Topic- SEO(Search Engine Optimization) Defination of SEO What is SEO? Types of Search Engines Importance of SEO for Business Types of SEO and How it Works How to Succeed Online. By Devansh Koolwal

1. By : Devansh Koolwal - ENG18CA0014

2. CONTENTS
01 Defination of SEO
02 What is SEO
03 Types of Search Engines
04 Importance of SEO for
Business
05 Types of SEO and How it
Works
06 How to Succeed Online.

3. 01
Definition of SEO?

4. • SEO is a Process of improving the ranking of a website on internet search engines.
• SEO is a technique which helps search engines find and rank your site higher than the
millions of other sites in response to a search query.
• SEO is the activity of optimizing Web pages or whole sites in order to make them more
search engine friendly, thus getting higher positions in search results.
Definition of SEO?

5. 02
What is SEO?

6. • SEO Stands for Search Engine Optimization.
• SEO is all about optimizing a web site according by Search Engines.
• SEO is to improve the volume and quality of traffic to a web site from search engines.
• SEO is the art of ranking in the search engines.
What is SEO?

7. 03
Types of Search
Engines

8. Crawler
Based
Search
Engines
Search
Directories
or
Indexes
Hybrid
Search
Engines
Meta
Search
Engines
1 2 3 4

9. 04
Importance of SEO
for Business

10. •Drive high quality customers to their website.
•Increase sales leads from customers looking for their products and services.
•Build their brand online by communicating marketing messages to their target audience.
•Increase their profile against their competitors.
•Target a global audience via international search engines.
Importance of SEO for Business

11. 05
Types of SEO and
How it works.

12. On Page Off Page
1 2

13. On Page Optimization Elements:
URL
Structure
Meta Tag Heading
Tag
Keyword
Research
Alt and
Title TagRobots.txt
Content
Optimization

14. Off Page Optimization Elements:
Business
Listing
Google
Listing
Directory
Submission
Social
Media
Marketing
Article
Posting
Blog
Posting
Classified
Posting

15. 06
How to Succeed
Online

16. • Identify your target audience.
• Discover your competitors.
• Find out keywords.
• Build content, site structure and internal navigation with respect to SEO and Important
keyword.
• Monitor your traffic
• Evaluate results and do improvement
Importance of SEO for Business