This document discusses how the author's media product, an indie music magazine called Vagabond, represents the social group of indie music fans. The magazine aims to appeal to a chilled, mellow indie crowd who dress in warm colors like burgundy, orange and brown. The cover features models with stony expressions representative of indie stereotypes. Inside pages show the models having fun to contrast the serious cover. The clothing, minimalist font, and block colors aim to match what typical indie fans would appreciate. Models on the cover are young British adults to match the intended readership.

1. HOW DOES MY MEDIA
PRODUCT REPRESENT
DIFFERENT SOCIAL
GROUPS?
Evaluation 4

2. • One of the things about music magazines is that they tend to cater towards a
certain genre. For example, Kerrang! Is based around rock and alternative music,
whereasTop of the Pops focuses on chart music, specifically those catchy ear
worms. ForVagabond, that chosen genre is Indie, so in turn, that means I’ve tried
to address that specific social group when creating my magazine in order to gain
the biggest potential readership.
• The word ‘Indie’ itself is simply short for ‘individual’ so it’s hard to pigeon hole this
audience into certain characteristics as that seems to throw a complete hypocrisy
onto the term. However, it has to (and can be) done in order for marketing and
advertising to be thorough.Throughout the genre, there are further sub cultures
of the styles – in terms of both fashion and music – that the audiences seem to
follow, for mine I have chosen the more mellow, chilled out indie crowd.The sort
to dress in warm colours and jewel tones like burgundies, oranges and browns.

3. • I feel I addressed the desired colour
scheme well with the block colours
on my cover and the chosen outfits of
the models. One of the stereotypes
that seems to follow the genre is the
stony expression which my models
have shown here, which is later
contrasted in the double page spread
where you can see the girl band
having fun in the garden.This ties the
magazine together, with the cold
expressions on the bright cover, yet
the happy expressions in the more
muted double page spread.
• The clothing choice I think is very
representational of what a typical
indie kid may wear.With the charity
shop, DIY clothing and colour palette.

4. • The font and text used throughout my magazine is also very minimalistic, which
coincides with that of the indie community. Much of what I was trying to achieve
was a sense of warmth through colour scheme – yet not over complicating it, by
sticking to a simple palette of block colours.
• The social group would also be represented through my use of models. I’ve aimed
my magazine at young British adults, so that’s who I chose to place on my cover. A
readership is more likely to buy a product if they can see themselves represented
in it, which is why the models are also female. As although I originally didn’t want
to gender my magazine, after receiving my initial feedback I found that my
readership was predominantly female or feminine so it was easier to cater towards
this.