SEO (Search Engine Optimization) is the process of optimizing website content to increase organic search visibility and traffic. It involves technical, on-page, and off-page optimization. Technical optimization focuses on website speed, structure, and indexing. On-page optimization involves headings, keywords, meta tags, images, and internal/external links. Off-page optimization uses link building and social media to improve search rankings. Free SEO tools can help with optimization, keyword research, and technical analysis. The overall goal of SEO is to have a website rank highly and earn relevant traffic from search engines.

1. SEO(Search Engine Optimization)

2. What is Search Engine?
Before we start SEO, we have to learn about Search Engine. So, Search Engine is a system that is
designed to search for information on the World Wide Web.
Example - Google, Yahoo, Bing, AOL, MSN, ASK etc.

3. SE(Search Engine) Methodology
Search with
your
Keywords or
Search Term
Web
Crawling
Page
Indexing
Request
Processing
Relevancy
Estimation
Displaying
Result

4. What is SEO?
SEO is the Process to optimize your site content. So, that your site will appear in search engine
page. Also it is the process of getting traffic from the “free,” “organic,” “editorial” or “natural”
search results on search engine page.

5. Why do we need SEO?
 To increase the search visibility of the site.
 Important channels for a new site.
 Improve the user experience and usability
of a web site.
 SEO for a well established brand is far
easier.
 SEO can put you ahead of the
competition.

6. Process of SEO
SEO
(Search Engine
Optimization)
Technical SEO On-PageSEO Off-Page SEO
Search Engine Optimization (SEO) is the practice to optimize your website content for
increasing the quantity and quality of traffic to your website through organic search engine
results.

7. Process of SEO
Technical SEO
Website
Speed
Mobile
Friendliness
Site
Architecture
Structured
Data Markup
Duplicate
Content
Technical SEO refers to the process of optimizing your website for the crawling and
indexing phase.

8. Process of SEO
On-Page
SEO
Headings and
Title of the
page
Optimization
Keywords
Optimization
Meta Tags
(Title,
Description,
Keywords)
Image
Alt+Tag
Fresh and
quality
content
Optimized
external and
internal links
On-Page SEO is the process of optimizing individual web pages in order to rank higher
and earn more relevant traffic in search engines. It’s involves making sure your
website pages, titles, tags, content and overall structure are optimized for your target
keywords.

9. Process of SEO
Off-Page
SEO
Link Building
Social
Bookmarking
Directory
Submission
PDF Submission PPT Submission
Off-Page SEO is a techniques that can be used to improve the position of a website in
the search engine results page.

10. Free SEO Tools
 SEO Site Checkup
 XML Sitemaps Generator
 Schema Creator
 Google Keyword Planner
 Google Analytics
 Google Search Console
 Structured Data Testing Tool
 Google PageSpeed Insights
 Robots.txt Generator
 Copyscape
 Find Broken Links

11. Practical Work
1. SEO Process.
2. How to write Meta Tags.
3. How to implement Meta Tags.
4. How to check SEO process on a Particular Website.
5. How to check Keywords Rank.
6. Process of getting Keywords Rank very short time.
7. Creating process of Google My Business Page .

12. Thank You