This document outlines an SEO strategy for the Baby Chakra website. It includes conducting an audit of on-page and off-page ranking factors, technical elements, and competitors. The objective is to make the site more discoverable and increase organic traffic. Activities proposed include optimizing meta tags, URLs, content, and backlinks. Performance will be tracked through metrics like rankings, traffic, and backlinks. Regular audits and reporting will ensure the strategy's success.
Search Engine Optimization, SEO Audits, and AnalyticsBill Hartzer
Want to learn the latest, up to date Search Engine Optimization techniques, tips, and best practices? Here’s your chance. Bill Hartzer will show you how to create websites that are search engine friendly, while taking advantage of all the latest SEO techniques and code markup. He’ll show you how to analyze websites that are currently ranking well in the search results, get your own web pages to rank well, and how to continually tweak and repeat the process. He’ll also discuss SEO audits and why they’re a necessary part of the overall SEO process and why analytics is so an integral part of SEO.
Search engine optimization is a getting organic traffic for webpage or website from free and paid listings of search engines like Google, yahoo and bing etc..
This presentation is based on Search Engine Optimization.
Here we will be discussing the meaning of SEO, how it is done.
what are the ranking factors which are useful to set ranks of website.
then we discuss why do we need SEO.
finally we will be discussing some of the algorithms used by google to improve the search results of any keyword searched.
Search Engine Optimization, SEO Audits, and AnalyticsBill Hartzer
Want to learn the latest, up to date Search Engine Optimization techniques, tips, and best practices? Here’s your chance. Bill Hartzer will show you how to create websites that are search engine friendly, while taking advantage of all the latest SEO techniques and code markup. He’ll show you how to analyze websites that are currently ranking well in the search results, get your own web pages to rank well, and how to continually tweak and repeat the process. He’ll also discuss SEO audits and why they’re a necessary part of the overall SEO process and why analytics is so an integral part of SEO.
Search engine optimization is a getting organic traffic for webpage or website from free and paid listings of search engines like Google, yahoo and bing etc..
This presentation is based on Search Engine Optimization.
Here we will be discussing the meaning of SEO, how it is done.
what are the ranking factors which are useful to set ranks of website.
then we discuss why do we need SEO.
finally we will be discussing some of the algorithms used by google to improve the search results of any keyword searched.
Basics of Search Engine Optimisation (SEO)Social Beat
A presentation on the Basics of Search Engine Optimisation (SEO) - What & Why of SEO. It involves understanding the basics of On Page SEO, Off Page SEO and how to track the results of the SEO effort. This presentation was created by Google Partner & South India's leading digital agency, Social Beat.
Understanding how the search engines work and our process for evaluating SEO performance.
Learn the importance of SEO compared to other forms of online traffic such as paid search and social media.
For more information please visit us at http://jagdigital.com.au/
Google is more than a search engine. It’s also a verb! That’s right, the search engine company is also an action word for the activity consumers participate in everyday. Consumers use the search engine for tips, product information, comparisons, reviews, prices, and more. Essentially, they want immediate answers and they search online to find them. The question becomes: will the answers to their questions come from your company or its competitors the next time they Google? Get started with search engine marketing in SEO 101: Increasing Your Organic Traffic.
Search Marketing is one of the core aspects of Digital Marketing. Paid or Organic, it is not about the competition between the two...but the way both are utilized in sync to drive SERP traffic onto your website.
SEO course & services in Ghaziabad | Advanced seo Course in Ghaizabad |Search...SEO Master LLC
Digital Marketing Paathshala(DMP) is devoted to educating professionals in the field of Digital Marketing. We enable professionals to execute efficient campaigns, drive higher ROI and competitiveness in a global jobs market
Slides are based on introduction to Search Engine Optimization (SEO) techniques to boost website or web pages. It covers different topics related to on-page and off-page SEO optimization techniques to make Google rank your website/web pages better position in its search results. It further includes tools and techniques to analyze SEO of your site.
Mobile and Desktop SEO Audits - Rocks Digital Marketing Conference 2018Bill Hartzer
In this presentation about Mobile SEO audits and Desktop SEO audits, Bill Hartzer talks about performing a mobile SEO audit versus a desktop SEO audit. SEO tools are mentioned, as well as the process for performing an SEO audit on a website.
SEO for Small Businesses, What Google Wants180Fusion
In this webinar, we look at how to make your website easy to find, how to boost website traffic and how to generate leads, while following Google best practices.
Learn Digital Maketing With Mr. Mahesh Gangurde. Simple SEO Techniques By Mahesh Gangurde.Search Engine Optimization (SEO) is the process of optimizing a website so that search engines can find and rank that website for a particular Keywords
Learn about what is search engine optimization and how seo process works such as Google Crawling, Indexing, OnPage Optimization, Offpage Optimization (Link Building) etc.
Basics of Search Engine Optimisation (SEO)Social Beat
A presentation on the Basics of Search Engine Optimisation (SEO) - What & Why of SEO. It involves understanding the basics of On Page SEO, Off Page SEO and how to track the results of the SEO effort. This presentation was created by Google Partner & South India's leading digital agency, Social Beat.
Understanding how the search engines work and our process for evaluating SEO performance.
Learn the importance of SEO compared to other forms of online traffic such as paid search and social media.
For more information please visit us at http://jagdigital.com.au/
Google is more than a search engine. It’s also a verb! That’s right, the search engine company is also an action word for the activity consumers participate in everyday. Consumers use the search engine for tips, product information, comparisons, reviews, prices, and more. Essentially, they want immediate answers and they search online to find them. The question becomes: will the answers to their questions come from your company or its competitors the next time they Google? Get started with search engine marketing in SEO 101: Increasing Your Organic Traffic.
Search Marketing is one of the core aspects of Digital Marketing. Paid or Organic, it is not about the competition between the two...but the way both are utilized in sync to drive SERP traffic onto your website.
SEO course & services in Ghaziabad | Advanced seo Course in Ghaizabad |Search...SEO Master LLC
Digital Marketing Paathshala(DMP) is devoted to educating professionals in the field of Digital Marketing. We enable professionals to execute efficient campaigns, drive higher ROI and competitiveness in a global jobs market
Slides are based on introduction to Search Engine Optimization (SEO) techniques to boost website or web pages. It covers different topics related to on-page and off-page SEO optimization techniques to make Google rank your website/web pages better position in its search results. It further includes tools and techniques to analyze SEO of your site.
Mobile and Desktop SEO Audits - Rocks Digital Marketing Conference 2018Bill Hartzer
In this presentation about Mobile SEO audits and Desktop SEO audits, Bill Hartzer talks about performing a mobile SEO audit versus a desktop SEO audit. SEO tools are mentioned, as well as the process for performing an SEO audit on a website.
SEO for Small Businesses, What Google Wants180Fusion
In this webinar, we look at how to make your website easy to find, how to boost website traffic and how to generate leads, while following Google best practices.
Learn Digital Maketing With Mr. Mahesh Gangurde. Simple SEO Techniques By Mahesh Gangurde.Search Engine Optimization (SEO) is the process of optimizing a website so that search engines can find and rank that website for a particular Keywords
Learn about what is search engine optimization and how seo process works such as Google Crawling, Indexing, OnPage Optimization, Offpage Optimization (Link Building) etc.
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
Arka softwares a leading web development company here with this presentation describes the functionality and usability of digital marketing. With this presentation it highlights the processes and techniques of search engine optimization.
The presentation includes how SEO works and how many techniques available for SEO. Why we use White and Blackhat technique and also we describe the on page and off page optimization works.
In today's digital age, having a strong online presence is important for businesses to thrive. With millions of websites competing for attention, search engine optimization (SEO) has become indispensable. However, navigating the complex world of SEO can be …
To know more: - https://www.eglogics.com/seo-company-india/
Digital Marketing Course Week 6: Search Engine Optimization (SEO)Ayca Turhan
Sixth week slides of eMarketing Course at Hacettepe University taught by Ayca Turhan. Topics covered within the presentation include:
Search Engine Optimization Strategies
For more please visit: www.aycaturhan.com/man423
Elevate Your Online Presence with Expert Search Engine Optimization ServicesDigital Magic Touch
Unlock the full potential of your website with our top-notch Search Engine Optimization (SEO) services. Our team of seasoned professionals employs cutting-edge strategies to enhance your online visibility, drive organic traffic, and boost your search engine rankings. Experience increased website authority and improved user engagement with our tailored SEO solutions. Elevate your digital presence today!
SEO for Beginners-- What is Search Engine Optimization (SEO) ?Naveen Srikantaiah
This SEO PPT will help the SEO beginners to quickly understand what is basic seo and SEM is all about . How can SEO Specialist perform SEO activities to rank the client higher i n Google search..The Terminology Search engine optimization (SEO) and Search engine marketing(SEM) has been clearly defined with marketing values and how SEO and SEM should be performed on a website , with SEO techniques and SEM techniques.
Explore our comprehensive data analysis project presentation on predicting product ad campaign performance. Learn how data-driven insights can optimize your marketing strategies and enhance campaign effectiveness. Perfect for professionals and students looking to understand the power of data analysis in advertising. for more details visit: https://bostoninstituteofanalytics.org/data-science-and-artificial-intelligence/
Chatty Kathy - UNC Bootcamp Final Project Presentation - Final Version - 5.23...John Andrews
SlideShare Description for "Chatty Kathy - UNC Bootcamp Final Project Presentation"
Title: Chatty Kathy: Enhancing Physical Activity Among Older Adults
Description:
Discover how Chatty Kathy, an innovative project developed at the UNC Bootcamp, aims to tackle the challenge of low physical activity among older adults. Our AI-driven solution uses peer interaction to boost and sustain exercise levels, significantly improving health outcomes. This presentation covers our problem statement, the rationale behind Chatty Kathy, synthetic data and persona creation, model performance metrics, a visual demonstration of the project, and potential future developments. Join us for an insightful Q&A session to explore the potential of this groundbreaking project.
Project Team: Jay Requarth, Jana Avery, John Andrews, Dr. Dick Davis II, Nee Buntoum, Nam Yeongjin & Mat Nicholas
Adjusting primitives for graph : SHORT REPORT / NOTESSubhajit Sahu
Graph algorithms, like PageRank Compressed Sparse Row (CSR) is an adjacency-list based graph representation that is
Multiply with different modes (map)
1. Performance of sequential execution based vs OpenMP based vector multiply.
2. Comparing various launch configs for CUDA based vector multiply.
Sum with different storage types (reduce)
1. Performance of vector element sum using float vs bfloat16 as the storage type.
Sum with different modes (reduce)
1. Performance of sequential execution based vs OpenMP based vector element sum.
2. Performance of memcpy vs in-place based CUDA based vector element sum.
3. Comparing various launch configs for CUDA based vector element sum (memcpy).
4. Comparing various launch configs for CUDA based vector element sum (in-place).
Sum with in-place strategies of CUDA mode (reduce)
1. Comparing various launch configs for CUDA based vector element sum (in-place).
Opendatabay - Open Data Marketplace.pptxOpendatabay
Opendatabay.com unlocks the power of data for everyone. Open Data Marketplace fosters a collaborative hub for data enthusiasts to explore, share, and contribute to a vast collection of datasets.
First ever open hub for data enthusiasts to collaborate and innovate. A platform to explore, share, and contribute to a vast collection of datasets. Through robust quality control and innovative technologies like blockchain verification, opendatabay ensures the authenticity and reliability of datasets, empowering users to make data-driven decisions with confidence. Leverage cutting-edge AI technologies to enhance the data exploration, analysis, and discovery experience.
From intelligent search and recommendations to automated data productisation and quotation, Opendatabay AI-driven features streamline the data workflow. Finding the data you need shouldn't be a complex. Opendatabay simplifies the data acquisition process with an intuitive interface and robust search tools. Effortlessly explore, discover, and access the data you need, allowing you to focus on extracting valuable insights. Opendatabay breaks new ground with a dedicated, AI-generated, synthetic datasets.
Leverage these privacy-preserving datasets for training and testing AI models without compromising sensitive information. Opendatabay prioritizes transparency by providing detailed metadata, provenance information, and usage guidelines for each dataset, ensuring users have a comprehensive understanding of the data they're working with. By leveraging a powerful combination of distributed ledger technology and rigorous third-party audits Opendatabay ensures the authenticity and reliability of every dataset. Security is at the core of Opendatabay. Marketplace implements stringent security measures, including encryption, access controls, and regular vulnerability assessments, to safeguard your data and protect your privacy.
Levelwise PageRank with Loop-Based Dead End Handling Strategy : SHORT REPORT ...Subhajit Sahu
Abstract — Levelwise PageRank is an alternative method of PageRank computation which decomposes the input graph into a directed acyclic block-graph of strongly connected components, and processes them in topological order, one level at a time. This enables calculation for ranks in a distributed fashion without per-iteration communication, unlike the standard method where all vertices are processed in each iteration. It however comes with a precondition of the absence of dead ends in the input graph. Here, the native non-distributed performance of Levelwise PageRank was compared against Monolithic PageRank on a CPU as well as a GPU. To ensure a fair comparison, Monolithic PageRank was also performed on a graph where vertices were split by components. Results indicate that Levelwise PageRank is about as fast as Monolithic PageRank on the CPU, but quite a bit slower on the GPU. Slowdown on the GPU is likely caused by a large submission of small workloads, and expected to be non-issue when the computation is performed on massive graphs.
2. • Objective
• SEO Ranking Factors
• SEO Audit
• Competitor Analysis
• SEO Tools
• SEO Way forward
• On-Page Activities
• Off-Page Activities
• Performance Measurement & Tracking
• Case Studies
What
we are
presenting
3. To make the Baby Chakra
website discoverable in search
engines across relevant
keywords
Increase the organic and direct
traffic
Reduce paid media spends by
increasing leads & sales through
organic trafficObjective
5. • Meta Descriptions
• Meta Titles
• Content Quality
• Content Length
• Content Freshness
• URL Structures
• Internal Links
• Outbound Links
• Image Title Tags
• Keyword Usage
• Page Depth per Visit
• Rate of Audience Engagement (Avg. Time Spent)
• Social Tags
Google uses over 200 factors to
rank webpages for SERPs. As
part of our partnership, we will
assess and prioritize many of
these factors to improve your
site. Some of those factors
include:
Onsite SEO
SEO Ranking Factors
6. Baby Chakra website is not
ranking in the top 2 pages for
most relevant keywords
resulting in very low organic
traffic as compared to the
competition
Problem
Statement
7. SEO Audit Checklist
On-Page Audit Technical and Off-Page Audit
Meta Tags Microdata Schema
Heading Tags JavaScript and CSS test
Robots.txt URL Canonicalization
Sitemap Site loading Speed
Broken links Off-Page/backlink Test
URL Test
Content
On-Page and Technical Audit
11. SEO Score
For any very well
optimized SEO site
checkup score must
85+ but for Baby
Chakra it is 79 which is
on the Good Side.
12. Meta Tags are Optimized, Need to Add some more keywords in Title.
Meta Tag Audit for Home Page
13. Keyword not used in H1 tag but Character limit is very high.
Heading tags Audit for Homepage
India's Largest Community for Pregnancy, Parenting Tips & Advice for
Baby's Development
18. Avg. website loading time
is 8.06 seconds which is not up
to the standard recommended
loading time which is 5 seconds
Website Load Time Audit for Home Page
20. Microdata schema tag is the advance SEO technique to make Search engine
understand the value of your content
Microdata Schema Audit for Learn page
21. JavaScript is not optimized due to which continuous crawl error is occurring
which indirectly increases the site load time.
Javascript Audit for Home Page
22. Some of your website's CSS files are not minified due to which website load
time is increasing
CSS Audit for Home Page
24. • 6979 backlinks created in last 5 years. In a year minimum 500 quality backlinks need to be created for
any website to rank in SERP.
• Trust flow of backlinks for any website must be 20+ and for Baby Chakra website it is 18 which is very
Low.
SEO Audit – Off-Page/Backlink
26. • Google Keyword Planner: For researching high volumes keywords for
India Travel House website which will create demand
• SEMRUSH (Paid): For doing the competitor analysis
• Screaming Frog (Paid): For Entire website audit which includes onpage,
technical audit and load time audit of India Travel House India website
• Majestic SEO (Paid): For doing competitor backlink analysis
SEO Tools
28. • Meta Tags: creating meta tags using high volume keywords as well creating meta tags fro
new pages.
• URL Optimization: using primary keywords in the URL to make it more search engine
friendly
• Content: using our primary and secondary keywords in the content to make our keyword
more relevant to our website.
• Image Optimization: use Alt tag attributes to all important images
• Schema Tag: implementing schema tag in all the product pages with rating and review
icons
• Backlinks: month on month creating quality backlinks
On-Page Activities
29. • Best Keywords: To select best and relevant keywords that describes your business
and products
• Search Volume: To research on best possible keywords which will be having good
search volumes.
• Competitors: Research on the keywords in which your competitors are ranking in 1st
page of SERP.
• Exact TG: Research on best possible keywords what our TG is searching for.
• Domain age: Research on keywords on the basis of domain age of the current
website.
New Keywords & Research Strategy
30. • Article Submission
• Niche Guest blog Posting (very important)
• Quality Link Building Activity
• High page rank directory submission
• Quality and relevant blog commenting
• Niche Forums Submission
• We follow quality and ethical link building activities
• Quality social bookmarking
• Promoting sites in Google plus and Facebook
Off-Page Activities
32. • Consumer Journey and Behaviour
• Filter wise data
• Event creation
• Goal creation
• Button tracking
• Form Tracking
Advanced Analysis
33. a) SEO Keyword Ranking
b) SEO Traffic Performance Measurement
c) Backlink Measurement
Performance Measurement
34. • Page Views: Number of pages viewed on your website
• Number of Visits: Number of visits to your website
• Organic Visit: Month on month increase in organic traffic
• Referral Traffic: increase in referral traffic through link building activities
• Direct Traffic: Month on month increase in direct traffic
• Unique Visits: Number of individuals who visit your website
• Return Visits: Number of times a unique visitor returns to your site
• Average Time on Site: Amount of time a visitor spends on your website
• Bounce Rate: Percentage of users who visit one page and then exit
• Position in Search Results: Your organic ranking on search engine result pages
Traffic Performance Measurement
35. • Increase in number of quality backlink in every quarter to quarter
• Maintaining the trust flow of the backlinks
• Increasing the Domain Authority of Baby Chakra website
Backlink Measurement
36. • Keyword Ranking Report (Keywords will change basis the performance every quarter)
• Performance review of the present keyword will be done on monthly basis
• Traffic Report Includes
– Overview (Traffic Summary)
– New v/s returning
– Browser wise
– Top Sources
– Pagewise
– Behaviour flow
– Devices
– Location wise
Reporting & Analysis – Every Month
37. • Full detailed on-page Audit of Baby Chakra Website
• Full Backlink Audit
• Full detail technical Audit
• Way forward for Next month
Quarterly Audits
38. • Unwanted Back link Removal
• Content Plagiarism check and Re-changing
• Google Penalty checking and removal
Risk Forecasting & Mitigation