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Why and how to write a blog workshop 
By Rachel Knowles 
11-11-14 
Dorset Business Women Go Digital 
Why and How to Write a Blog 
Rachel Knowles 
www.writecombination.com 
www.regencyhistory.net 
Why and How to Write a Blog Workshop by Rachel Knowles 11/11/14
Why and how to write a blog workshop 
By Rachel Knowles 
11-11-14 
What do you 
want to achieve 
from this 
workshop? 
Why and How to Write a Blog Workshop by Rachel Knowles 11/11/14 
Series of 
posts 
What is a blog? 
Comments 
Updated 
frequently 
Theme 
Why and How to Write a Blog Workshop by Rachel Knowles 11/11/14
Why and how to write a blog workshop 
By Rachel Knowles 
11-11-14 
Increase 
visibility 
Why blog? 
Fresh content 
for Google 
search 
Build 
relationships 
Help establish 
Your USP 
Build 
reputation 
Social media 
links 
Why and How to Write a Blog Workshop by Rachel Knowles 11/11/14 
What makes a 
good blog? 
Why and How to Write a Blog Workshop by Rachel Knowles 11/11/14
Why and how to write a blog workshop 
By Rachel Knowles 
11-11-14 
Why and How to Write a Blog Workshop by Rachel Knowles 11/11/14 
Why and How to Write a Blog Workshop by Rachel Knowles 11/11/14
Why and how to write a blog workshop 
By Rachel Knowles 
11-11-14 
Why and How to Write a Blog Workshop by Rachel Knowles 11/11/14 
Why and How to Write a Blog Workshop by Rachel Knowles 11/11/14
Why and how to write a blog workshop 
By Rachel Knowles 
11-11-14 
Why and How to Write a Blog Workshop by Rachel Knowles 11/11/14 
Why and How to Write a Blog Workshop by Rachel Knowles 11/11/14
Why and how to write a blog workshop 
By Rachel Knowles 
11-11-14 
White 
space 
What makes 
a good blog? 
Well 
written 
Links 
Mobile 
friendly 
SEO 
Why and How to Write a Blog Workshop by Rachel Knowles 11/11/14 
Pictures 
Relevant 
Questions 
Photos? 
How often? 
How long? 
ComWhmeree?nts? 
Why and How to Write a Blog Workshop by Rachel Knowles 11/11/14
Why and how to write a blog workshop 
By Rachel Knowles 
11-11-14 
What should I 
blog about? 
Why and How to Write a Blog Workshop by Rachel Knowles 11/11/14 
Why and How to Write a Blog Workshop by Rachel Knowles 11/11/14
Why and how to write a blog workshop 
By Rachel Knowles 
11-11-14 
Blog topics 
Why and How to Write a Blog Workshop by Rachel Knowles 11/11/14 
What should 
I blog about? 
Current 
projects 
Industry 
news 
Topics that 
link to current 
affairs 
Answers to 
common 
questions 
Related 
subjects 
Look at 
competitors 
Why and How to Write a Blog Workshop by Rachel Knowles 11/11/14
Why and how to write a blog workshop 
By Rachel Knowles 
11-11-14 
Where? 
Business 
website 
Tumbler 
Blogger 
Wordpress 
Where? 
Why and How to Write a Blog Workshop by Rachel Knowles 11/11/14 
Why and How to Write a Blog Workshop by Rachel Knowles 11/11/14
Why and how to write a blog workshop 
By Rachel Knowles 
11-11-14 
What do you 
want to achieve 
from your blog? 
Why and How to Write a Blog Workshop by Rachel Knowles 11/11/14 
Social media 
How to get 
readers 
Google 
Analytics 
Unique 
URLs 
SEO 
Where? 
links 
NeWwhserlee?tter 
Why and How to Write a Blog Workshop by Rachel Knowles 11/11/14
Why and how to write a blog workshop 
By Rachel Knowles 
11-11-14 
Measuring 
success 
Readers 
Sales 
Interactions 
Recognition 
Google 
analytics 
Why and How to Write a Blog Workshop by Rachel Knowles 11/11/14 
Why and How to Write a Blog Workshop by Rachel Knowles 11/11/14
Why and how to write a blog workshop 
By Rachel Knowles 
11-11-14 
Why and How to Write a Blog Workshop by Rachel Knowles 11/11/14 
Why and How to Write a Blog Workshop by Rachel Knowles 11/11/14
Why and how to write a blog workshop 
By Rachel Knowles 
11-11-14 
Why and How to Write a Blog Workshop by Rachel Knowles 11/11/14 
Blogging 
schedule 
Why and How to Write a Blog Workshop by Rachel Knowles 11/11/14
Why and how to write a blog workshop 
By Rachel Knowles 
11-11-14 
Dorset Business Women Go Digital 
Why and How to Write a Blog 
Rachel Knowles 
www.writecombination.com

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Dorset Women Go Digital - How and Why to Write a Blog

  • 1. Why and how to write a blog workshop By Rachel Knowles 11-11-14 Dorset Business Women Go Digital Why and How to Write a Blog Rachel Knowles www.writecombination.com www.regencyhistory.net Why and How to Write a Blog Workshop by Rachel Knowles 11/11/14
  • 2. Why and how to write a blog workshop By Rachel Knowles 11-11-14 What do you want to achieve from this workshop? Why and How to Write a Blog Workshop by Rachel Knowles 11/11/14 Series of posts What is a blog? Comments Updated frequently Theme Why and How to Write a Blog Workshop by Rachel Knowles 11/11/14
  • 3. Why and how to write a blog workshop By Rachel Knowles 11-11-14 Increase visibility Why blog? Fresh content for Google search Build relationships Help establish Your USP Build reputation Social media links Why and How to Write a Blog Workshop by Rachel Knowles 11/11/14 What makes a good blog? Why and How to Write a Blog Workshop by Rachel Knowles 11/11/14
  • 4. Why and how to write a blog workshop By Rachel Knowles 11-11-14 Why and How to Write a Blog Workshop by Rachel Knowles 11/11/14 Why and How to Write a Blog Workshop by Rachel Knowles 11/11/14
  • 5. Why and how to write a blog workshop By Rachel Knowles 11-11-14 Why and How to Write a Blog Workshop by Rachel Knowles 11/11/14 Why and How to Write a Blog Workshop by Rachel Knowles 11/11/14
  • 6. Why and how to write a blog workshop By Rachel Knowles 11-11-14 Why and How to Write a Blog Workshop by Rachel Knowles 11/11/14 Why and How to Write a Blog Workshop by Rachel Knowles 11/11/14
  • 7. Why and how to write a blog workshop By Rachel Knowles 11-11-14 White space What makes a good blog? Well written Links Mobile friendly SEO Why and How to Write a Blog Workshop by Rachel Knowles 11/11/14 Pictures Relevant Questions Photos? How often? How long? ComWhmeree?nts? Why and How to Write a Blog Workshop by Rachel Knowles 11/11/14
  • 8. Why and how to write a blog workshop By Rachel Knowles 11-11-14 What should I blog about? Why and How to Write a Blog Workshop by Rachel Knowles 11/11/14 Why and How to Write a Blog Workshop by Rachel Knowles 11/11/14
  • 9. Why and how to write a blog workshop By Rachel Knowles 11-11-14 Blog topics Why and How to Write a Blog Workshop by Rachel Knowles 11/11/14 What should I blog about? Current projects Industry news Topics that link to current affairs Answers to common questions Related subjects Look at competitors Why and How to Write a Blog Workshop by Rachel Knowles 11/11/14
  • 10. Why and how to write a blog workshop By Rachel Knowles 11-11-14 Where? Business website Tumbler Blogger Wordpress Where? Why and How to Write a Blog Workshop by Rachel Knowles 11/11/14 Why and How to Write a Blog Workshop by Rachel Knowles 11/11/14
  • 11. Why and how to write a blog workshop By Rachel Knowles 11-11-14 What do you want to achieve from your blog? Why and How to Write a Blog Workshop by Rachel Knowles 11/11/14 Social media How to get readers Google Analytics Unique URLs SEO Where? links NeWwhserlee?tter Why and How to Write a Blog Workshop by Rachel Knowles 11/11/14
  • 12. Why and how to write a blog workshop By Rachel Knowles 11-11-14 Measuring success Readers Sales Interactions Recognition Google analytics Why and How to Write a Blog Workshop by Rachel Knowles 11/11/14 Why and How to Write a Blog Workshop by Rachel Knowles 11/11/14
  • 13. Why and how to write a blog workshop By Rachel Knowles 11-11-14 Why and How to Write a Blog Workshop by Rachel Knowles 11/11/14 Why and How to Write a Blog Workshop by Rachel Knowles 11/11/14
  • 14. Why and how to write a blog workshop By Rachel Knowles 11-11-14 Why and How to Write a Blog Workshop by Rachel Knowles 11/11/14 Blogging schedule Why and How to Write a Blog Workshop by Rachel Knowles 11/11/14
  • 15. Why and how to write a blog workshop By Rachel Knowles 11-11-14 Dorset Business Women Go Digital Why and How to Write a Blog Rachel Knowles www.writecombination.com