Overview and Its Advantages What is SEO Ingredients of SEO Words Matter Title Matter Links Matter Words in Links Reputation Matter Advantages of SEO

35. WHAT IS SEO?
• SEO stands for Search Engine Optimization.
• Refers to the process of “optimizing” both the
on-page and off-page ranking factors in order
to achieve high search engine rankings for
targeted search terms.
• Refers to the “industry” that has been created
regarding using keyword searching a means
of increasing relevant traffic to a website.

36. Ingredients of SEO

37. Words Matter

39. Example of words matter

42. Title Matter

46. Links Matter

65. Words In Links

72. Example of Words In
Links

75. Reputation Matter

82. Algorithm

84. Advantages of SEO
 SEO Delivers a continuous flow of free and
targeted traffic
 SEO gives your business exposure to people
who are looking for a solution
 SEO generates traffic that have a good
chances of converting
 SEO can help you with Business Growth