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Wide Vision Technologies Ltd


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Wide Vision Technologies Ltd

  1. 1. Presented By :Wide Vision Technologies Ltd
  2. 2. Definition SEO Stands for Search Engine Optimization. SEO is all about optimizing a web site for search engines. SEO is the process of designing and developing a web site to rank well in search engine results. SEO is to improve the volume and quality of traffic to a web site from search engines.
  3. 3. Top Search Engines Google Yahoo Bing Altavista Lycos Ask
  4. 4. How Search Engine WorkSearch engines perform several activities in order to deliver search results Crawling – It is the process of fetching all the web pages linked to a web site. This task is performed by a software, called a crawler or a spider. Indexing – It is the process of creating index for all the fetched web pages and keeping them into a giant database from where it can later be retrieved. Essentially, the process of indexing is identifying the words and expressions that best describe the page and assigning the page to particular keywords.
  5. 5.  Processing - When a search request comes, the search engine processes it . i.e. it compares the search string in the search request with the indexed pages in the database. Calculating Relevancy - Since it is likely that more than one pages contains the search string, so the search engine starts calculating the relevancy of each of the pages in its index to the search string. Retrieving - The last step in search engines activities is retrieving the best matched results. Basically, it is nothing more than simply displaying them in the browser.
  6. 6. Types of SEO White Hat SEO Black Hat SEO Gray Hat SEO
  7. 7. White Hat SEOWhite Hat SEO describes the ethical practices used by web designers tooptimize a website in order achieve optimal online visibility for specifiedkeywords. White Hat SEO techniques promote long term results conform toGoogles SEO guidelines and is regarded as being the most effective process ofwebsite promotion.
  8. 8. Black Hat SEOBlack Hat SEO is the opposite to White Hat SEO and as such is deemed asbeing unethical. Black Hat SEO is considered to be an aggressive SEO tacticand as such tend to ignore fundamental search engine guidelines. Althoughthese practices can generate quick results, they are more often than not shortterm. Choosing to implement Black Hat SEO techniques to increase yourwebsites online visibility and ranking should be discouraged as your websitemay very well be banned from major search engines.
  9. 9. Gray Hat SEOGray hat SEO is SEO techniques that take more risks than white hat SEOtechniques but arent likely to get your site banned from search engines.Theyre questionable SEO techniques but not in the same category as black hatSEO techniques. However, whats considered gray hat SEO today might beblack hat SEO next year
  10. 10. SEO Techniques On-Page SEO Optimization Off-Page SEO Optimization
  11. 11. On-Page SEO OptimizationOn Page SEO is the first thing to look at and it has to do with keywords withinthe pages themselves. On page SEO or search engine optimization is makingsure that your website is as search engine friendly as possible. If your websiteis not optimized then you have less chance of getting good results in the searchengines
  12. 12. On-Page SEO Checklist: Always start with keyword selection, research and testing Meta Description tag ALT tags H1 tags URL structure Internal linking strategy Content Keyword density Site maps, both XML and user facing Usability and accessibility Track target keywords Expect results in 6-12 months
  13. 13. Off-Page SEO OptimizationOff page SEO or search engine optimization is doing things off site to improveyour sites search engine rankings. The only thing you can do off site toincrease your rankings is build up more links. More links will generally lead tobetter Google PageRank and better search engine rankings
  14. 14. Off-Page Optimization Techniques Article Submissions Directory Submissions Press Release Submissions Classified Submissions Blog Commenting Forum Posting Yahoo Answering
  15. 15. Thank You