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SEO Presentation

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Search Engine Optimization

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SEO Presentation

  1. 1. Prepared By: Raju Makwana
  2. 2. Agenda  Introduction - What is SEO?  Reasons to conduct the SEO  SEO process  Activities  Types  Categories of search engine  Examples popular Search Engines  SEO tools  Measuring SEO Success  Basic Tips and Optimization Technique
  3. 3. Introduction - What is SEO? Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines via the "natural" or un-paid ("organic" or "algorithmic") search results. It uses of various techniques to improve a web site's ranking in the search engines and thus attract more visitors
  4. 4. Reasons to conduct the SEO Search can help you achieve your business goals Brand visibility / findability Paid search is becoming more expensive People prefer the natural results SEO helps you build a better website
  5. 5. SEO Process
  6. 6. Cont… Website Analysis • Website Review • Competitor Analysis • Current site positioning Client Requirements • Reasons for SEO • Get Client Expectations • Set Goals & Targets
  7. 7. Cont… Keyword Research • Initial Keywords List • KW List Expansion • Final list of Keywords Content Writing • Keyword incorporation in content • Landing page creation
  8. 8. Cont… Website Optimization • New Navigation Plan • HTML Code optimization • Removal of unnecessary Flash and JavaScript • On-page updates like Title Tags, Meta Tags, Internal Links, Headings, Images and • ALT Tags • Addition of Site Map
  9. 9. Cont… Submission of Website • Anchor Text creation • Submission to Web Directories • Search Engine Submission Link Building • Finding quality link partners • Contacting link partners • Replacing old or removed links
  10. 10. Cont… Reporting • Keyword Ranking Reports • Website Traffic Reports • Link Popularity Reports • Targets & Goals Achievement
  11. 11. Activities Retrieving Calculating Relevancy Processing Indexing Crawling
  12. 12. Types The service of On-page optimization:- It basically deals with fine-tuning the contents in the website. This in turn will make the site rank high in the search engines. The main services included in the on-page optimization are keyword analysis, optimizing website content HTML coding, building keyword rich content, creation of optimized title and META tags, and implementing various separate search engine submission methodologies to promote the website.
  13. 13. Cont… Off-page optimization:- it deals with the implementation of a theme-based link building strategy. This results in the improvement of the website in link popularity and reputation. It also ensures that the businesses get only qualified links. For example submitting your site to the top search engines for link sharing will automatically increase the rank of your site .
  14. 14. Categories of search engine Web search engines Selection based Search engine Metasearch engines Desktop search tools Web portals Vertical markets
  15. 15. Examples popular Search Engines  Represent 88.86% of all search engines.
  16. 16. Search Engines Statistics Ask Jeeves : 7.0% AOL : 13.6% MSN : 27.4% Yahoo : 31.5% Google : 41.6%
  17. 17. Measuring SEO Success Keyword Ranking. Website Traffic. Increase in "Share of Traffic" per keyword. Increased Revenue/keyword. Increase in Impressions ( good for Publishers to show advertisers). Lower dependence on Paid Search. Lowering the cost per acquisition.
  18. 18. Basic Tips & Optimization Techniques Research keywords related to your business Identify competitors, utilize benchmarking techniques and identify level of competition Utilize descriptive title tags for each page Ensure that your text is HTML-text and not image text Use text links when ever possible
  19. 19. Cont… Use appropriate keywords in your content and internal hyperlinks (don’t overdo!) Obtain inbound links from related websites Monitor your search engine rankings and more importantly your website traffic statistics and sales/leads produced Educate yourself about search engine marketing
  20. 20.  Thank You………

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