A Beth Kanter-inspired Facebook workshop with the administrative committee of the local League of Women Voters. Aimed at thinking together about content, approach and page administration.

1. Facebook for Admins
By Trish Perkins
for
League of Women Voters of the
Piedmont Triad

2. Agenda
• Topics
– What is our network?
– Who is our audience?
– What is our goal?
• Listen, engage, create champions & evangelists
– Content & Posting Calendar
– Concerns and Policy
• Outcome: Take one small step.

3. Who’s Trish?
• Affordable nonprofit
technology consultant
• Trainer— Salesforce,
Google, Office, Video &
Storytelling, Social
Media
• Certified Salesforce
Administrator

4. Just about everything I know about Social Media I learned from Beth:
http://www.bethkanter.org
http://bethkanter.wikispaces.com/

5. • Name
• Are you on Facebook?
• Have you “liked” organizational pages before? Which ones?
From Beth Kanter’s NC Tech4Good workshop

6. Beth Kanter’s NCTech4Good workshop

7. Social Media is a Game Changer
Old Way: Broadcasting New Way: Networking
myrlandmarketing.com fundraisingcompass.com

8. Networks are more interactive
• Listening
• Being collaborative
• Crowd-sourcing
• Engaging other organizations, thought leaders,
staff and volunteers to extend impact
• Measuring impact
• Learning from experience
Beth Kanter’s NCTech4Good workshop

9. Where is our network?
(a hands-on activity)

10. Content Keywords
• Authenticity
• Personality
• People – the network, the audience
Objectives – measurable outcomes
Strategy – how will you present yourself?
Tools: Facebook
Beth Kanter’s NCTech4Good workshop

11. Questions to ask about your people
• What keeps them up at night?
• What are they currently seeking?
• Where do they go for information?
• What influences their decisions?
• What’s important to them?
• What makes them act?
Source: Beth Kanter’s NCTech4Good presentation

12. Questions to ask about your objectives
• How many?
• By when?
• How will we measure this?
RESULTS: Reach, Engagement, Dollars
Beth Kanter’s NCTech4Good workshop

13. Engagement Ladder
From flickr: cambodia4kidsorg

15. Beth Kanter’s NCTech4Good workshop

16. Content Generation
(Fish Bowl Exercise)

17. Social Media Policy
http://www.bethkanter.org/staff-guidelines/

18. What small step will YOU take?

19. Trish Perkins
www.worldstouch.org
336-471-5927
Technology for the World