Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Measuring digital maturity to drive culture change | Digital conference | 27 October 2016

Jo Wolfe, assistant director, digital, and Tom Kluge, digital analyst, Breast Cancer Care

Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk

  • Be the first to comment

Measuring digital maturity to drive culture change | Digital conference | 27 October 2016

  1. 1. Measuring digital maturity to drive culture change CharityComms Digital conference 27 October 2016
  2. 2. Agenda • Digital Vision at Breast Cancer Care • The Digital Maturity Matrix • Maturity Strengths & Weaknesses (Group) • Digital Culture • Digital Culture Scenario (Group) @msjowolfe @tomkluge Hello!
  3. 3. Please ask questions!
  4. 4. Breast Cancer Care – here to support women like Nicky from day one
  5. 5. Our digital strategy aim Every person affected by breast cancer, or motivated by our cause, is able to engage with us in a meaningful way through digital.
  6. 6. Our objectives 1. Increase the reach and impact of existing and new services 2. Uplift our fundraising income 3. Champion our brand 4. Engage our audiences in a community 5. Increase our digital maturity
  7. 7. “a process of maturing along a continuum, rather than a radical event like a transformation” What is digital maturity?
  8. 8. digitalmaturity.co.uk The Digital Maturity Matrix
  9. 9. What are your charity’s strengths and weaknesses?
  10. 10. Technology Underlying technology used for digital/technical development Channels & Devices Platforms, products and devices used by users to access content Audiences Identifying, segmenting and understanding users User Experience The management of the overall digital experience, tailored to segments Content Creation and management of assets Campaigns Management of marketing communications Analytics Performance measurement and optimisation Governance Governance of digital activity to ensure it meets organisational needs
  11. 11. Establishing a digital culture
  12. 12. Here’s Sam wooing the Facebook live crowd! * * And reaching over 22k people with this video stream from the Party conferences
  13. 13. Tom offers information and support following user’s comments
  14. 14. The Digital Culture Continuum Rejecting Don’t want to engage in digital, limited activity Experimenting Organic, chaotic activity, willingness but no plan Organising Centralised, under one function Evolving Decentralised with a clear framework, digital enhances all functions BCC is here!
  15. 15. What stage are you at on the Digital Culture Continuum? Group Activity
  16. 16. The Digital Culture Continuum Rejecting Experimenting Organising EvolvingStageofDigitalCulture Time
  17. 17. Capes for Kittens Group Activity
  18. 18. • You are an agency called DIGICAT • A charity called Capes For Kittens is an organisation of 50 people with a digital team of 3 • All of the digital skills reside in the digital team, but they want a digital culture • Your brief is to increase digital maturity across the charity by implementing a digital culture programme
  19. 19. The Digital Culture Programme The Digital Culture Programme aims to integrate digital into the work of all teams across Breast Cancer Care The programme ties into the “empower” strand of the Digital Vision.
  20. 20. Why integrate digital into teams? Improving digital literacy within the organisation Increasing engagement with service users and supporters Increasing capacity of the Digital Team
  21. 21. Digital Culture Programme 1:1 training on Hootsuite 1:1 training on CMS 1:1 training on Adestra Introduction to Social Media Writing For The Web Email Marketing Announced Nov ‘15 Classroom sessions held Jan- Feb ‘16 1:1 training held March – April ‘16 All Digital Champions up and running by April 2016
  22. 22. What else? Creating clear guidance and support for use across all of our channels Review the programme at significant points during its evolution Establish a cross team workflow and defined processes Continue to celebrate and inspire through our monthly Digital Lab sessions
  23. 23. Was the training useful and why? Good to focus on specifics to BCC rather than social media in general A big thank you for making it so informative and enjoyable! Great session, expertly delivered; good use of hand outs and practical activities Will definitely be able to put what I learnt into practise in the future
  24. 24. ‘Hot’ or ‘Not’
  25. 25. Well done
  26. 26. Questions?
  27. 27. Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
  28. 28. 27 October 2016 London #charitydigital WiFi: CCTVenues_Canary_Wharf_SQ Password: CCTV3nu3s Digital conference

    Be the first to comment

    Login to see the comments

  • larry247

    Mar. 25, 2017
  • pilgrimsam3

    Jul. 9, 2019

Jo Wolfe, assistant director, digital, and Tom Kluge, digital analyst, Breast Cancer Care Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk

Views

Total views

2,493

On Slideshare

0

From embeds

0

Number of embeds

1,933

Actions

Downloads

15

Shares

0

Comments

0

Likes

2

×