrasts against the red mastheads that placed over it. Although the blue background does not tie into the colour
scheme, it is the same colour as the name of the publisher of NME, which is ‘Time Inc.’ (at the bottom left of the page) which makes it easier to
notice. As well as this, the background is eye catching and therefore brings automatic attention to the two females in the main image. The picture is a
medium wide shot which is just enough to show what both of the females are wearing which I believe is an important aspect in this picture. They are
both wearing aspects of clothing that are red for example lipstick or clothing. The female in the back has fashionable hair as well a short sleeve top
revealing her arms and stomach which I believe is targeted at men. The female at the front is not looking into the camera lens but we can see her
eyes fixed on something ahead of her. Both of these women have serious facial expressions that present them as strong, individual, determined
women which in men’s eyes are seen as more attractive. The elements of red in their clothing and make up add to this showing danger and affection.
Layout/Positioning- This issues content page is very
busy with very little of it taken up by the actual
contents. The majority of the space is taken up by a
letter from the editor in chief as well as the
publishing team. The masthead repeating itself adds
to the overall busy look of the contents page.
Colour scheme- The colour scheme of the contents page is
similar to the colours used on the front page- red, white,
black. This shows that NME is a consistent brand that cares
about the presentation of their magazine. Although the their
layout is busy and chaotic, they make up their organisation
with the matching use of colours.
Content- The actual contents itself do not take
up the whole page. The writing is in a fairly small
size and the numbers of pages match the red
masthead. NME makes the page number (20) for
‘Slaves’ as well as page 28 for ‘Sink the Pink’
bigger than the rest of the pages. They also
position them at the top compared near the
bottom. This way they are showing that ‘Slaves’
as well as ‘Sink the Pink’ are more significant in
this weeks issue. This makes sense since ‘Slaves;
are featured as the main image on their front
cover. It is very text heavy as it includes a note
from the editor in chief as well as a few
paragraphs, boxed off, from the publishing team
and the magazine. These take up majority of the
space and are written in black writing on a white
background- once again simple. At the very
bottom of the page, NME advertises Drake’s tour
‘The Boy Meets World’.

8. Layout/Positioning- The organisation and positioning on the double page spread of
1 is very opposing to the layout of 2. On 1, the content is spacious which visually
seems organised whereas 2 is filled with extreme amounts of information as well as
a few pictures. Within the two double page spreads, NME have a good balance of
information as well as pictures (which they present through the way that they
position their content.
Main image- The main image on 1
presents a mid shot of the two
members of the band ‘Slaves’. It takes
up most of the double page spread and
is most definitely the focus of the pages.
The picture itself is partly aimed at the
females as the man on the left is
shirtless and the man on the right has
many tattoos that are displayed to the
readers clearly. Through this, as well as
their fixed, mysterious gaze into the
camera lens, we can see that the men
are showing strength and muscularity.
This can also appeal to males since this
image would stereotypically be seen as
role models for males.
Sub images- There is no main image on 2
but there are 5 sub images featured on the
double page spread altogether. One is of
the two band mates sat down which shows
a calm and relaxed side to them which is
contrasted to the other four pictures which
are from their concerts. They show the
crazy, fun, lively atmosphere and side to
the ‘Slaves’.
Feature headline- The feature headline
is only shown in 1 and it reads ‘Fight for
your rights’. The phrase is a bold
statement and is presented that way
through the use of fonts and style.
Initially, the word ‘Fight’ is bigger and
presented as more obvious compared to
the rest of the words. It is written in
white letters on a black background
which makes it stand out more and is
easier to grab the attention of the
readers. Although the word ‘Fight’ has
negative connotations, the font makes of
the word contrasts that idea. This is
because the edges of it are more
rounded instead of harsh, squared edges
and corners. Here, NME may be sending
out a message that states a positive and
encouraging concept rather than a
message that can be associated with the
most obvious definition of ‘Fight’. The
rest of the phrase fits into the red
rectangle which helps with the overall
organisation of the double page spread.
Colour scheme- the colour scheme for both 1 and 2 consists of
four colours- Red, Blue, White and Black. The white and black are
used for mostly information and to contrast between writing and
the background whereas the red and blue tie into the colour
scheme of the tattoos of both the members. This is then used for
visual aspects of the pages such as the blue splashes on the
headline etc.
Content- 1 does not include much information. There is a paragraph which tells the readers a little background information for those who either had
not heard of the ‘Slaves’ or perhaps would like to know more. This way NME engages even those who are not familiar with the band so that they can
be involved when it comes to the further interviews/articles. In addition, it includes a huge main image as well as a headline to get the readers
introduced to the upcoming articles/content. Like mentioned above, 2 has no main image however does include 5 smaller pictures. As well as this, it
is heavily loaded with information, interviews and articles relating to the band. However, it not only involves contents that are ‘Slaves; related as the
red and yellow box include extra information either about art or recommendations.

9. NME ANALYSIS FOR THE TARGET AUDIENCE, MIS-EN SCENE AND GENRE.
From this issue of NME, I would say that the target audience is both males and females and, in majority, anyone over the age of 16. The
reason I would say that the magazine is targeted at both genders is because of the images that are included throughout the magazine.
Initially, the front cover consists of an image from the concert of ‘Slaves’ which is shown to have a male audience. In addition, the two
artists show muscularity by the tattooed arms and performing shirtless which can be seen as role models for males . On the other hand,
the shirtless and masculine men can attract females.
Two attractive, confident females are displayed on the contents page which can easily attract the male gaze as well as create role models
and for the female side of the audience.
Although the images are not too revealing I would say that NME’s audience target age would be 16+ due to the body images and
multiple nudity, such as shirtless pictures. The age group can also be seen from looking at the front cover and the sub images on the
double page spread 2. Looking at the crowd of the concerts, there are not children or young teenagers (12-15) which shows that this
magazine is most probably not aimed at the age range.
Characters- The characters I see NME use and show in their magazines are those who are presented as independent and strong. I think
that NME try to present their characters to be icons that their audience looks up to and aspires to be like. Very rarely (as seen in both the
front cover as well as the contents page) do the characters in the images look into the camera lens, this goes against the usual
stereotypical image found in a magazine. This is obviously changed if the characters have a purpose of looking directly into the lens (at
the audience) like for example in the double page spread 1 where the artists stare corresponds and emphasises the feature
headline/statement that reads ‘Fight for your rights’.
Lighting- The lighting on the front cover picture is significant as it solemnly points in the direction of the guitarist and emphasised his
tattoos and the electric guitar. Here NME initially establishes the atmosphere of this issue of the magazine and shows that their
contents, features and articles of the magazine will mention hard-core, chaotic vibes.
Space- Overall, NME has a very busy/chaotic layout and way of organising it’s information. All of their articles as well as images are
cramped closely together. I do believe that they have a balanced amount of pictures and text which helps to make the very busy page
look visually pleasing and not distracting. At times, NME however are shown to balance their layouts as seen in the two double page
spreads that are both dedicated to ‘Slaves’ where one double page spread is extremely chaotic and busy and the other one organised,
and has minimal information. Both are very different and are certain to satisfy the different needs of the audience.
The original genre of the NME magazine is said to be punk rock which is effectively mirrored by the main focus of this NME issue- ‘Slaves’
(the band) who are mostly producing punk rock and hard-core punk music. Now, more frequently NME includes sub genres of punk as
seen in the contents page when they announce and feature the ‘Nova Twins’ which label their music as grime punk. To widen their
audience, NME does mention/advertises other genres such as Drake and his rap/RnB music style.

10. Masthead- The masthead of Q Magazine is
very simple and stands out on the front cover
due to the contrasting red and white colours.
The red is eye catching which brings automatic
attention to anyone passing it. The masthead
is not fully visible as one of the members of
Green Day is in front of the Q. This suggests
that the magazine is successful and does not
need to focus the cover pain on the name of
the magazine (the masthead). Unlike other
magazines, the masthead here is only one
letter and therefore only occupies the top, left
side of the front cover. This saves Q magazine
space which they use to advertise articles
within the magazine.
Main Image- The main image shows a medium close up of the band ‘Green Day’. The three
characters are making direct address with the audience which creates a personal connection
between the two. The band members are all wearing dark clothing and some of them dark makeup
such as black eyeshadow around the eye. Billie, the lead singer, is wearing a low cut top revealing
his tattoo. In addition, the character’s (on the left) hair is green which links to their name ‘Green
Day’ and shows a little humour and irony. Their costume ties into the blue phrase just below them
which mentions rock and roll as the messy hair and dark clothing/make-up reveals a more ‘hard-
core’ side of the band.
Colour scheme- The main colour scheme consists of white, red, blue and elements of green.
Red and white are the established colours of the Q magazine, they are used for all of their
mastheads. To make the magazine cover organised and pleasing to the eye, those two
colours were almost essential to use. The use of the sky blue colour is used to highlight
information that is likely to appeal to the readers. It is eye catching as most is contrasts with
red as well as stands out from the white/black backgrounds. The use of the colour green is
subtly used as a tint to the background as well as the guy (on the left) hair colour,
presumably to tie into the focus and theme of ‘Green Day’.
Puff- The puff is located just at the top of the
masthead and reads ‘The world’s greatest music
magazine’. It is a convenient place to put the puff
as the masthead is one of the most eye catching
features on the page (due to the red that stands
out). Therefore, it is one of the first thing that the
audience will notice which gives them the
satisfaction that the Q magazine is in fact reliable.
Selling line- The names of artists at the
bottom of the cover page is known as the
selling line. It advertises the artists that will be
featured in this issue of the magazine. Q
magazine tried to mention 6 artists from
different background/genre. For example
Wiley- who is a rapper from the UK, Bjork- an
Icelandic singer of art pop/electronica as well
as the world famous band ‘The Killers’.
Including artists from different genres at the
front of the magazine, widens the Q
magazines potential audience.
Plug/Buzz Word- Located near the sub image is a
plug (a blue rectangle with white writing) that
reads ’14-page Exclusive/ His full story’. This is a
plug, it gives the audience a sense that they are
receiving a large amount of limited information
as well as value for their money. There is also the
buzz word included that reads ‘exclusive’. This
makes the reader feel more involved.
Sub Image- The sub image corresponds with the
article advertised about Johnny Marr. It gives
the audience a sneak peak of what is inside the
magazine. The cinematography of a medium
close up is used to reveal the detail in the
person’s face. Also, a clear direct address is used
in the picture which creates an automatic bond
between the audience and the character in the
picture.

11. Layout/Positioning- From my market
research I know that ‘Q magazine’ is
published monthly, compared to both
NME and Kerrang! Which are published
weekly. This would make sense as to
why Q magazine has a double page
spread for the contents page instead one
just one single page as they have more
pages in the magazine and more
contents to advertise. Their layout is
organised wisely, with a big main image
on the left and neatly position contents
below it (in columns). The contents are
split into three sections which is
convenient for the reader as they
immediately know where to look if they
are trying to find something specific.
Images- There are 7 images on the double page spread. On each of the two pages there is one
image that draws the attention of the reader because it is significantly bigger. The image on the
left page is covering the ‘o’ of ‘Contents’ slightly which draws the attention od the reader who is
reading the headline to the image. Below it, to the right, is a small image of a band that relates to
the contents on positioned on its left. The colours of both these images are mostly dark and dull
(black and grey). This is contrasted on the right side of the page where two colours (blue and pink)
are vivid in the picture. I think that the pink background on the biggest (main) picture on the right
side of the page draws immediate attention of the reader as it contests with the clothing of the
members of ‘The 1975. The blue colours is cooperated into the other 4 pictures on the page
whether it is in clothing, background or accessories/props.
Colour scheme- The Q magazine stuck
with the red, black and white colours
that they use for every magazine. With
this contents page, and linking back to
the front cover they had also used the
colour blue to highlight certain
information that Q wants the readers
to pay attention. In addition the blue is
used in the images to tie the colour
scheme of the double page contents
pages together. Q magazine did also
use pink as a background colour for the
image of ‘The 1975’ which I believe
solemnly has the purpose to make that
image stand out.
Text/Captions- The small black boxes
with white writing places near most of
the images describes the people in the
image and what they are doing. It also
references to the page number that
the reader can find out more about
that certain artist. The small font of
the writing is significant as it is not eye
catching however is visible for those
who chose or are interested in that
particular artist or picture.
Sub headings- The sub headings are written in
capital letters and in bold. This is because they
are relevant and most probably what the readers
are looking for on the double page spread of the
contents page. They are engaging by using
ellipses at the end of the heading for example
‘How to Survive Rock ‘n’ Roll with…’ this way the
reader wants to find out more by looking at that
section. It is a fun and obvious way to attract/
appeal to the readers.
Headline- The headline here is ‘Q
Contents’, it uses the original ‘Q’ of the
brand (the one on the cover page) as
well as the font that was used at the
front cover of the page for information
or headings. The word ‘Contents’ isn’t all
capitalised which I believe creates a
calm and more pleasant mood of the
pages.
Buzz words- Buzz words are used in the ‘Q Review’ section at the
bottom of the page on the right. One of which is ‘NEW!’ this is
written in white writing and on a red background. Although the
writing is small, the red background can draw the readers eye and
the buzz word will make them realise that this is the most recent,
best information and that Q magazine provides them with the best
reviews. As well as this, they also include the buzz word ‘LIVE!’
which is in the same shape, font and size as the ‘NEW!’ apart from
the colour of the background which is black. I believe that this also
engages the audience as they can witness their favourite artists
(ones mentioned in the front cover) live.

12. Colour scheme- The colour scheme is again
kept simple with the basic black writing on a
white background and black and white image
on the right as well as the costumes of the
characters in the images wearing basic, plain
colours (black, white, grey, brown). The
double page spread does involve aspects of
colour that are similar to the front cover- blue
and red with brief green touches for nature
(grass) or backlighting.
Layout/Positioning- The layout of
the double page spread is organised
as it contains a balanced amount of
pictures and text. The section that is
about getting to know the band
(facts about them) is sectioned off
with a black border which shows that
it is a different topic. However the
positioning is busy as some of the
pictures overlap over each other and
everything is packed closely together
with very little/ hardly no free space.
Also, the text goes over the main
image on the right page.
Images- The four images on the left all include colour and coordinate well with each other. They all
overall/interlink which automatically shows that the page is focused on one band. One other thing that they have
in common is that they all (including the picture on the right) place pictures of the band preforming/ backstage or
their fans. This sets a specific mood for the double page spread. In addition, of the images is a low angle shot
which helps show authority and a perspective of a fan at their concert. This is once again relatable to those
readers who like the ‘Blossoms’ or go to festivals/events. I’d say the ‘main image’ is the black and white picture of
he ‘Blossoms’ preforming on the right page. It is the biggest and although it does no include much colour, the
lighting in the picture draws the readers immediate attention. As well as all of these images there are also five
close up of the five band members located near the bottom of the right page. Due to that section being dedicated
to getting to know the artists, the close ups help build a personal and more intimate relationship between each
member and the reader.
Content- The article that spreads
through the double page spread is
one that includes real life quotes
from the band members of
‘Blossoms’ however I is not an
interview. The Q magazine did a
good job at combining an interview
with the history of the band. For
example, they mention numerous of
the places where the Blossoms had
preformed starting off with the exact
date and location. This shows how
professional, organised and official
the Q magazine is as well as provides
the readers with detail, analysed, up
to date information that makes them
feel as though they are receiving
best value for money and are getting
exclusive information. In addition,
the Q magazine included a boxed off
section with all of the band members
as well as a few facts about them. All
of this makes Q magazine look
dedicated and organised.
Text/Captions- The text and
captions is all very visible. For
example the white box places over
the pictures n the left page is visible
because of the white background of
the box placed over a dark image. In
addition, the black box with white,
bold quote emphasises that point
and draws the attention of the
reader. That way they can receive a
hint as to what the article is about
and decide if to read the full article.
Same with the bold red name
written to state who said the quote.
Language- On the left there is a quote from Tom Ogden
where he talks about how enthusiastic him and his band
mates are about their current job as being artists. He uses the
word ‘shit’ as an adjective describing his previous job. As well
as this, at the end he says ‘F**K’. The fact that Q magazine
included ‘Shit’ shows that their style is chilled out and relaxed.
This way the audience can be drawn to their magazine as they
know that the content is real and natural and not modified to
fit specific age range or not offend with rude language.
However, the Q magazine does show that they are
professional by using ‘*’ instead of writing the whole F word.

13. Q MAGAZINE ANALYSIS FOR THE TARGET AUDIENCE, MIS-EN SCENE AND GENRE.
I think that the target audience for the Q magazine is both females and males between the ages of 18 and 30. I’d say that this is the age
range they aim their magazine as they openly include swearing into quotes that then stand out and therefore catch the attention of the
reader. In addition, I wouldn’t say that Q magazine is targeted at under 18s, this is because they are very professional and official in their
presentation and information that they provide. Because of this I think that they would want to be a respected brand within adults.
What also hints at the fact that it is a 18+ is the use of dark colours for almost all of the magazine. I wouldn’t say their layout could be
described as ‘fun’ or ‘vibrant’ which I know is what attracts the majority of younger people.
Throughout all three pages that I had analysed, there are very limited number of images containing females. This means that Q magazine
could be focusing on attracting the female gaze to the male characters displayed in the pictures. However, by the style of fonts being
bold for throughout almost all of the magazine, as well as the dark colours and use of language, I think that Q magazine aims to target
the males. Overall, I do not think that Q magazine tailor their magazine to a fit a specific gender and instead focus on attracting people
who like the type of music that they feature.
Characters- In their images, Q magazine has characters who have direct address (looking into the camera lens) and those who don’t.
Through what I can see from the analysed pages, the ones that are making direct address, for example Green Day on the front cover,
have very serious and monotone face expressions and convey most emotions through eye contact. Those images which include
characters looking away from the camera lens are always shown to be either laughing/enjoying themselves or busy. This is shown, for
example, on the contest page where The 1975 and male that is in the close-up where he is looking away are presented as happy, smiley
characters. Also, on the double page spread where the ‘Blossoms’ are walking they are all occupied by either preforming or taking
pictures etc.
Props- The only props that are used in the images are items that are music related. This suggests that Q magazine takes the music
seriously. In majority, both acoustic and electric guitars are used. There is an image that involves a microphone and one that shows the
band ‘The 1975’ holding pieces of paper which suggests that they are music sheets due to the overwhelming use of musical props in
other pictures. It would make sense for he sheets of paper to be either lyrics or music notes.
Space- The spacing of the information, both textual and conveyed through images, is tightly packed together and usually overlapping
each other. Through this it is evident that Q magazine is packed with information and wants to include as much as possible for the value
of money that each reader is paying.
The Q magazine does not have a specific genre that they focus on, instead they dedicate their magazine to the most influential and
popular artists of all time with automatically widens their audience. They include artists that are not longer making music and those who
are just starting out. This is evident as in previous issues they included features such as ‘The 100 Greatest Albums’. From this I know that
they do not specify the genre which welcomes all readers to find out the 100 greatest albums. However I am aware that Q magazine
cannot cover all types of genre in detail and therefore I found that they usually put more focus into the Rock and Pop genres. They are
partnered with Glastonbury Festival which in majority headline pop and rock artists (this includes different types of rock such as indie,
alternative, classic).